L'Oreal Paris Superior Preference Fade-Defying Shine Permanent Hair Color, 4B Burgundy, 1 kit
L'Oreal Paris Superior Preference Fade-Defying Shine Permanent Hair Color, 4B Burgundy, 1 kit
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L'Oreal Paris Superior Preference Fade-Defying Shine Permanent Hair Color, 4B Burgundy, 1 kit

L'Oreal Paris Superior Preference Fade-Defying Shine Permanent Hair Color, 4B Burgundy, 1 kitL Oreal Paris Superior Preference Fade Defying Shine Permanent Hair Color 4B Burgundy 1 kitL Oreal Paris Superior Preference Fade Defying Shine Permanent Hair Color 8RG Rose Gold 1 kitL Oreal Paris Excellence Creme Permanent Triple Protection Hair Color 1BB Velvet Black 1 kitL Oreal Paris Excellence Creme Permanent Triple Protection Hair Color 8BB Medium Beige Blonde 1 KitL Oreal Paris Excellence Creme Permanent Triple Protection Hair Color 2B Intense Blue Black 1 KitL Oreal Paris Excellence Creme Permanent Triple Protection Hair Color 9 5 A Lightest Ash Blonde 1 kitL Oreal Paris Excellence Creme Permanent Triple Protection Hair Color 5RV Medium Red Violet 1 KitL Oreal Paris Excellence Creme Permanent Triple Protection Hair Color 6BB Light Beige Brown 1 Kit
Actual Color:4B Burgundy

Key item features

  • Permanent Haircolor, with Shine Serum, Cooler, Burgundy 4B
  • New. Forever. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. High tenacity dyes, rich luminous conditioning colorant. Level 3. Experience Preference, our true gold standard of beautiful color and shine. Fade Resistant Technology: High tenacity dye molecules lock together in the hair fiber to help resist wash out and keep color fresh. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. This Kit Contains: Color optimizing creme; color gel; care supreme multi-dose conditioner (6 weekly treatments); Superior colorist gloves; pro-precise applicator; insert. Questions? Need shade advice? Contact the experts at L'Oreal Consumer Care Center 1-800-631-7358 or visit www.lorealparis.com. Because you're worth it. Made in Mexico.
Current price is $14.17
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Sold and shipped by Beauty Plus
4.315424610051993 stars out of 5, based on 577 seller reviews(4.3)
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About this item

Product details

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Customer ratings & reviews

3.7 out of 5 stars
stars2,783 ratings2,455 reviews
How item rating is calculated
  1. 5 stars52% (1,445)
  2. 4 stars14% (390)
  3. 3 stars6% (170)
  4. 2 stars6% (179)
  5. 1 star22% (599)

Reviews summary

Pros

  • : Application is quick and requires minimal effort.
  • : Produces a color that blends with natural hair tone.
  • : Color closely matches packaging shade.

Neutral

  • : Can be pleasant and floral, but also strong and chemical-like.
  • : Can be excellent, but inconsistent across users.

Cons

  • : Color may lose vibrancy over time, requiring more frequent touch-ups.
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Showing 1-3 of 2,455 reviews

May 1, 2026
Cheryl
Item details
Color: 8BB Medium Beige Blonde
Sold and shipped byBeauty Savings
5 out of 5 stars review

Verified Purchase

very pricey when ordering this cheaper to pick it up in the store but I was unable to so I had to other than that it's a great product always use it

Helpful?6U25A5PLP0SF141574140
Apr 24, 2014
BoPeepSoldHerSheep
5 out of 5 stars review

Verified Purchase

Love this product

I have used L'Oreal Excellence for 20 years or more, I use the Cooler Lighest Ash Blonde color 9 1/2A but lately have been unable to find it at any of the usual places. Finding it at Walmart on-line was the best experience ever.

Helpful?6U25A5PLP0SF141574140
Aug 20, 2023
Walmart customer
Top Reviewer
Item details
Color: 1BB Velvet Black
Sold byBeauty Plus
5 out of 5 stars review

Verified Purchase

I like the protection tube.

I buy this one for the tube of protection for the ends of your hair. I find all L'Oreal products to be good, but this box has a tube of conditioner you use before applying the colorant. I use it from the ears down to the ends to keep the colorant from drying out hair that doesn't need much color. The product covers grays well and is easy to apply and rinse out.

Helpful?6U25A5PLP0SF141574140