Pre-Owned How Customers Think: Essential Insights Into the Mind of the Market (Hardcover) 1578518261 9781578518265

Name: Pre-Owned How Customers Think: Essential Insights Into the Mind of the Market (Hardcover) 1578518261 9781578518265
Brand: Harvard Business Review Press
SKU: 5358157887
Price: 4.29 USD
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Pre-Owned How Customers Think: Essential Insights Into the Mind of the Market (Hardcover) 1578518261 9781578518265 How Customers Think Essential Insights into the Mind of Market Hardcover Gerald Zaltman

Book Format:Hardcover

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Pre-Owned: Good

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Title: Pre-Owned How Customers Think : Essential Insights into the Mind of the Market (Hardcover) 9781578518265
Book Format: Hardcover
ISBN10: 1578518261
EAN: 9781578518265
Author(s): Gerald Zaltman
Publisher: Harvard Business Review Press
Publication Date: 2003
Pre-Owned: Good: Good Condition: Minimal damage to the cover, dust jacket may not be included, minimal wear to binding, most of the pages undamaged(e.g., minimal creases or tears), highlighting / underlining acceptable on books as long as the text is readable and markings are not excessive, no missing pages. May be a former library book, with usual treatments(e.g., mylar covers, call stickers, stamps, card pockets, barcodes, or remainder marks). Extra components, such as CDs, DVDs, figurines, or access codes are not included.

Specs

Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Genre
Health, Mind & Body
Pages
352
Reading level
Grade 2
Edition
1

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9781578518265. Pre-Owned: Good condition. Hard cover. Language: English. Pages: 352. Sewn binding. Cloth over boards. With dust jacket. 352 p. Contains: Illustrations. How to unlock the hidden 95 per cent of the customer's mind that traditional marketing methods have never reached. This title provides practical synthesis of the cognitive sciences. Drawing heavily on psychology, neuroscience, sociology, and linguistics, Zaltman combines academic rigor with real-world results to offer highly accessible insights, based on his years of research and consulting work with large clients like Coca-Cola and Procter & Gamble. An all-new tool kit: Zaltman provides research tools - metaphor elicitation, response latency, and implicit association techniques, to name a few - that will be all-new to marketers and demonstrates how innovators can use these tools to get clues from the subconscious when developing new products and finding new solutions, long before competitors do.

Title: Pre-Owned How Customers Think : Essential Insights into the Mind of the Market (Hardcover) 9781578518265
Book Format: Hardcover
ISBN10: 1578518261
EAN: 9781578518265
Author(s): Gerald Zaltman
Publisher: Harvard Business Review Press
Publication Date: 2003
Pre-Owned: Good: Good Condition: Minimal damage to the cover, dust jacket may not be included, minimal wear to binding, most of the pages undamaged(e.g., minimal creases or tears), highlighting / underlining acceptable on books as long as the text is readable and markings are not excessive, no missing pages. May be a former library book, with usual treatments(e.g., mylar covers, call stickers, stamps, card pockets, barcodes, or remainder marks). Extra components, such as CDs, DVDs, figurines, or access codes are not included.

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What is Pre-Owned: Good?

Has been read and shows minimal signs of wear like an owner's inscription or foxing, but no tearing and all pages are present.

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Specifications

Book format

Hardcover

Fiction/nonfiction

Non-Fiction

Genre

Health, Mind & Body

Pages

352

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