Angewandte Wirtschaftsinformatik Digitalization in Companies: From Theoretical Approaches to Practical, (Paperback)

The book conveys current approaches to digitization in companies and shows how digitization projects can be successfully and safely implemented in practice. Based on the description of a changing value creation and working world, the changes associated with digitization are explained using application scenarios: New business models and business processes are being established, the development of products is changing as is the interaction with customers, new opportunities but also new risks are emerging.

The authors of the article present the basics as well as concepts for the concrete planning and implementation of the digitization of processes and applications. Aspects of IT security are not neglected either.

The editors' work is based on questions from entrepreneurial practice and is also suitable for students and teachers.