Arctic Fox Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 fl oz, Wrath)
Arctic Fox Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 fl oz, Wrath)
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Arctic Fox

Arctic Fox Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 fl oz, Wrath)

4.5 stars out of 2231 reviews
(4.5)|
2,231 ratings
Arctic Fox Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 fl oz, Wrath)Arctic Fox Vegan and Cruelty Free Semi Permanent Hair Color Dye 8 fl oz WrathArctic Fox Vegan and Cruelty Free Semi Permanent Hair Color Dye 8 fl oz Virgin PinkArctic Fox Semi permanent Hair ColorARCTIC FOX Vegan and Cruelty Free Semi Permanent Hair Color Dye 4 Fl Oz BLUE JEAN BABY

Key item features

  • Red lips, red nails, red hair - you can have it all with Wrath. This bold classic never goes out of style! Wrath is a deep red with berry undertones which can become more pink as it fades. 
  • It shows up well on brassy tones and gives dark, dimensional tints to darker hair. This shade turns out best on hair pre-lightened to a level 7. 
  • AFProTip: Try mixing Wrath with a drop of Transylvania to create a deep crimson red!
  • Made only from vegan ingredients with no animal by-products. No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors. 
  • Arctic Fox hair dyes are gentle for frequent use and actually conditions your hair as it restores vibrancy. Long lasting Colors, Smears Less, Sweet Scent, No Peroxide, No Ammonia, No Ethyl Alcohol, No PPD.
  • Results May Vary. Why? Since everyone’s hair is different, it can be harder to predict how a color might turn out on unbleached hair, even if that hair is naturally in a blonde range. How unprocessed hair takes color can depend a lot on your hair’s natural porosity, but in general unbleached hair tends to be more dense and less absorbent. Natural base colors may not take pigment as well and you will usually see color fade faster. If your hair is naturally blonde and you don’t want to try lightening at all, sticking with colors that are on the darker and more highly pigmented side will still work best to give you the most vibrant and visible results!
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Customer ratings & reviews

4.5 out of 5 stars
stars2,231 ratings2,194 reviews
How item rating is calculated
  1. 5 stars74% (1,655)
  2. 4 stars11% (248)
  3. 3 stars6% (129)
  4. 2 stars4% (83)
  5. 1 star5% (116)

Reviews summary

Pros

  • : Has a non-overpowering fragrance.
  • : Has a bright, intense shade.

Cons

  • : Fails to match expected shade or intensity.
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Showing 1-3 of 2,194 reviews

Mar 28, 2026
Ms R.
5 out of 5 stars review

Seller Verified Purchase

I've been using this about 5 yrs now. It's very potent and true to the tone. My clients refreshen their color with me faithfully every quart to keep their loc color looking hydrated. Hands as a hair stylist this is one the best I've used and no one comes close. I love Arctic Fox colors.

Incentivized Review
Review from https://arcticfoxhaircolor.com/
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Dec 22, 2025
Samantha J.
5 out of 5 stars review

Seller Verified Purchase

Frosé is such a beautiful pink shade! It gives the hair a soft, dreamy vibe while still being bright and noticeable. The color applies evenly, smells really nice, and leaves my hair feeling smooth instead of damaged. It fades gently and still looks cute as it lightens. This shade is fun, girly, and totally gives paradise vibes. Definitely one of my favorite Arctic Fox colors! :heartpulse:

Incentivized Review
Review from https://arcticfoxhaircolor.com/
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Mar 27, 2026
Brittany A.
5 out of 5 stars review

Seller Verified Purchase

Very beautiful color, used it on my daughter hair as she has been dying it red for a few years, the coverage is great, it smells amazing and I will definitely purchase this again.

Incentivized Review
Review from https://arcticfoxhaircolor.com/
Helpful?1GXIW4ZMPBDR2877529628