Actors will learn how to successfully land TV commercials from this insider's guide to what ad agencies are looking for. This insightful companion provides an in-depth look at an ad agency's creative process, the people working on a commercial shoot, the advertising business, and how that influences the audition process. Written by a former actor turned advertising executive, the book provides step-by-step instructions on how to understand and master the entire process, from assessing one's looks and personality, an ad agency's pre-production process, ad analysis, and reading scripts to understanding storyboards, preparing for the pre-audition, interacting with studio members, succeeding at the final audition, and doing the shoot. CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover, dust jacket may not be included, minimal wear to binding, most of the pages undamaged(e.g., minimal creases or tears), highlighting / underlining acceptable on books as long as the text is readable and markings are not excessive, no missing pages. May be a former library book, with usual treatments(e.g., mylar covers, call stickers, stamps, card pockets, barcodes, or remainder marks). Extra components, such as CDs, DVDs, figurines, or access codes are not included. ISBN: 9781581154191 ISBN10: 1581154194 Contributors: Jenkins, W. L.,