Pre-Owned Contented Cows Give Better Milk (Paperback) 1890651109 9781890651107

Inspiring examples of companies that know how to do it right ... and a few that don't.The cold, hard facts about the return on investment from treating people with dignity, respect and consideration.Just what is it that permits one organization to achieve unprecedented levels of success over a substantial period of time while a nearly identical competitor is going down the tube?How for example, could Southwest Airlines achieve 23 consecutive years of record revenues and profits while TWA, Continental, Pan AM, Eastern, Braniff and others all around them were hemorrhaging red ink?How could GE, at a plant near Columbia, Tennessee, produce refrigerator compressors at a cost substantially less than that of its foreign competitors, despite an unfavorable cost differential of $15 an hour?It's no accident that the organizations consistently identified as winners also happen to be some of the best places on earth to work. This occurs not as an afterthought, but as a vital, premeditated element of business strategy.