L'Oreal Paris Superior Preference Fade-Defying Shine Permanent Hair Color, 4G Dark Golden Brown, 1 Kit
L'Oreal Paris Superior Preference Fade-Defying Shine Permanent Hair Color, 4G Dark Golden Brown, 1 Kit
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L'Oreal Paris Superior Preference Fade-Defying Shine Permanent Hair Color, 4G Dark Golden Brown, 1 Kit

L'Oreal Paris Superior Preference Fade-Defying Shine Permanent Hair Color, 4G Dark Golden Brown, 1 KitL Oreal Paris Superior Preference Fade Defying Shine Permanent Hair Color 4G Dark Golden Brown 1 KitL Oreal Paris Superior Preference Fade Defying Shine Permanent Hair Color 4B Burgundy 1 kitL Oreal Paris Superior Preference Fade Defying Shine Permanent Hair Color 8RG Rose Gold 1 kitL Oreal Paris Excellence Creme Permanent Triple Protection Hair Color 1BB Velvet Black 1 kitL Oreal Paris Excellence Creme Permanent Triple Protection Hair Color 8BB Medium Beige Blonde 1 KitL Oreal Paris Excellence Creme Permanent Triple Protection Hair Color 2B Intense Blue Black 1 KitL Oreal Paris Excellence Creme Permanent Triple Protection Hair Color 9 5 A Lightest Ash Blonde 1 kitL Oreal Paris Excellence Creme Permanent Triple Protection Hair Color 5RV Medium Red Violet 1 KitL Oreal Paris Excellence Creme Permanent Triple Protection Hair Color 6BB Light Beige Brown 1 Kit

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Customer ratings & reviews

3.7 out of 5 stars
stars2,783 ratings2,455 reviews
How item rating is calculated
  1. 5 stars52% (1,445)
  2. 4 stars14% (390)
  3. 3 stars6% (170)
  4. 2 stars6% (179)
  5. 1 star22% (599)

Reviews summary

Pros

  • : Application is quick and requires minimal effort.
  • : Produces a color that blends with natural hair tone.
  • : Color closely matches packaging shade.

Neutral

  • : Can be pleasant and floral, but also strong and chemical-like.
  • : Can be excellent, but inconsistent across users.

Cons

  • : Color may lose vibrancy over time, requiring more frequent touch-ups.
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Showing 1-3 of 2,455 reviews

May 1, 2026
Cheryl
Item details
Color: 8BB Medium Beige Blonde
Sold and shipped byBeauty Savings
5 out of 5 stars review

Verified Purchase

very pricey when ordering this cheaper to pick it up in the store but I was unable to so I had to other than that it's a great product always use it

Helpful?6U25A5PLP0SF10453218
Apr 24, 2014
BoPeepSoldHerSheep
5 out of 5 stars review

Verified Purchase

Love this product

I have used L'Oreal Excellence for 20 years or more, I use the Cooler Lighest Ash Blonde color 9 1/2A but lately have been unable to find it at any of the usual places. Finding it at Walmart on-line was the best experience ever.

Helpful?6U25A5PLP0SF10453218
Aug 20, 2023
Walmart customer
Top Reviewer
Item details
Color: 1BB Velvet Black
Sold byBeauty Plus
5 out of 5 stars review

Verified Purchase

I like the protection tube.

I buy this one for the tube of protection for the ends of your hair. I find all L'Oreal products to be good, but this box has a tube of conditioner you use before applying the colorant. I use it from the ears down to the ends to keep the colorant from drying out hair that doesn't need much color. The product covers grays well and is easy to apply and rinse out.

Helpful?6U25A5PLP0SF10453218