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Engelbert Wimmer

Motoring the Future: VW and Toyota Vying for Pole Position, (Hardcover)

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Key item features

Motoring the Future: VW and Toyota Vying for Pole Position, (Hardcover)
Author: Palgrave MacMillan
ISBN: 9780230299559
Format: Hardcover
Publication Date: 2011-11-30
Page Count: 272

Specs

Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Publication date
November, 2011
Pages
272
Subgenre
Industries

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The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.

Motoring the Future: VW and Toyota Vying for Pole Position, (Hardcover)
Author: Palgrave MacMillan
ISBN: 9780230299559
Format: Hardcover
Publication Date: 2011-11-30
Page Count: 272

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Specifications

Book format

Hardcover

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Publication date

November, 2011

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