

LG 77" Class 4K UHD OLED Web OS Smart TV with Dolby Vision B3 Series - OLED77B3PUA
Key item features
- Self-lit OLED: LG OLED features over 8.3 million self-lit pixels for perfect black and incredible colors with unmatched contrast.
- AI Processor: The a7 AI Processor Gen6 enhances picture and sound quality by detecting and optimizing content automatically.
- WebOS23 & Channels: Enjoy seamless streaming with WebOS23, Quick Cards, and access to over 300 free LG Channels.
- Cinema Experience: Dolby Vision and Dolby Atmos provide extraordinary color, contrast, brightness, and wrap-around sound for a true cinema experience.
- Gaming Features: Equipped with a 0.1ms response time, 120Hz refresh rate, NVIDIA G-Sync, AMD FreeSync Premium, VRR, and four HDMI 2.1 inputs for ultimate gameplay.
- Immersive Viewing: FILMMAKER MODE allows you to experience films just as the director intended, right from your couch.
Specs
- Screen size77 in
- Resolution4K UHD
- DisplayOLED
- Refresh rate120 Hz
- Television typeSmart TVs
- Smart techY
Reviews summary
- : Displays with amazing clarity and sharpness.
- : Colors are crisp and vivid with excellent contrast.
- : Setup process is quick and easy to follow.
- : Provides high-quality stereo sound with good clarity.
- : Can be intuitive, but also cluttered and prone to syncing issues.
How do you want your item?
Continue your search on Walmart
About this item
Product details
- Visit the LG Brand Showcase at Walmart.com to learn more about LG's full list of products at Walmart https://www.walmart.com/cp/lg/1589293
- Self-lit OLED 4K - LG OLED has over 8.3 million self-lit pixels that turn on and off individually for perfect black and incredible colors, with contrast you can't get from anywhere else but OLED. Take in the action with a native 120Hz refresh rate for smooth, lifelike movement whether you love sports, movies, games or all of the above.
- α7 AI Processor Gen6 - Enjoy outstanding picture powered by the a7 AI Processor Gen6, which uses AI to detect what you're watching and automatically improves the picture and sound quality. Experience everything from movies to sports in vibrant color and incredible depth for an immersive viewing experience.
- WebOS23 & LG Channels - Less searching, more streaming, thanks to the next generation of AI technology. Enjoy your favorite content including fitness, sports, entertainment and more. With Quick Cards, group your favorite apps into categories and use the Magic Remote to easily find what you're looking for. Get instant access to over 300 free channels with LG Channels.*
- True Cinema Experience - Experience the magic of the big screen right from your couch. Every LG OLED comes loaded with Dolby Vision™ for extraordinary color, contrast and brightness, plus Dolby Atmos®* for wrap-around sound. Land in the center of the action with LG's FILMMAKER MODE™, allowing you to see films just as the director intended.
- Ultimate Gameplay - Packed with gaming features, the LG OLED B3 comes with everything you need to win. Experience crisp, smooth imagery from a 0.1ms response time and native 120Hz refresh rate. All LG OLED TVs have NVIDIA G-Sync, AMD FreeSync Premium and VRR to further improve gaming quality. Four HDMI 2.1 inputs allow you to plug in all the devices you need. Whether you game on consoles or on the cloud,** the LG Game Dashboard and Game Optimizer put all the control at your fingertips.
*Internet connection and subscriptions to streaming services are required; number of LG Channels subject to change.
**Subscription and compatible gaming controller are required.
Specifications
Screen size
Resolution
Display
Refresh rate
Warranty
Warranty information
Please be aware that the warranty terms on items offered for sale by third party Marketplace sellers may differ from those displayed in this section (if any). To confirm warranty terms on an item offered for sale by a third party Marketplace seller, please use the 'Contact seller' feature on the third party Marketplace seller's information page and request the item's warranty terms prior to purchase.
