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334.3 out of 5 Stars. 33 reviews


Sony XR98X90L 98" BRAVIA 4K HDR Full Array LED Smart TV with Google TV
Key item features
- Cognitive Processing: Cognitive Processor XR delivers wide dynamic contrast and natural colors, replicating real-world vision, and upscales HD content to near-4K with XR Clear Image.
- Vivid Display: Full Array LED and XR Triluminos Pro provide deep blacks, high peak brightness, and billions of accurate colors for a lifelike picture.
- Smart Entertainment: Google TV offers access to over 700,000 movies and TV episodes across 10,000+ apps, with voice search via Google Assistant.
- Cinematic Experience: Supports Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode for engaging content as creators intended.
- Gaming Optimization: Features HDMI 2.1 with 4K/120, VRR, and ALLM for smooth gameplay, plus a Game Menu for quick setting adjustments.
- Exclusive Content: BRAVIA CORE provides access to Sony Pictures Entertainment titles and the largest IMAX Enhanced collection with included credits.
Specs
- Screen size98 in
- Resolution4K UHD
- DisplayLCD
- Refresh rate120 Hz
- Television typeSmart TVs
- Smart techY
Reviews summary
- : Displays incredibly detailed images.
- : Provides extremely detailed images.
- : Colors are bright with high contrast.
- : Minimal effort required for setup process.
- : Provides access to desired apps without additional devices.
- : Offers convenient features, but can be unreliable in performance.
How do you want your item?
About this item
Product details
- Sony Bravia XR X90K 4K HDR Full Array LED Smart TV (2023 Model)
- AC Power Cord
- Remote Control
- Documentation
- Sony Warranty
See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster 10 technology precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay.
Key Features
Intelligent and powerful TV processing
See how real your entertainment can be, with immersive depth and lifelike picture quality, powered by Sony’s intelligent Cognitive Processor XR™. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye, boosting color, contrast, and clarity, bringing astounding realism to your content.
Enhanced contrast and impressive brightness
Experience real-life depth and detail with the deep black and impressive brightness. By controlling brightness in sections of the screen independently, Full Array LED backlighting balances light output to ensure scenes are full of breathtaking contrast. XR Contrast Booster™ further enhances contrast to feel more true-to-life by maximizing peak brightness and precisely controlling black levels.
Billions of real-world colors
Access billions of accurate colors and reproduce each shade with the subtle differences seen in the real world. XR Triluminos Pro™ enhances the range of hues and saturation, revealing extremely precise details within textures, and skin tones that look completely natural.
The entertainment you love. With help from Google.
With 700,000+ movies and TV episodes, live TV, and more available across 10,000+ apps, Google TV takes streaming and live TV to the next level – bringing together your favorite entertainment from across your apps and organizing it all, just for you. Searching is easy – just ask Google. Try saying, “Hey Google, find action movies” to search across your favorite apps.
Movies on us with BRAVIA CORE
Enjoy the latest Sony Pictures Entertainment titles and the largest IMAX® Enhanced collection. Simply redeem the included credits to choose from hundreds of the latest releases. You’re also subscribed to an amazing selection of movies to stream anytime. With Pure Stream™, get near lossless 4K UHD Blu-ray quality for stunning visuals and expressive sound.
All your game settings in one place
With Game Menu, quickly manage your gaming picture settings and exclusive assist features in a single convenient interface. Get access to features like Black Equalizer to reveal details in even the darkest shadows, apply a Crosshair overlay so you always have your enemy in your sights, and use the Screen Size feature to shrink your screen all the way down to a 27” monitor size for precision gaming on your big screen.
Level up your gaming with HDMI 2.1
Sony TVs deliver a thrilling gaming experience with support for 4K/120, VRR, and ALLM as specified in HDMI 2.1. With 4K/120 you get up to 120fps in 4K resolution on compatible games, and input lag as low as 8.5ms, giving you the advantage in high-intensity gaming. Variable Refresh Rate (VRR) allows the TV to dynamically match frame rate of the gaming device, enabling smoother gameplay without stuttering delays or screen tearing. Lastly, Auto Low Latency Mode (ALLM) supports more responsive ...
