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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (Hardcover) by Thomas T Nagle, John Hogan, Joseph Zale

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (Hardcover) by Thomas T Nagle, John Hogan, Joseph Zale

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Thomas T Nagle; John Hogan; Joseph Zale

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (Hardcover) by Thomas T Nagle, John Hogan, Joseph Zale

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The Strategy and Tactics of Pricing (Hardcover)

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Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Pages
352
Number in series
1
Edition
5th ed.

Current price is $44.22

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9780136106814. New condition. Hard cover. 5th ed. Language: English. Pages: 334. Glued binding. Paper over boards. With dust jacket. 334 p. Contains: Tables, black & white, Figures. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets.

The Strategy and Tactics of Pricing (Hardcover)

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Book format

Hardcover

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Pages

352

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