CoverGirl Clean Normal Ivory 105 Liquid Skin Foundation Makeup, 1 Fluid Ounce

This is the best foundation ever!!! What did Cover Girl do with the this good foundation..the new foundation now is absolutely horrible..it just won't spread over your face evenly at all..it just stays in clumps.and its so noticeable...I have been using it for years.. so disappointed

I'll be 64 in March and have been wearing THIS foundation in Classic Ivory since I first started wearing makeup in, what, the fifth grade? My MOTHER wore it. Sure, I would occassionally check out other foundations (Everything I love gets discontinued so [normally] I need to be ready with a backup. It's self-preservation)... the whole price-point spectrum, from Wet & Wild to Chanel (both tried once, not impressed with either). But THIS foundation... It's the only reason I'm always hearing how "perfect" my skin looks (It's NOT!). I always respond "Believe me, I don't have great skin. I have great makeup!" THIS makeup. And it's the absolute truth. So, what is it about THIS foundation that makes it one-of-a-kind? What makes it the Goldilocks of foundation?: Texture and coverage. It is neither watery nor thick. It evens out my skin tone but somehow feels light. How do they DO that? Nobody else has managed that trick. It's the only foundation I've ever tried that covers everything without ever looking or feeling heavy or unnatural. The texture goes on creamy and doesn't change to cement (Hello, I'm 63), unless you follow with a skin-drying finishing powder. If I'm still using it fifty+ years after I started and STILL get complimemts on my beautiful complexion (Ha! Fooled 'em) it's small wonder I love it SO much that I'm panicking because it has been removed from all the store shelves and I don't have a backup that comes anywhere near being as good. I shouldn't have become complacent. Too trusting... I'm praying the only foundation I truly love has not been discontinued (Why are all the very best things deleted?). If it's bevause it no longer sells like it used to, I have some thoughts: * The Noxeema SMELL is offputting. Even I think so. Always have. But because I learned way back when options were VERY limited, that this makeup came in a shade (Classic Ivory) that was pretty much the only shade light enough I could wear without looking like a clown, I got used to it. I know the smell disappears within minutes, anyway. And since it makes my skin seem "perfect" I can handle it. Younger generations won't endure that smell long enough to SEE how beautiful it makes their skin look. So, ditch the fragrance/Keep the makeup. * While I was lucky this foundation was offered in my perfect shade, the extrordinarily limited option of 7-11 shades are not good in 2024, even in our current political climate. Don't kid yourself, diversity matters more than ever NOW. And, in business, isn't green 5he color that matters most? Expand your shade palette, make money... and keep the makeup. * Advertising. I haven't seen a commercial or an ad for this product since the 1970s yet, look at how long word-of-mouth and love & loyalty has kept all the balls in the air. Keep the makeup. You're letting the best foundation, ever, go the way of the dinosaurs because you won't ditch the awful fragrance, expand the shade range, and drop some coin on a fresh ad campaign specifically for this product. I know you're thinking 'Yeah, but... we expanded the shade range a couple of times and it went nowhere.' Maybe because a) Nobody NEW knew about this product or the greater range of shades, and b) Those who DID know about the new shades felt the product stank. So, ditch the fragrance, expand the shade range as widely as you can, and trumpet the changes all over the place to every age, race and gender. Show before and after shots. Let everyone see what this foundation does so well. This stuff is really too good to kill. And now, I'm off to Target to look for something (anything?) that comes as close as possible to what you're apparently taking from me. It probably won't a product of yours but I'll start there... Wish me luck 😪