Pre-Owned Multicultural Marketing and Business Consulting (Hardcover) 0295992395 9780295992396
Business and Economic Development Center, Fos

Pre-Owned Multicultural Marketing and Business Consulting (Hardcover) 0295992395 9780295992396

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Pre-Owned: Good
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Key item features

  • ISBN: 9780295992396
  • Condition: Pre-Owned: Good
  • Hard cover
  • Language: English
  • Pages: 208
  • Sewn binding. Cloth over boards. 208 p. Contains: Unspecified.
  • Today, as the nation's population is becoming more and more diverse, it is imperative for students to learn how to effectively grow businesses that serve a variety of customers, are owned by people from a broad range of backgrounds, and are inclusive in their employment practices. Multicultural Marketing and Business Consulting has been developed over a 15-year period to guide learning as students complete complex projects with a variety of small businesses, with an emphasis on solving marketing and management problems in culturally diverse and rapidly changing business environments. In project-based courses, students also learn valuable consulting and business assistance skills. The book provides strategies, techniques, and tools for meeting the unique challenges faced by entrepreneurs who are Latino, Asian/Pacific Islander, African American, and from other culturally diverse and underrepresented groups.
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Pre-Owned: Good

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Columbus, 43215
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What is Pre-Owned: Good?

Has been read and shows minimal signs of wear like an owner's inscription or foxing, but no tearing and all pages are present.

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