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L'Oreal Paris Feria Lightening System, Hi-Lifting, 1 Kit

3.8 stars out of 4732 reviews
(3.8)|
4,732 ratings
L'Oreal Paris Feria Lightening System, Hi-Lifting, 1 KitL Oreal Paris Feria Lightening System Hi Lifting 1 KitL Oreal Paris Feria Lightening System Hair Color Extreme Platinum 1 KitF ria Platinum Bounce Bond Care Lightening System Hair Color Unisex 1 KitL Oreal Paris Feria Permanent Hair Color Very Platinum 1 KitL Oreal Paris Feria Permanent Hair Color 205 Bleach Blonding Extra Bleach Blonde
Hair Color Shade:Hyper Platinum
Extreme Platinum, $12.97
selected, Hyper Platinum, $12.97
Platinum Bounce, $12.97
205 Bleach Blonding (Bleach Blonde), $9.97, was $13.99, Out of stock
$13.99
Very Platinum, $7.13, was $14.15, Out of stock
$14.15
Multipack Quantity:1

Key item features

  • Hair Color, Hyper Platinum
  • Lightens up tp 8 levels. Before. Crystal clear platinum result. With anti-brass purple conditioner. Multi-faceted shimmering colour. Feria introduces the next generation in lightening technology. Anti-brass conditioner with purple pigments neutralizes brass while providing reinforcing care for strong hair. Bold prismatic shimmering platinum. Hyper Lightening System: Our most advanced lightening system provides hyper platinum results for weeks. All this, with no unpleasant odor. Minimizes brass with each use. Never dull. Never flat. Never wrecks. Extreme lightening system for hyper platinum results. Hyper platinum inspired by cutting-edge fashion. Hyper Platinum: Expressive colour for the visionary. Hyper platinum is custom-blended by master colourists for the imaginative trendsetter. Even dark bases can achieve our purest platinum without compromising on condition. Light brown. Before. After. Medium Brown. Before After. Dark Brown. Before. After. Hyper Platinum lifts hair up to 8 levels. Ideal for dark to light brown hair. Not recommended on predominantly gray or heavily highlighted hair. Result will vary depending on condition and color of hair. www.lorealpariusa.com. Talk to your Feria Specialist toll-free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.
Current price is $12.97
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Customer ratings & reviews

3.8 out of 5 stars
stars4,732 ratings3,327 reviews
How item rating is calculated
  1. 5 stars57% (2,702)
  2. 4 stars11% (502)
  3. 3 stars6% (289)
  4. 2 stars5% (258)
  5. 1 star21% (981)

Reviews summary

Pros
  • : Has a non-overpowering smell.
  • : Produces various blonde shades on different hair types and colors.
  • : Produces rich, bold, and long-lasting shades with good coverage.
  • : Lifts hair by a significant amount.
Neutral
  • : Can be vibrant and natural, but may not match expectations.
  • : Can be vibrant, but often appears overly dark.
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Showing 1-3 of 3,327 reviews

Jan 6, 2026
Cristina
Item details
Hair color shade: Extreme Platinum
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Impressive for single step box dye, not brassy

I used a single box of Extreme Platinum on my previously bleached pixie cut that had about an inch of new growth. My natural color is a light ash brown. The previously bleached area was lifted to a translucent pale yellow and my roots were lifted to a light straw in about 45 minutes. Really impressive lift that isn't too brassy. Better than expected from a single step box dye.

Helpful?4DT6IWUAUBGP631706651
Sep 18, 2025
Yoana
Top Reviewer
Item details
Hair color shade: Extreme Platinum
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Beautiful, shiny Platinum Blonde with NO breakage!

I used 1 box of Hyper Platinum, and 3 boxes of Extreme Platinum, to lift my long, dark-blonde hair to Platinum (I pulled Hyper Platinum, a whiter blonde, through any parts of my hair that were lifting with more yellow tone). The day before I colored, I pulled a good Filler through my strands and let it dry in my hair. The result? A beautiful, shiny Platinum Blonde with NO BREAKAGE. This is an excellent product, I highly recommend!!

Helpful?4DT6IWUAUBGP631706651
Sep 18, 2025
Yoana
Top Reviewer
Item details
Hair color shade: Hyper Platinum
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Beautiful Platinum Blonde no breakage!!

I used 1 box of Hyper Platinum, and 3 boxes of Extreme Platinum, to lift my long, dark-blonde hair to Platinum (I pulled Hyper Platinum, a whiter blonde, through any parts of my hair that were lifting with more yellow tone). The day before I colored, I pulled a good Filler through my strands and let it dry in my hair. The result? A beautiful, shiny Platinum Blonde with NO BREAKAGE. This is an excellent product, I highly recommend!!

Helpful?4DT6IWUAUBGP631706651

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