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Margo Berman

The Brains Behind Great AD Campaigns: Creative Collaboration Between Copywriters and Art Directors, (Paperback)

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Key item features

The Brains Behind Great AD Campaigns: Creative Collaboration Between Copywriters and Art Directors, (Paperback)
Author: Rowman & Littlefield Publishers
ISBN: 9780742555518
Format: Paperback
Publication Date: 2009-07-16
Page Count: 224

Specs

Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Publication date
July, 2009
Pages
224
Reading level
General/Trade

Current price is $37.01

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Product details

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser "Clydesdale and Dalmatian" spots, the "PEDIGREE(R) Adoption Drive" program, or the breakthrough UPS "Whiteboard" campaign.

See how creative briefs drive on-strategy solutions in all media from traditional to ambient. Understand which campaigns went off-course and why. Enjoy one-on-one interviews with behind-the-scenes candor and explore more than 50 exciting, visual examples. Hear first-hand from advertising masterminds as the authors delve into the brains behind great ad campaigns.

Each chapter offers step-by-step instruction, revealing various aspects of the creative process, from brainstorming techniques and agency pitches to strategic visual and verbal messaging.

The Brains Behind Great AD Campaigns: Creative Collaboration Between Copywriters and Art Directors, (Paperback)
Author: Rowman & Littlefield Publishers
ISBN: 9780742555518
Format: Paperback
Publication Date: 2009-07-16
Page Count: 224

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Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Publication date

July, 2009

Warranty

Warranty information

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