King Arthur Baking Company Non-GMO Project Verified, Certified Kosher Unbleached Bread Flour, 5 lb Bag

I have been baking all of my life and always used economic ingredients, i.e. cheapest flour etc. I recently tried King Arthur and I was taken aback at the increase in the quality of my baked goods. If you take a cost-per-use approach to the price it actually works out to be quite reasonable, to justify paying the higher price. I've switched to King Arthur now and while I could go back to generic flour if I had to, I would choose King Arthur first.

King Arthur flour is always exceptional quality. It's a little bit more expensive, in my opinion it's worth paying a little extra to support such a great company. I also really appreciate that the company is owned by the employees. I think that helps the standards to stay very high and it's a good feeling to support them. Their flour isn't genetically modified which for me is huge! I also love that it's not bleached or bromated! I've never understood why flour has to be bleached, it just seems so unnecessary to me! I also love that the wheat is grown right here in America! They also have great recipes! They also teach me about the flour which a really like. For me it's a win-win situation!