Pre-Owned Fostering Sustainable Behavior, Third Edition: An Introduction to Community-Based Social Marketing (Paperback) 0865716420 9780865716421

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New Society Publishers

Pre-Owned Fostering Sustainable Behavior, Third Edition: An Introduction to Community-Based Social Marketing (Paperback) 0865716420 9780865716421

Name: Pre-Owned Fostering Sustainable Behavior, Third Edition: An Introduction to Community-Based Social Marketing (Paperback) 0865716420 9780865716421
Brand: New Society Publishers
SKU: 2127181143
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Pre-Owned Fostering Sustainable Behavior, Third Edition: An Introduction to Community-Based Social Marketing (Paperback) 0865716420 9780865716421 Fostering Sustainable Behavior An Introduction to Community Based Social Marketing Third Edition Paperback

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Title: Fostering Sustainable Behavior, Third Edition: An Introduction to Community-Based Social Marketing
Book Format: Paperback
ISBN10: 0865716420
EAN: 9780865716421
Genre: BUSINESS & ECONOMICS / Development / Sustainable Development
Author: McKenzie-Mohr, Doug
Pre-Owned Condition- Pages can include limited notes and highlighting, and the copy can include 'From the library of' labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included.

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Book format
Paperback
Fiction/nonfiction
Non-Fiction
Pages
192
Reading level
Grade 2
Edition
3
Publisher
New Society Publishers

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The highly acclaimed manual for changing everyday habits-now in an all-newthird edition!

We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved.

How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to:

target unsustainable behaviors, and identify the barriers to change
understand various commitment strategies
communicate effective messages
enhance motivation and invite participation.

The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.

Title: Fostering Sustainable Behavior, Third Edition: An Introduction to Community-Based Social Marketing
Book Format: Paperback
ISBN10: 0865716420
EAN: 9780865716421
Genre: BUSINESS & ECONOMICS / Development / Sustainable Development
Author: McKenzie-Mohr, Doug
Pre-Owned Condition- Pages can include limited notes and highlighting, and the copy can include 'From the library of' labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included.

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Has been read and shows minimal signs of wear like an owner's inscription or foxing, but no tearing and all pages are present.

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