Sony 75” Class BRAVIA XR X90L 4K HDR Full Array LED Smart Google TV XR75X90L- 2023 Model

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Sony 75” Class BRAVIA XR X90L 4K HDR Full Array LED Smart Google TV XR75X90L- 2023 Model
Sony 75” Class BRAVIA XR X90L 4K HDR Full Array LED Smart Google TV XR75X90L- 2023 Model
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Sony 75” Class BRAVIA XR X90L 4K HDR Full Array LED Smart Google TV XR75X90L- 2023 Model

4.5 stars out of 381 reviews
(4.5)|
381 ratings

Key item features

  • Advanced Processing: The Cognitive Processor XR delivers wide dynamic contrast, detailed blacks, natural colors, and high peak brightness.
  • Enhanced Contrast: Full Array LED backlight technology and XR Triluminos Pro provide high peak brightness and billions of accurate colors.
  • Smart TV Features: Access all your favorite streaming apps with Google TV and use Google Assistant for voice commands. Supports Apple AirPlay.
  • Gaming Excellence: HDMI 2.1 features like 4K/120, VRR, and ALLM, plus exclusive PS5 features for optimized gaming and streaming.
  • Immersive Audio: Acoustic Multi-Audio and Dolby Atmos support deliver elevated sound that matches the picture.
  • Upscaled Clarity: XR Clear Image and XR 4K Upscaling reduce noise and blur, enhancing HD and digital content to near-4K resolution.
  • Flexible Design: Multi-position stand offers standard low-profile setting or raised to accommodate a soundbar, complementing your viewing environment.
  • Eco-Friendly: Eco Dashboard allows easy adjustment of energy-efficiency settings individually or all at once.
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4.5 out of 5 stars
stars381 ratings362 reviews
How item rating is calculated
  1. 5 stars78% (299)
  2. 4 stars9% (34)
  3. 3 stars6% (22)
  4. 2 stars3% (11)
  5. 1 star4% (15)

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Showing 1-3 of 362 reviews

Sep 8, 2025
maskedherogodai
5 out of 5 stars review

Seller Verified Purchase

AMAZING TV

I honestly couldn't be happier with this TV! The Sony 75" BRAVIA XR X90L is absolutely stunning. The picture quality is crystal clear, colors pop, and everything just feels more alive—it's like watching movies in the theater but from my own couch. The size is perfect for really getting that big-screen experience, and it makes sports, games, and movies so much more exciting. The sound is surprisingly good too, and with Google TV built in, it's super easy to find and stream whatever I want without any hassle. Setup was smooth, and the design looks sleek and premium in my living room. Overall, this TV has totally upgraded my entertainment setup. I smile every time I turn it on—it's just that good. Highly recommend if you want something that feels like a real step up!

Review from sony.com
Helpful?23ZS4QNVDRFV3061934809
reply from Sony North America Customer Support

Hi Maskedherogodai, We're so glad to hear that your Sony BRAVIA TV has brought such a stunning upgrade to your home entertainment setup! Thank you for sharing your fantastic 5-star rating—the crystal-clear picture quality and vibrant colors of the XR X90L, paired with its immersive big-screen experience and convenient Google TV features, truly make movie nights and sports feel like a special event. The premium design and surprisingly good sound add that perfect finishing touch to your living room. Thank you for choosing Sony—wishing you a brilliant day! DiegoV, Sony North America Customer Support

Jun 23, 2025
nlwoody
5 out of 5 stars review

Seller Verified Purchase

LESS THAN HAPPY WITH THE SET UP PROCESS`

I am extremely satisfied with the Sony Product line and have been a Sony customer for many years. I am very disappointed with the confusing very poor instructions for the "Setup Guide" that was provided. I worked in the mechanical design field for over 40 years and have been very proficient in reading and understanding instructions for assembly. This Setup Guide should be totally unacceptable to the Sony brand that I always knew. I even had trouble registering my TV on your website. Every step of my install has been a disappointment to say the least, I sorry to say, But the picture quality on my new TV is second to none.

Review from sony.com
Helpful?23ZS4QNVDRFV3061934809
reply from Sony North America Customer Support

Hi nlwoody, Thank you so much for your many years as a loyal Sony customer, and for sharing your detailed feedback about your recent experience with the XR-65X90CL. We’re truly glad to know that the picture quality of your new TV met your expectations, but we are equally sorry to hear that the Setup Guide and online registration process did not. We sincerely apologize for any frustration caused by unclear instructions or by difficulties with registering your product online. Your feedback is important to us, especially as someone experienced with technical documentation, and it highlights areas where we must do better to deliver the quality experience Sony stands for. We continuously review customer comments like yours and work closely with our technical and support teams to improve our guides and the online registration flow. If you still need assistance with setup or registration, please know our Support Team is available and can walk you through any steps needed. We can also document your specific feedback to our product and documentation teams for further review and improvement, so experiences like yours can be prevented in the future. Thank you again for your valuable insight and for giving us the opportunity to improve. We hope you continue to enjoy the outstanding picture quality of your new TV, and please let us know if there’s anything we can do to further assist you. Best regards, Gus, Sony North America Customer Support

Jan 9, 2025
Bobby870
5 out of 5 stars review

Seller Verified Purchase

So far so good!

I bought the bravia xr75x90L. I got it mounted on the wall last night, so today is day one. So far I'm impressed with the picture, and the colors are amazing. I do have to say that for the money I paid I at least expect to get a remote that lights ups at night but, apparently the next module up has a nicer remote but I didn't buy the low end tv by any means.

Review from sony.com
Helpful?23ZS4QNVDRFV3061934809
reply from Sony North America Customer Support

Hi Bobby870, Thank you for your review of the Sony BRAVIA XR-75X90L. It's great to hear that the picture quality and color performance have impressed you on your first day with the TV. Regarding the remote, it's understandable to expect certain features like backlighting on a premium model. The X90L model doesn’t come with a backlit remote. It has a standard remote (RMF-TX810U) which features a simple, easy-to-use design that is effortless to clean. If backlighting on the remote is essential, the TX910U or TX920U remote can be purchased and paired with the TV. Despite this, it sounds like the TV itself is performing well, which is a positive note to start your experience with this model. Thanks for sharing your initial impressions and for choosing Sony! -Jess