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William Perreault; Joseph Cannon; E Jerome McCarthy

Pre-Owned Basic Marketing : A Marketing Strategy Planning Approach 9780078028984 Used

Name: Pre-Owned Basic Marketing : A Marketing Strategy Planning Approach 9780078028984 Used
Brand: William Perreault; Joseph Cannon; E Jerome McCarthy
SKU: 1136779164
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Pre-Owned Basic Marketing : A Marketing Strategy Planning Approach 9780078028984 Used Basic Marketing A Strategy Planning Approach Edition 19 Hardcover

Book Format:Hardcover

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Pre-Owned: Good

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Pre-owned - Basic Marketing : A Marketing Strategy Planning Approach (Edition 19) (Hardcover)

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Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Publication date
April, 2013
Pages
784
Number in series
1
Edition
19

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9780078028984. Pre-Owned: Good condition. Hard cover. Edition: 19. Language: English. Contains: Illustrations. Includes illustrations. Essentials of Marketing 15th edition (released Feb 2016) is the new edition of Basic Marketing 19th edition. Click to view more on Perreault/Cannon's Essentials of Marketing 15th edition here. Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent "best practices," and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.

Pre-owned - Basic Marketing : A Marketing Strategy Planning Approach (Edition 19) (Hardcover)

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What is Pre-Owned: Good?

Has been read and shows minimal signs of wear like an owner's inscription or foxing, but no tearing and all pages are present.

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Pre-Owned: Good

A well-cared-for item that has seen limited use but remains in great condition. Item and instructions are complete and included.

What is the Walmart Pre-Owned Program?

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Why Walmart Pre-Owned?

Trusted sellers & quality items

Each Pre-Owned item listed comes from Walmart’s trusted performance-managed sellers, to ensure you get quality items.

Quality you can afford

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30-day free returns

Don’t love it? Most items offer a 30-day* free return policy, for added peace of mind.

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Shopping Pre-Owned helps in extending the life of an item & reducing waste.

Specifications

Book format

Hardcover

Fiction/nonfiction

Non-Fiction

Genre

Business & Economics/Marketing - General

Publication date

April, 2013

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