- Cognitive Processor XR™ delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world
- Bring back lost detail, with reduced noise, and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image and XR 4K Upscaling
- Deep black, high peak brightness, and billions of accurate colors with Full Array LED and XR Triluminos Pro
- Get access to all your favorite streaming apps in one place with Google TV™, and simply use your voice to search and ask questions with Google Assistant
- Enjoy engaging cinematic content the way the creators intended with support for Dolby Vision®, IMAX® Enhanced, Netflix Adaptive Calibrated Mode, and more
Specifications
Screen size
Resolution
Display
Refresh rate
Warranty
Warranty information
Please be aware that the warranty terms on items offered for sale by third party Marketplace sellers may differ from those displayed in this section (if any). To confirm warranty terms on an item offered for sale by a third party Marketplace seller, please use the 'Contact seller' feature on the third party Marketplace seller's information page and request the item's warranty terms prior to purchase.
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Customer ratings & reviews
Reviews summary
- : Displays incredibly detailed images.
- : Provides extremely detailed images.
- : Colors are bright with high contrast.
- : Minimal effort required for setup process.
- : Provides access to desired apps without additional devices.
- : Offers convenient features, but can be unreliable in performance.
Customer images






+23 images
Showing 1-3 of 81 reviews
Seller Verified Purchase
AMAZING TV
I honestly couldn't be happier with this TV! The Sony 75" BRAVIA XR X90L is absolutely stunning. The picture quality is crystal clear, colors pop, and everything just feels more alive—it's like watching movies in the theater but from my own couch. The size is perfect for really getting that big-screen experience, and it makes sports, games, and movies so much more exciting. The sound is surprisingly good too, and with Google TV built in, it's super easy to find and stream whatever I want without any hassle. Setup was smooth, and the design looks sleek and premium in my living room. Overall, this TV has totally upgraded my entertainment setup. I smile every time I turn it on—it's just that good. Highly recommend if you want something that feels like a real step up!
Hi Maskedherogodai, We're so glad to hear that your Sony BRAVIA TV has brought such a stunning upgrade to your home entertainment setup! Thank you for sharing your fantastic 5-star rating—the crystal-clear picture quality and vibrant colors of the XR X90L, paired with its immersive big-screen experience and convenient Google TV features, truly make movie nights and sports feel like a special event. The premium design and surprisingly good sound add that perfect finishing touch to your living room. Thank you for choosing Sony—wishing you a brilliant day! DiegoV, Sony North America Customer Support
Seller Verified Purchase
LESS THAN HAPPY WITH THE SET UP PROCESS`
I am extremely satisfied with the Sony Product line and have been a Sony customer for many years. I am very disappointed with the confusing very poor instructions for the "Setup Guide" that was provided. I worked in the mechanical design field for over 40 years and have been very proficient in reading and understanding instructions for assembly. This Setup Guide should be totally unacceptable to the Sony brand that I always knew. I even had trouble registering my TV on your website. Every step of my install has been a disappointment to say the least, I sorry to say, But the picture quality on my new TV is second to none.
Hi nlwoody, Thank you so much for your many years as a loyal Sony customer, and for sharing your detailed feedback about your recent experience with the XR-65X90CL. We’re truly glad to know that the picture quality of your new TV met your expectations, but we are equally sorry to hear that the Setup Guide and online registration process did not. We sincerely apologize for any frustration caused by unclear instructions or by difficulties with registering your product online. Your feedback is important to us, especially as someone experienced with technical documentation, and it highlights areas where we must do better to deliver the quality experience Sony stands for. We continuously review customer comments like yours and work closely with our technical and support teams to improve our guides and the online registration flow. If you still need assistance with setup or registration, please know our Support Team is available and can walk you through any steps needed. We can also document your specific feedback to our product and documentation teams for further review and improvement, so experiences like yours can be prevented in the future. Thank you again for your valuable insight and for giving us the opportunity to improve. We hope you continue to enjoy the outstanding picture quality of your new TV, and please let us know if there’s anything we can do to further assist you. Best regards, Gus, Sony North America Customer Support
Seller Verified Purchase
Amazing TV
Ownd this tv for over a year and I've had zero issues. Tons of USEFULL Features, and can use almost all streaming apps. Picture quality is amazing and makes you feel like you could reach out and touch what's playing. A++ for Playstation specific features if you are a gamer.
Hi FoxFire83, Thank you so much for your wonderful review! We're thrilled to hear you're loving your Sony BRAVIA XR X90L TV. It’s fantastic that the picture quality and gaming features have enhanced your experience. Your feedback about the seamless streaming app compatibility is greatly appreciated. Thank you for choosing Sony! Enjoy more years of great moments with your TV! -Maria
