Pre-Owned What Is Marketing? (Paperback) 1422104605 9781422104606

Name: Pre-Owned What Is Marketing? (Paperback) 1422104605 9781422104606
Brand: Harvard Business Review Press
SKU: 992415503
Price: 4.23 USD
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Pre-Owned What Is Marketing? (Paperback) 1422104605 9781422104606 What Is Marketing Paperback

Book Format:Paperback

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Pre-Owned: Good

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ISBN: 9781422104606
Condition: Pre-Owned: Good
Trade paperback
Language: English
Pages: 224
Trade paperback (US). Glued binding. 224 p.
This book explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. The book is organized according to the design of the first-year marketing course in the two-year MBA program at the Harvard Business School. Each chapter of the book is written by HBS faculty and used by MBA students in preparation for classroom participation. The book consists of three parts: the analysis of marketing opportunities, the formulation of marketing strategy, and the execution of that strategy.

Specs

Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Pages
224
Original languages
English
Language
english

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9781422104606. Pre-Owned: Good condition. Trade paperback. Language: English. Pages: 224. Trade paperback (US). Glued binding. 224 p. This book explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. The book is organized according to the design of the first-year marketing course in the two-year MBA program at the Harvard Business School. Each chapter of the book is written by HBS faculty and used by MBA students in preparation for classroom participation. The book consists of three parts: the analysis of marketing opportunities, the formulation of marketing strategy, and the execution of that strategy.

ISBN: 9781422104606
Condition: Pre-Owned: Good
Trade paperback
Language: English
Pages: 224
Trade paperback (US). Glued binding. 224 p.
This book explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. The book is organized according to the design of the first-year marketing course in the two-year MBA program at the Harvard Business School. Each chapter of the book is written by HBS faculty and used by MBA students in preparation for classroom participation. The book consists of three parts: the analysis of marketing opportunities, the formulation of marketing strategy, and the execution of that strategy.

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What is Pre-Owned: Good?

Has been read and shows minimal signs of wear like an owner's inscription or foxing, but no tearing and all pages are present.

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Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Pages

224

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