Alexander Story: Alexander was the pupil of the storied Greek philosopher Aristotle. He was intelligent, quick to learn and extremely well read. His personality defined charisma, and his obsession with success allowed him to conquer most of the known world at the time. He left a significant legacy beyond his conquests as he founded some twenty cities that bore his name. Under his rule, Greek language and culture spread from West to East as the former Persian Empire fell to his armies. Alexander became an icon, against which all future military leaders would aspire to be measured. Even today, military academies throughout the world still teach his strategies and tactics. Dawn of a Brand It is against the backdrop of the historical Alexander the Great, his achievements and strength of character, that the Alexander watch brand was born. Alexander timepieces exude character, resiliency, and enduring magnetism, much like their namesake. Supreme confidence surrounds the wearer as these timepieces accompany him on his daily journeys. These timepieces incorporate the best in watchmaking heritage with modern day technology and contemporary aesthetic sensibilities. They stay true to tradition, yet are fitted with an added dimension of prevailing design and chic personality. Constructed with a signature demeanor, they are a bold statement in the world of wristwatch fashion. Values: The Alexander blueprint stresses quality workmanship and contemporary aesthetics. It is their faithful allegiance to historical watchmaking technique and craftsmanship that gives them the confidence to achieve more. Alexander watches are Swiss made with the best materials available to the likes of Rolex, Tag Heuer Omega and Tissot. Alexander is not merely a brand; it is an ambition to achieve.
