e.l.f. Incredi-Curl Curling & Volumizing Mascara, Pitch Black, 0.32oz

Actual Color:Pitch Black

Key item features

  • Buildable formula grips each lash for lasting curl & extreme volume
  • Curved, double-sided bristle brush volumizes, lifts & sets curls
  • Smudge-, flake- and transfer-resistant formula
  • 100% vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA
Current price is $9.00$28.13/oz
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Customer ratings & reviews

4.5 out of 5 stars
stars3,809 ratings3,756 reviews
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Reviews summary

Pros

  • : Provides defined lashes without clumping or heaviness.
  • : Formula glides on smoothly and coats evenly.
  • : Allows for easy application to lashes, especially in corners.
  • : Adds a boost of volume to lashes.
  • : Provides a significant increase in lash length.
  • : Provides long-lasting lift and curl to lashes.
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Showing 1-3 of 3,756 reviews

Jun 8, 2026
lisa
Item details
Color: Pitch Black
5 out of 5 stars review

Verified Purchase

I have been looking for the perfect mascara for a while and this one did not disappoint. I have paid various price points. This is worth the money and the price is worth it too. I will purchase again

Helpful?75P2JAMHQHXE15091772901
May 3, 2026
debxoxoxo
5 out of 5 stars review

Volumizing and Pigmented

This mascara is really good for everyday use. It makes my lashes look longer and a little thicker without clumping. The brush is easy to use and doesn't make a mess. It also stays on most of the day without smudging. I like that it doesn't feel too heavy on my eyes. it's a nice mascara if you want something simple and reliable

Review from eyeslipsface.com
Helpful?75P2JAMHQHXE15091772901
Mar 11, 2026
Linda
Top Reviewer
Item details
Color: Brown
4 out of 5 stars review

Verified Purchase

Follow the Directions even if Experienced

I'm 62 years old, and the makeup rules I used in my 20's definitely no longer apply. Driver's License Pictures are never flattering, but when you've aged that many years inbetween, you still want to represent the "you" that's there now. So, you look for a product that holds up our "new normal", wrinkles, shortened lashes and all. I tried this product, recommended by a friend. I used to curl my lashes, but now there's barely lashes to grab with a curler, without catching your eyelid too. I thought with all my years of previous experience, I knew how to use Mascara. But after my first application, I wanted to give this a fair chance and did a second trial the following day. Read and follow the directions! After the first coar, let it cure a bit. Make sure the correct side of the curve on the wand is being used for each application. It did appear a bit " spikey" to me. But no extra fibers to flake off as the day wears on, no racoon eyes mid-day. And it did indeed, add a curl to my lashes. All this for one picture that sits in my wallet, because I don' t wear makeup daily anymore. But it was worth the not so pricey price!

Helpful?75P2JAMHQHXE15091772901