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Basics Advertising Basics Advertising 02: Art Direction, Book 2, (Paperback)

Basics Advertising Basics Advertising 02: Art Direction, Book 2, (Paperback)

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Basics Advertising Basics Advertising 02: Art Direction, Book 2, (Paperback)

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Key item features

Basics Advertising Basics Advertising 02: Art Direction, Book 2, (Paperback)
Author: Continnuum-3PL
ISBN: 9782940411214
Format: Paperback
Publication Date: 2010-07-21
Page Count: 184

Specs

Book format
Paperback
Fiction/nonfiction
Non-Fiction
Pages
184
Reading level
Grade 1, Grade 10, Grade 11, Grade 12, Grade 2, Grade 3, Grade 4, Grade 5, Grade 6, Grade 7, Grade 8, Grade 9, Kindergarten, Preschool
Subgenre
Graphic Arts
Series title
Basics Advertising

Current price is $32.90

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Columbus, 43215

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About this item

Product details

Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message.

The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.

Basics Advertising Basics Advertising 02: Art Direction, Book 2, (Paperback)
Author: Continnuum-3PL
ISBN: 9782940411214
Format: Paperback
Publication Date: 2010-07-21
Page Count: 184

info:

We aim to show you accurate product information. Manufacturers, suppliers and others provide what you see here, and we have not verified it.

Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Art, Music, and Photography

Pages

184

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