Dark & Lovely Color #394 Vivacious Red
Dark & Lovely Color #394 Vivacious Red
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Dark and Lovely

Dark & Lovely Color #394 Vivacious Red

Key item features

  • 2 Pieces
  • Intensifying hair color line precisely calibrated
  • To work with the natural undertones of dark hair
  • Delivers high reflective color and intense shine
Current price is $12.47
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Customer ratings & reviews

4.6 out of 5 stars
stars677 ratings677 reviews
How item rating is calculated
  1. 5 stars72% (487)
  2. 4 stars18% (121)
  3. 3 stars7% (47)
  4. 2 stars1% (10)
  5. 1 star2% (12)

Reviews summary

Pros

  • : Process is simple to follow.
  • : Has long-lasting color payoff, especially on dark hair.
  • : Has a light and pleasant fragrance.
  • : Color lasts for several weeks before gradually fading.
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Customer photos

  • +802 images
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Showing 1-3 of 677 reviews

Aug 26, 2025
foreverbrii_1348
5 out of 5 stars review

Great!

[This review was collected as part of a promotion.] This hair dye kit was so good! The application was easy. Once applied the color started to process right away so I didn't have to leave the color on for a long time. The color on the box is the color it came out to be, I didn't use a color protection shampoo or conditioner but the color has stayed as it was when I first dyed it.

Review from influenster.com
Helpful?6EJ544C8S0XD244076736
Dec 3, 2025
claudiag234_3185
5 out of 5 stars review

Couldn't review adequately

[This review was collected as part of a promotion.] I was hoping to love this hair dye but maybe I wasn't the right candidate. My hair is black and it didn't get any pigment although I followed the directions. I am sure that it would work with someone with lighter hair color.

Review from influenster.com
Helpful?6EJ544C8S0XD244076736
Dec 1, 2025
dawnniedidthat_3241
5 out of 5 stars review

The color turned out really pretty

[This review was collected as part of a promotion.] In the picture where the hair is darker, that's right after I finished putting the dye in and the second is what it looks like when it was washed out/mostly dry. It turned this pretty Ginger color. It was super easy to apply. It dies have a chemically smell so make sure to be somewhere well ventilated.

Review from influenster.com
Helpful?6EJ544C8S0XD244076736