

Jhirmack Silver Brightening Purple Toning Shampoo for All Shades of Silver and Gray Hair, 12 fl oz
Key item features
- Expertly Crafted for Gray Hair – 12 fl. oz bottle of Purple Shampoo formulated for all shades of gray, silver, blonde and white hair
- Brightening Formula – Neutralizes yellow and brassy tones, leaving hair cooler and more radiant
- New Look, More Moisturizing Formula – Enriched with nourishing Vitamin E to strengthen and protect, and Glycerin to boost moisture, soften texture, and control frizz
- Daily Care, Maximum Results – Gentle enough for everyday use, promoting softness, manageability and shine
- Targets Gray Hair's Unique Texture – Smooths coarseness and flyaways while tackling dryness, enhancing your hair's natural texture
- Non-Staining Formula – Our gently toning purple pigment neutralizes brassy tones without the risk of staining your hair, hands, or shower
- Color-Safe – Safe for color-treated hair, maintaining the integrity of both natural and dyed strands
- Clean, Vegan & Cruelty-Free – Free of parabens, sulfates, silicones and phthalates
- Pair with Jhirmack Silver Brightening Conditioner for best results
Specs
- Shampoo & conditioner typePurple Shampoos
- Hair care key benefitsColor Protection
- Active ingredientsCollagen
- Ingredient propertiesHypoallergenic
- Result time1 min
- Net content statement12 FL OZ (355 mL)
Reviews summary
Pros
- : Neutralizes yellow tones for a brighter appearance.
- : Leaves hair feeling smooth and manageable after use.
- : Offers similar quality at a lower cost.
- : Effectively removes yellow tones from hair.
Neutral
- : Can produce a light purple shade, but may not be intense enough.
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About this item
Product details
Gray hair deserves more than just another one-size-fits all purple shampoo that's too harsh or too drying. Jhirmack's Silver Brightening Purple Shampoo removes dulling buildup while gently toning and neutralizing brassy, yellow tones in all shades of gray, white and blonde hair—leaving strands brighter, softer and healthier-looking after just one use. Designed for daily care, our sulfate-free formula deeply hydrates, smooths and enhances gray hair's unique texture—keeping it soft, manageable and radiant.
To use, apply to wet hair, massage into a lather and leave on for 2-3 minutes before rinsing thoroughly. Use daily or as needed to achieve your perfect level of brightness. For best results, follow with Jhirmack Silver Brightening Purple Conditioner.
At Jhirmack, we believe silver strands deserve expert care. Our mission is simple: to help those with gray feel seen and effortlessly radiant—every single day.
- Expertly Crafted for Gray Hair – 12 fl. oz bottle of Purple Shampoo formulated for all shades of gray, silver, blonde and white hair
- Brightening Formula – Neutralizes yellow and brassy tones, leaving hair cooler and more radiant
- New Look, More Moisturizing Formula – Enriched with nourishing Vitamin E to strengthen and protect, and Glycerin to boost moisture, soften texture, and control frizz
- Daily Care, Maximum Results – Gentle enough for everyday use, promoting softness, manageability and shine
- Targets Gray Hair's Unique Texture – Smooths coarseness and flyaways while tackling dryness, enhancing your hair's natural texture
- Non-Staining Formula – Our gently toning purple pigment neutralizes brassy tones without the risk of staining your hair, hands, or shower
- Color-Safe – Safe for color-treated hair, maintaining the integrity of both natural and dyed strands
- Clean, Vegan & Cruelty-Free – Free of parabens, sulfates, silicones and phthalates
- Pair with Jhirmack Silver Brightening Conditioner for best results
Specifications
Shampoo & conditioner type
Hair care key benefits
Active ingredients
Ingredient properties
Directions
Instructions
Warranty
Warranty information
Ingredients
Ingredients
Aqua/Water/Eau, Sodium C14-16 olefin sulfonate, Glycerin, Cocamidopropyl betaine, Glycol distearate, Cocamide MIPA, Tocopheryl acetate, Macadamia ternifolia seed oil, Panthenol, Polyquaternium-10, Guar hydroxypropyltrimonium chloride, Polyquaterinum-7, Sodium PCA, Sodium hydroxide, Isopropanolamine, Magnesium nitrate, Citric acid, Sodium chloride, Phenoxyethanol, Sodium benzoate, Methylchloroisothiazolinone , Magnesium chloride, Methylisothiazolinone , Parfum/Fragrance, Benzyl alcohol, Citronellol, Citrus aurantium peel oil, Hexamethylindanopyran, Hexyl cinnamal, Limonene, Linalool, Tetramethyl acetyloctahydronaphthalenes , Ext. violet 2 (CI 60730),
Active Ingredients
Collagen
Active Ingredient Name
Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Glycerin, Cocamidopropyl Betaine, Glycol Distearate, Cocamide Mipa, Tocopheryl Acetate, Macadamia Ternifolia Seed Oil, Panthenol, Polyquaternium-10, Guar Hydroxypropyltrimonium Chloride, Polyquaterinum-7, Sodium PCA, Sodium Hydroxide, Isopropanolamine, Magnesium Nitrate, PCA, Sodium Hydroxide, Isopropanolamine, Magnesium Nitrate, Citric Acid, Sodium Chloride, Phenoxyethanol, Sodium Benzoate, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, Parfum/Fragrance, Benzyl Alcohol, Citronellol, Citrus Aurantium Peel Oil, Hexamethylindanopyran, Hexyl Cinnamal, Limonene, Linalool, Tetramethyl Acetyloctahydronaphthalenes, Ext. Violet 2 (CI 60730).
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Customer ratings & reviews
Reviews summary
Pros
- : Neutralizes yellow tones for a brighter appearance.
- : Leaves hair feeling smooth and manageable after use.
- : Offers similar quality at a lower cost.
- : Effectively removes yellow tones from hair.
Neutral
- : Can produce a light purple shade, but may not be intense enough.
Customer photos
Showing 1-3 of 271 reviews
Verified Purchase
I have been using this product for many years but recently it has become difficult to find. I was thrilled to see I could order it from Walmart at a reasonable price.
Verified Purchase
Works with any hair color!
This purple shampoo brightens your hair so if you have dull hair it will make your hair look more natural,I have brown hair with grayish blonde highlights and it made my hair more blondish brown than gray, it makes your hair look like it was before I got gray hair! Any purple shampoo does take some time before it makes your hair look blonder than gray, you will notice that your hair is brighter after the first bottle is used! I will recommend
Verified Purchase
Shiny, silver hair!
I let my hair go grey in 2014, and there were not many grey hair products back then. As I recall, there was Jhirmack and Clairol ShimmerLights. The Shimmer Lights smelled awful, so I tried Jhirmack and never looked back! Jhirmack smells wonderful and keeps my silver strands super bright and shiny. My hair always looks great when I use it. It is a great buy for such a quality product, and I highly recommend it.




