Marketing Management, (Hardcover)

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Marketing Management, (Hardcover)
Author: Pearson
ISBN: 9780136074892
Format: Hardcover
Publication Date: 2010-08-30
Page Count: 528

Specs

Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Pub date
20100830
Pages
528
Edition
4th Edition

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Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.

Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.

The fourth edition features Ravi Dahr of Yale University-one of the world's leading scholars in behavioral decision-making-as a new coauthor.

Marketing Management, (Hardcover)
Author: Pearson
ISBN: 9780136074892
Format: Hardcover
Publication Date: 2010-08-30
Page Count: 528

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Specifications

Book format

Hardcover

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Pub date

20100830

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Warranty information

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