Open Call

Open Call is a Walmart-hosted event where entrepreneurs and prospective suppliers can pitch shelf-ready products to Walmart buyers. The goal is to explore whether a product may be a fit for placement in stores or online.

Here’s the general idea:

• Apply online during the posted window.
• If selected, you’ll meet with merchants to discuss your product, packaging, and readiness for retail.
• Outcomes vary and can include feedback, follow-up conversations, or potential next steps.

Program details and timing can change from year to year, so it’s a good idea to check the Open Call page for the latest updates and guidelines before applying.

You’ll apply online when the application window opens. While specifics can vary, this general approach can help:

1. Visit the Open Call page during the application period to review current eligibility and requirements.
2. Gather key details about your product, including packaging, barcodes, and production readiness.
3. Complete the application with accurate company and product information. Be clear about fulfillment capabilities and timelines.
4. Submit on time and keep an eye on your email for updates.

Application questions may differ by year or category. Providing thorough, honest information can help reviewers understand your product’s fit, but selection decisions depend on many factors and timelines can vary.

If you’re invited, you’ll meet with Walmart merchants for a focused conversation about your product.

• Start with a clear pitch: What the product is, who it helps, and why it stands out.
• Show readiness: Share packaging, barcodes, and how you plan to supply and ship orders.
• Expect questions: Buyers may ask about production capacity, quality controls, testing, and how customers will discover the item.
• Bring materials if requested: Samples or sell sheets can make your pitch more concrete.

Meeting formats and timing can vary. The conversation is typically exploratory—aimed at understanding fit and next steps—rather than a guarantee of an immediate agreement.

Outcomes can differ based on product fit and business readiness. After your meetings, you may experience one or more of the following:

• Follow-up requests: Buyers might ask for samples, documentation, or additional details.
• Further evaluation: Internal reviews can take time and may involve cross-functional teams.
• Pilot or regional interest: In some cases, a limited rollout or online test may be explored.
• Not a match right now: If it’s not the right timing, you may still receive feedback you can use.

Communication typically comes via email. Timelines vary, and next steps, if any, depend on multiple considerations, including category needs and product readiness.

Keep it concise, customer-focused, and grounded in readiness. Here’s a practical checklist:

• Clarify the value: Explain who the product helps and how it solves a real need.
• Show retail readiness: Bring packaging proofs, barcodes, and details on case packs if applicable.
• Confirm operations: Be prepared to discuss lead times, fulfillment options, and scalability.
• Document quality: Have information on testing, safety compliance, and quality controls.
• Plan marketing support: Share how customers will discover your product.

These steps can help you communicate clearly, but formats and expectations can change. Review the latest Open Call guidance beforehand so your materials align with current requirements.