L'Oreal Paris Superior Preference Fade-Defying Shine Permanent Hair Color, 4B Burgundy, 1 kit
L'Oreal Paris Superior Preference Fade-Defying Shine Permanent Hair Color, 4B Burgundy, 1 kit
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L'Oreal Paris Superior Preference Fade-Defying Shine Permanent Hair Color, 4B Burgundy, 1 kit

3.7 stars out of 2773 reviews
(3.7)|
2,773 ratings
L'Oreal Paris Superior Preference Fade-Defying Shine Permanent Hair Color, 4B Burgundy, 1 kitL Oreal Paris Superior Preference Fade Defying Shine Permanent Hair Color 4B Burgundy 1 kitL Oreal Paris Superior Preference Fade Defying Shine Permanent Hair Color 8RG Rose Gold 1 kitL Oreal Paris Excellence Creme Permanent Triple Protection Hair Color 1BB Velvet Black 1 kitL Oreal Paris Excellence Creme Permanent Triple Protection Hair Color 8BB Medium Beige Blonde 1 KitL Oreal Paris Excellence Creme Permanent Triple Protection Hair Color 2B Intense Blue Black 1 KitL Oreal Paris Excellence Creme Permanent Triple Protection Hair Color 9 5 A Lightest Ash Blonde 1 kitL Oreal Paris Excellence Creme Permanent Triple Protection Hair Color 5RV Medium Red Violet 1 KitL Oreal Paris Excellence Creme Permanent Triple Protection Hair Color 6BB Light Beige Brown 1 Kit
Actual Color:4B Burgundy-Out of stock
1BB Velvet Black, $21.99
2B Intense Blue Black, $22.99
Other options
Light Beige Brown 6BB, $26.99
8BB Medium Beige Blonde, $20.99
8RG Rose Gold, $24.99
selected, 4B Burgundy, $7.88, Out of stock
5RV Medium Red Violet, $7.99, Out of stock
9.5 A Lightest Ash Blonde, $19.99, Out of stock

Key item features

  • Permanent Haircolor, with Shine Serum, Cooler, Burgundy 4B
  • New. Forever. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. High tenacity dyes, rich luminous conditioning colorant. Level 3. Experience Preference, our true gold standard of beautiful color and shine. Fade Resistant Technology: High tenacity dye molecules lock together in the hair fiber to help resist wash out and keep color fresh. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. This Kit Contains: Color optimizing creme; color gel; care supreme multi-dose conditioner (6 weekly treatments); Superior colorist gloves; pro-precise applicator; insert. Questions? Need shade advice? Contact the experts at L'Oreal Consumer Care Center 1-800-631-7358 or visit www.lorealparis.com. Because you're worth it. Made in Mexico.
Current price is $7.88
Price when purchased online
Selected option out of stock
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Customer ratings & reviews

3.7 out of 5 stars
stars2,773 ratings2,445 reviews
How item rating is calculated
  1. 5 stars52% (1,443)
  2. 4 stars14% (387)
  3. 3 stars6% (170)
  4. 2 stars6% (180)
  5. 1 star21% (593)

Reviews summary

Pros
  • : Application is quick and requires minimal effort.
  • : Offers various shades from light to dark with warm or cool undertones.
  • : Color closely matches packaging shade.
Neutral
  • : Can be pleasant and floral, but also strong and chemical-like.
  • : Can be excellent, but inconsistent across users.
Cons
  • : Color may lose vibrancy over time, requiring more frequent touch-ups.
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Showing 1-3 of 2,445 reviews

Nov 5, 2016
PEPPERG99
5 out of 5 stars review

Seller Verified Purchase

Best "drugstore" type hair colour!

I have been colouring my hair for years however it has been increasingly difficult to cover my grey without the colour washing out quickly. I tried them all and this one lasted 4.5 weeks which is almost 2 weeks longer than the others! I will always buy this brand from now on!

International review
Review from walmart.ca
Helpful?6U25A5PLP0SF141574140
Apr 4, 2017
KAG0803
5 out of 5 stars review

Stunning, Vibrant Colour & Full Grey Coverage

I inadvertently chose the wrong colour and thought YIKES I can't colour my hair Vibrant Violet. But I actually wanted a change so I took a chance and went for it. My hair is dark brown and the colour cane out exactly what I was thinking of having done at a salon. However, the quote was exorbitant and I said noooooo wayyyyy!! Predicated on the excellent reviews I chose L'Oréal Paris Superior Préférence. I have loved all of the other L'Oréal hair colours so I gave this one a go. My hair turned out with my grey roots totally covered (without turning an odd shade) and the Violet made stunning highlights. If my hair was not so dark I'm sure I would have had total Violet coverage. But the colour is so stunning I would not have minded. My Sister said to me, "Oh sure, I thought you weren't going to go to a salon." She was shocked when I told her that I did it myself with L'Oréal Paris Superior Préférence. My hair was soft, coloured beautifully and I will be using this product henceforth.

International review
Review from walmart.ca
Helpful?6U25A5PLP0SF141574140
Sep 1, 2024
Nafsika
5 out of 5 stars review

LB12 Ultra Light Sun Blonde; Super amazing!!

Most fabulous hair colour I have ever used in my life! I frequently receive compliments. I recommend it other women choosing hair dye brands in story. They thank me then purchase it! I have been using it for 25+ years plus. Your various blonde selections. My hair dresser whom I have been seeing since I was 16 loves it! You even kindly send me coupons! Amazing!.

International review
Review from lorealparis.ca
Helpful?6U25A5PLP0SF141574140