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Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sp, (Paperback)
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Key item features
- Fascinating Narrative: Explores the captivating story of the rival brothers who founded Adidas and Puma, shaping the modern sports business.
- Historical Context: Details the origins of the shoe business in their mother's laundry room and the subsequent split of the company after World War II.
- Business Rivalry: Highlights how the intense competition between Adidas and Puma revolutionized the sports world through behind-the-scenes deals and multimillion-dollar contracts.
- Publication Details: This paperback edition was published on March 17, 2009, by Ecco Press, featuring 400 pages.
- Authorial Insight: Written by journalist Barbara Smit, the book offers a character-driven account of the family feud and its impact.
- Thematic Blend: Presents a compelling blend of family drama, business history, and sports, making it a page-turning narrative.
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Specs
- Book formatPaperback
- Fiction/nonfictionNon-Fiction
- GenreBusiness & Investing
- Publication dateMarch, 2009
- Pages400
- Reading levelGeneral/Trade
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Product details
The fascinating story of the enemy brothers behind Adidas and Puma, whose rivalry shaped the modern sports business
Adidas and Puma are two of the biggest global brands in sports, paying stars, clubs, and competitions to show off their labels in stadiums and across magazine pages. In Sneaker Wars, journalist Barbara Smit reveals the dramatic, character-driven story of these two powerhouses. Started in their mother's laundry room in Germany, Adi and Rudi Dassler's shoe business was an instant success. But a vicious feud soon pulled them apart: by the end of World War II, the brothers split the company, dividing their family and hometown.
Adidas and Puma then revolutionized the world of sport, their rivalry introducing behind-the-scenes deals and multimillion-dollar contracts. A page-turning narrative, Sneaker Wars is a riveting blend of family drama, business, sports, and history.
"What does David Beckham's superstardom have to do with a pair of warring Bavarian brothers in the early 1900s? More than you think, according to this compelling book." -- Time Magazine
- Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sp, (Paperback)
- Author: Ecco Press
- ISBN: 9780061246586
- Format: Paperback
- Publication Date: 2009-03-17
- Page Count: 400
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Specifications
Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Publication date
March, 2009
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Warranty information
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