You Are the Brand (Hardcover)

You Are the Brand (Hardcover)

(No ratings yet)
Book Format:Hardcover

Key item features

Let's face it--it's a tough economic world today and there's cutthroat competition. Dive into Adubato's book and get ready to turn a powerful page in life.

Steve Adubato's entire professional life has been about branding--learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding--first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding.

So, what's really in this book for you? Adubato profiles the brands of more than thirty people and companies and skillfully analyzes and dissects their strategies. His sage advice and on-target approach will help readers who:

  • Feel they have something of value to offer,
  • Are in a market-driven or aggressive environment in which their name, reputation, and persona hold the keys to their success,
  • Want their customers to buy products and services again and again,
  • Feel unappreciated in their current job,
  • Have recently lost a job or are seeking their first job out of college,
  • Are trying to get back into the workforce after years of being "out of it."

 

Current price is Now $26.48
You save $3.08
was $29.56
Price when purchased online
  • Free shipping
  • Free 30-day returns

How do you want your item?

How do you want your item?
Ships to
Arrives between May 28 - Jun 4
|
Sold and shipped by newbookdeals
4.559735638027453 stars out of 5, based on 1967 seller reviews(4.6)
Report an issue with this seller
Free 30-day returns

About this item

Product details

Specifications

Warranty

Customer ratings & reviews

0 ratings|0 reviews
This item does not have any reviews yet