Maidenform Underwire Bra Love the Lift Push Up & In Womens Max Lift DM9900
Maidenform Underwire Bra Love the Lift Push Up & In Womens Max Lift DM9900
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Maidenform Underwire Bra Love the Lift Push Up & In Womens Max Lift DM9900

4.3 stars out of 834 reviews
(4.3)|
834 ratings
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Key item features

  • Maximum Lift: Features "Push Up & In" cups designed to gently lift up and in, creating a rounded, flattering shape and enhancing cleavage without excess padding or bulk.
  • Underwire Support: Engineered with plush-lined Wonderbra technology for secure shaping and lasting comfort, providing reliable underwire support that is barely noticeable.
  • Sleek Silhouette: Stretchy, side-smoothing panels help to reduce bulges, ensuring a sleek silhouette under various types of clothing, including tees, dresses, and plunging necklines.
  • Versatile Coverage: The plunging demi front enhances even the most revealing necklines, making it suitable for low-cut tops and dresses, including wedding attire.
  • Convertible Straps: Adjustable straps offer versatility, allowing them to be switched from traditional to crisscross styles to accommodate different outfit requirements.
  • Style Options: Available with lace-accented bra cups or smooth cups with lace trim at the sides, offered in a range of classic colors such as black, white, nude, pink, and purple.
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Customer ratings & reviews

4.3 out of 5 stars
stars834 ratings442 reviews
How item rating is calculated
  1. 5 stars68% (569)
  2. 4 stars13% (107)
  3. 3 stars6% (54)
  4. 2 stars5% (38)
  5. 1 star8% (66)

Reviews summary

Pros
  • : Provides good support and lift.
  • : Provides a comfortable amount of elevation.
  • : Fits according to standard bra size measurements.
  • : Provides lift and stability without digging.
  • : Made of high-quality material and located to avoid skin contact.
Neutral
  • : Provides smooth support, but can be roomy with excess padding.
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Showing 1-3 of 442 reviews

Dec 6, 2025
TefcJ
5 out of 5 stars review

Seller Verified Purchase

Best bra I've ever worn

This is my fourth time purchasing these engineering marvels. The only reason I needed new ones is I've lost a little weight and needed a smaller band size. The fit and look of these magical bras is spectacular. The support is perfect and erases the decades of time and gravity that has pulled my d/dd's further south than I prefer. The padding is comfortable, shapes beautifully, and gives my body and spirit the lift it needs! Look great under all fabrics/clothing I have-from tshirts to silk dresses. The structure stays sound wash after wash. Highly recommend.

Review from Maidenform
Helpful?1RZQTGEAST4O113164020
May 26, 2021
Sunsinger
5 out of 5 stars review

Seller Verified Purchase

Highly Recommended

This is a wonderful bra. The composite parts, fabric, lace, and hooks/eyes are high quality. It fits perfectly, it's very pretty and once I wore it, I immediately bought 3 more in different colors. Best of all, it does the job required of it. I highly recommend it.

Review from Maidenform
Helpful?1RZQTGEAST4O113164020
May 13, 2024
Trixie Van Ausdal
5 out of 5 stars review

Seller Verified Purchase

Comfort and lift

I really love how this bra gives me the cleavage and lift that I want, and it's very very comfortable— and the gold floral decoration makes it a very beautiful bra

Review from Maidenform
Helpful?1RZQTGEAST4O113164020