L'Oreal Paris Superior Preference Permanent Fade-Defying Hair Color, 4A Dark Ash Brown, 1 Kit
L'Oreal Paris Superior Preference Permanent Fade-Defying Hair Color, 4A Dark Ash Brown, 1 Kit
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L'Oreal Paris Superior Preference Permanent Fade-Defying Hair Color, 4A Dark Ash Brown, 1 Kit

4.4 stars out of 16604 reviews
(4.4)|
16.6K ratings
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Permanent Hair Color Medium Copper Brown No Drip Formula 1 Kit
Hair Color Shade:4A Dark Ash Brown-Out of stock
Blonde, $12.97
Blue Bl, $21.94
Blue Black, $12.97
Cool Medium Brown
DK Mahogany Br, $12.97
Dark Auburn
Dark Blonde, $12.97
Dark Mahogany Brown
Dk Auburn, $25.03
Extra Light Ash Blonde, $12.97
Extra Light Natural Blonde, $12.97
Golden Brown, $12.97
Ice Golden Brown
Size:1 Kit-Out of stock

Key item features

  • L'Oreal Paris Superior Preference Permanent Fade-Defying Hair Color, 4A Dark Ash Brown, 1 Kit
  • L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Color offers rich, luminous, fade-defying color for up to 9 weeks of radiance, gray coverage, and conditioning
  • It is suitable for all hair types and provides long-lasting rich tones and up to 9 weeks of fade-defying color
  • The new oil-in-gel formula has a no-drip texture which offers better hair adherence and a more precise application
  • The Shine Protect Conditioner is infused with a UV filter and Vitamin E, which helps keep first day color vibrancy and provide silky, resilient hair
  • Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves, and an instruction leaflet
Current price is $12.97
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4.4 out of 5 stars
stars16.6K ratings8,447 reviews
How item rating is calculated
  1. 5 stars73% (12.1K)
  2. 4 stars12% (1,953)
  3. 3 stars5% (787)
  4. 2 stars3% (463)
  5. 1 star7% (1,239)

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Showing 1-3 of 8,447 reviews

Mar 11, 2026
alisa
Item details
Hair color shade: UL63 Hi-Lift Gold Brown
Size: 1 Kit
5 out of 5 stars review

Verified Purchase

I love it

Love this color. I have dark hair turning gray. I found this and tried it and it has done wonders. It brightens the hair without using bleach. It does not cover the grays 100% but does help to blend with the dark hair but help them to blend in with your hair. Easy to use instructions are in the box with gloves. Leave my hair, looking healthy and shine. See that before and after pictures.

Helpful?5PZCA6OXRO1X10543972
Mar 13, 2026
Ladyhawk
Top Reviewer
Item details
Hair color shade: 7A Dark Ash Blonde
Size: 1 Kit
5 out of 5 stars review

Verified Purchase

Always recommend L'Oreal products...

Love L'Oreal products. Color is beautiful, easy mixing and apply. Color is true to what's on box. Covers roots, color holds up great until next application no fade. Easy on scalp. Hair always stay vibrant until next application. Love the Dark Ash Blonde shade.

Helpful?5PZCA6OXRO1X10543972
Mar 7, 2026
Maria
Top Reviewer
Item details
Hair color shade: Medium Ash Brown
Size: 1 Kit
5 out of 5 stars review

Verified Purchase

I HAVE BEEN COLORING MY HAIR MEDIUM ASH BROWN WITH L'OREAL PREFERENCE HAIR COLOR FOR QUITE SOME TIME SINCE LAST YEAR LIKE OCTOBER 8, 2025. AFTER I TRIED THIS BRAND, I NEVER TRIED ANY OTHER!!! I LOVE 💕😘 THAT L'OREAL PREFERENCE HAIR COLOR GIVES A MUCH LARGER TUBE OF CONDITIONER THAN ANY OTHER BRAND I HAVE TRIED!!! IT DOES A MAGNIFICENT JOB OF COVERING THE SMALL AMOUNT OF GRAY I HAVE MAINLY AROUND MY HAIR LINE. I DEFINITELY RECOMMEND THIS BRAND ABOVE ALL OTHERS AND I RECOMMEND THIS MEDIUM ASH BROWN COLOR IF ONE HAS MEDIUM BROWN HAIR LIKE MINE!!! I ALSO DON'T MIND THE SCENT OF THIS HAIR COLOR AT ALL EITHER. I ALSO LOVE 😘💕 THE SCENT OF THEIR CONDITIONER AND HOW SUPER SOFT AND SILKY IT LEAVES MY HAIR RIGHT AFTER COLORING IT WHICH IS OH SO IMPORTANT BECAUSE RIGHT AFTER I RINSE OUT THE HAIR COLOR OR ANY OTHER I HAVE TRIED MY HAIR IS LEFT INCREDIBLY DRIED OUT. PRAYING THIS REVIEW HELPS OTHER WALMART CUSTOMERS CHOOSE L'OREAL PREFERENCE HAIR COLOR!!!

Helpful?5PZCA6OXRO1X10543972