The Business of Studio Photography : How to Start and Run a Successful Photography Studio (Paperback)

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers. The Business of Studio Photography is packed with proven strategies for starting a new studio or improving an existing one--and now this classic book has been thoroughly updated and revised for the new digital-imaging era. Expert advice on every aspect of running a studio is featured: location, financing, equipment, digital shooting, proofing, and ordering; marketing, Web advertising, public relations and self-promotion; pricing, negotiating with labs, selling to the wedding, portrait, school, commercial, and art photography markets; digital imaging, business plans, and more. Equipment checklists and sample business forms, plus full resource lists for websites, magazines, and books are included.