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Graphic Design: The New Basics (Second Edition, Revised and Expanded), (Paperback)

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Key item features

Revised Edition: This paperback is the Second Edition, Revised and Expanded, of "Graphic Design: The New Basics," published on July 14, 2015, with 264 pages.
Foundational Concepts: It explains key visual language concepts, serving as a foundational text for students and designers, exploring formal design elements through visual demonstrations and concise commentary.
Core Topics: The book covers essential graphic design topics including color, texture, rhythm and balance, hierarchy, layers, and grids.
Expanded Content: The revised edition features new chapters on visualizing data, typography, modes of representation, and Gestalt principles.
Practical Examples: It includes sixteen new pages showcasing student and professional work, covering areas like working with grids and designing with color.
Expert Authorship: Authored by Ellen Lupton and Jennifer Cole Phillips, both accomplished designers and design educators, providing an invaluable introduction to the field.

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Specs

Book format
Paperback
Fiction/nonfiction
Non-Fiction
Publication date
July, 2015
Pages
264
Reading level
General
Subgenre
Graphic Arts

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Product details

"A longstanding excellent primer, in an equally excellent updated edition."--Print
Ellen Lupton and Jennifer Cole Phillips's celebrated introduction to graphic design, available in a revised and updated edition. Graphic Design: The New Basics (Second Edition, Revised and Expanded) explains the key concepts of visual language that inform any work of design. A foundational graphic design book for students, Lupton and Phillips explore the formal elements of design through visual demonstrations and concise commentary. From logos to letterhead to complex website design, this is a graphic design book for everyone, no matter your design project or focus.

Topics include:

- Color
- Texture
- Rhythm and balance
- Hierarchy
- Layers
- Grids
- And much more!

The new revised edition features new chapters on:

- Visualizing data
- Typography
- Modes of representation
- Gestalt principles

Sixteen new pages of student and professional work covering such topics as working with grids and designing with color make this a course adoption favorite in any graphic design program and graphic design school. Graphic Design: The New Basics is an invaluable introduction to the field of graphic design for beginners from two accomplished designers and design educators.

Graphic Design: The New Basics (Second Edition, Revised and Expanded), (Paperback)
Author: Princeton Architectural Press
ISBN: 9781616893323
Format: Paperback
Publication Date: 2015-07-14
Page Count: 264

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Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Art, Music, and Photography

Publication date

July, 2015

Warranty

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