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L'Oreal Paris Superior Preference Permanent Hair Color, 9A Light Ash Blonde, Fade-Defying, 1 Kit

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Hair Color Shade:9A Light Ash Blonde
Size:1 Kit

Key item features

  • L'Oreal Paris Superior Preference Permanent Hair Color, 9A Light Ash Blonde, Fade-Defying, 1 Kit
  • Achieve up to 9 weeks of radiant color with L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Color. This rich, luminous hair color provides beautiful gray coverage and conditioning.
  • The conditioning gel formula is enriched with a perfect concentration of long-lasting dyes, offering better hair fiber coating for fade-defying color and long-lasting rich tones.
  • The no-drip texture provides better hair adherence and a more precise application, making hair coloring at home easy and mess-free.
  • The Shine Protect Conditioner included in the kit is infused with a UV filter and Vitamin E to help keep first day color vibrancy and provide silky, resilient hair.
Current price is $12.97
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Customer ratings & reviews

4.4 out of 5 stars
stars17K ratings8,468 reviews
How item rating is calculated
  1. 5 stars73% (12.5K)
  2. 4 stars12% (2,002)
  3. 3 stars5% (806)
  4. 2 stars3% (470)
  5. 1 star7% (1,263)

Reviews summary

Pros

  • : Application process is straightforward with clear instructions.
  • : Directions are easy to follow and understand.
  • : Produces a color that resembles natural hair color.
  • : Produces vibrant, long-lasting color with good coverage and shine.
  • : Covers gray hair completely and uniformly.

Neutral

  • : Can be long-lasting, but may fade over time.
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Showing 1-3 of 8,468 reviews

Apr 5, 2026
Shelly
Item details
Hair color shade: UL63 Hi-Lift Gold Brown
Size: 1 Kit
5 out of 5 stars review

Verified Purchase

This color really last longer than any I've used before. My hair feels great. I have below shoulder hair and there's plenty of color in this box. Its more expensive but worth it! I love this.

Helpful?5PZCA6OXRO1X10453194
May 10, 2025
CurlySue
Walmart Associate
Item details
Hair color shade: UL63 Hi-Lift Gold Brown
Size: 1 Kit
5 out of 5 stars review

Verified Purchase

Dyed black %26 2 fix this made it lighter

I dyed my hair soft black but it was blue black and I hated it because I have fair skin and looked like the walking dead. So I used this L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Color, UL63 Hi-Lift Gold Brown and it was a miracle. Started with the darkest parts IT saved me Lightened and now I have a medium to dark brown not black.

Helpful?5PZCA6OXRO1X10453194
May 13, 2025
Dukedrum
Item details
Hair color shade: Extra Light Natural Blonde
Size: 1 Kit
5 out of 5 stars review

Verified Purchase

Longest Lasting Brand.

Longest lasting permanent color brand and I have tried so many. The included shampoo and/or conditioner is also superior quality. I know I will get the best results with L'Oreal products and I've never had an adverse reaction. (always test to be sure).

Helpful?5PZCA6OXRO1X10453194