Dawn EZ-Squeeze Ultra Dish Soap Dishwashing Liquid, Original Scent, 22 fl oz, Pack of 3 + 2 Sponges
Dawn EZ-Squeeze Ultra Dish Soap Dishwashing Liquid, Original Scent, 22 fl oz, Pack of 3 + 2 Sponges
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Dawn EZ-Squeeze Ultra Dish Soap Dishwashing Liquid, Original Scent, 22 fl oz, Pack of 3 + 2 Sponges

2.5 stars out of 1854 reviews
(2.5)|
1,854 ratings
Dawn EZ-Squeeze Ultra Dish Soap Dishwashing Liquid, Original Scent, 22 fl oz, Pack of 3 + 2 SpongesDawn EZ Squeeze Ultra Dish Soap Dishwashing Liquid Original Scent 22 fl oz Pack of 3 2 SpongesUltra Liquid Dish Detergent Dawn Original Three 22 oz E Z Squeeze Bottles 2 Sponges Bundle of 2 Each
Count Per Pack:1-Out of stock

Key item features

  • 50% Less* Scrubbing (*vs. Dawn Non-Concentrated)
  • Dawn helps save wildlife. Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills.
  • Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
  • Use to pre-treat laundry stains, clean greasy tools and car wheels, and to remove grease and grime around the house.
  • Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
  • Made with 100% Biodegradable surfactants
Current price is $23.28$1.06/oz
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Customer ratings & reviews

2.5 out of 5 stars
stars1,854 ratings1,847 reviews
How item rating is calculated
  1. 5 stars43% (801)
  2. 4 stars4% (65)
  3. 3 stars1% (20)
  4. 2 stars4% (70)
  5. 1 star48% (898)

Reviews summary

Pros
  • : Cuts through grease with ease.
  • : Provides quality at a reasonable price.
  • : Removes grease and stubborn stains effortlessly.
Cons
  • : Leaves lingering unpleasant odor on hands and in the air.
  • : Leaves scent on dishes, hands, and surfaces.
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Showing 1-3 of 1,847 reviews

Nov 26, 2025
Sad about the change
2 out of 5 stars review

Smells like old clothes

I bought a large bottle Dawn and despise the scent. I wish I sniffed it before I bought it. I didn't know that it was reformulated. If if was to save money, it would have been better unscented. It thought my sink drain or dishcloth was dirty. Nope. It was the Dawn dish soap. It smells like old clothes to me. I also seem to use more. Why change what was working and what consumers were happy with?

Review from dawn-dish.com
Helpful?5SL7VKAS0ZFT528785626
reply from Customer Care

Thank you for reaching out about the scent change to our Dawn Ultra Original. This is the first scent change for Dawn Original in over 10 years, and we're very sorry for your disappointment. The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd like to learn more about your experience and do our best to make things right for you. Please give us a call at (800) 725-3296.

Aug 10, 2025
KGranny
1 out of 5 stars review

Horrible scent! Huge mistake!

I would give it 0 stars if I could. The new scent is horrible. It triggered a migraine because it is overwhelming strong and doesn't rinse off. Awful decision by P&G to change a long-time favorite. You should have learned from New Coke to leave an icon alone. First time in my life that I had to buy something other than Dawn and as long as this is their "New Dawn", I will never buy your product again.

Review from dawn-dish.com
Helpful?5SL7VKAS0ZFT528785626
reply from Customer Care

We're sorry to hear you aren't enjoying the new scent of Dawn. We understand how difficult it can be when a long time favorite product has changed, so your feedback is very important to us. After the rigorous health and safety tests this soap has undergone, your experience certainly isn't something we'd expect. Your well-being is our top priority, so we hope you're feeling better now. If you haven't, we recommend that you discontinue using this soap. If the scent is not rinsing off your dishes, we recommend soaking them in hot water with some distilled white vinegar added to it. So our Safety Team can learn more from you and make sure you're ok, could you please give us a call when you have a chance? You can reach us at (800) 725-3296.

Jul 20, 2025
angiefromny
1 out of 5 stars review

Horrible New Scent

Purchased my Dawn as I have been doing for over 25 years. When filling my sink caddy and doing dishes, there was an overpowering scent that I was not familiar with. I was shocked when I realized it was the Dawn. Two things: 1. The scent is awful and sickening; 2. There is NO indication on the bottle that this is a “new scent”. I find it nauseating and will be bringing it back in hopes that the store will issue a refund. I will be searching for a we dish soap until the old Dawn returns!

Review from dawn-dish.com
Helpful?5SL7VKAS0ZFT528785626
reply from Customer Care

We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.