Warranty url
Similar items you might like
Based on what customers bought
LG 77" Class 4K UHD OLED Web OS Smart TV with Dolby Vision C2 Series OLED77C2PUA $1,879.00
$1,87900current price $1,879.00LG 77" Class 4K UHD OLED Web OS Smart TV with Dolby Vision C2 Series OLED77C2PUA
31984.7 out of 5 Stars. 3198 reviewsLG 77" Class 4K UHD OLED C4 Series 120 Hz Web OS 24 Smart TV with Dolby Vision - OLED77C4PUA $1,595.00
$1,59500current price $1,595.00LG 77" Class 4K UHD OLED C4 Series 120 Hz Web OS 24 Smart TV with Dolby Vision - OLED77C4PUA
4274.7 out of 5 Stars. 427 reviewsLG 77" Class 4K UHD OLED Web OS Smart TV with Dolby Vision C3 Series $1,849.00 Was $1,996.99
$1,84900current price $1,849.00, Was $1,996.99$1,996.99LG 77" Class 4K UHD OLED Web OS Smart TV with Dolby Vision C3 Series
11074.6 out of 5 Stars. 1107 reviewsLG OLED42C4PUA 42 Inch Evo C4 Series OLED Smart TV with an Additional 4 Year Extended Amber Protection (2024) $1,424.99
5 optionsAvailable in additional 5 options$1,42499current price $1,424.99LG OLED42C4PUA 42 Inch Evo C4 Series OLED Smart TV with an Additional 4 Year Extended Amber Protection (2024)
124.8 out of 5 Stars. 12 reviewsLG OLED55C5PUA 55 Inch 4K OLED Ultra HD Smart TV with 4 Year Amber Protection Plan (2025) $969.99
6 optionsAvailable in additional 6 options$96999current price $969.99LG OLED55C5PUA 55 Inch 4K OLED Ultra HD Smart TV with 4 Year Amber Protection Plan (2025)
11 out of 5 Stars. 1 reviewsSamsung 75” Class Crystal UHD U8000FB 4K Smart TV 2025 - UN75U8000FBXZA $548.00
$54800current price $548.00Samsung 75” Class Crystal UHD U8000FB 4K Smart TV 2025 - UN75U8000FBXZA
15584.4 out of 5 Stars. 1558 reviewsLG OLED77C4PUA 77 Inch Class OLED evo C4 Series Smart TV 4K Processor (2024) Bundle with 2 Year Extended Warranty $1,846.99
$1,84699current price $1,846.99LG OLED77C4PUA 77 Inch Class OLED evo C4 Series Smart TV 4K Processor (2024) Bundle with 2 Year Extended Warranty
614.2 out of 5 Stars. 61 reviewsLG 65-Inch OLED C3 HDR 4K Smart OLED TV Bundle - 120 HZ Refresh Rate UAX 4K HDMI 2.0 Cable CPS 24 Months Protection and Streaming Kit with Alexa $1,396.99
$1,39699current price $1,396.99LG 65-Inch OLED C3 HDR 4K Smart OLED TV Bundle - 120 HZ Refresh Rate UAX 4K HDMI 2.0 Cable CPS 24 Months Protection and Streaming Kit with Alexa
LG 65" Class 4K UHD OLED Web OS 24 Smart 120 Hz TV with Dolby Vision - OLED65C4PUA $1,199.00 Was $1,296.99
$1,19900current price $1,199.00, Was $1,296.99$1,296.99LG 65" Class 4K UHD OLED Web OS 24 Smart 120 Hz TV with Dolby Vision - OLED65C4PUA
5594.6 out of 5 Stars. 559 reviewsLG 55" OLED B5 Series 4K UHD OLED AI Smart webOS 25 TV, OLED55B5PUA $896.99
$89699current price $896.99LG 55" OLED B5 Series 4K UHD OLED AI Smart webOS 25 TV, OLED55B5PUA
764.7 out of 5 Stars. 76 reviewsIn 200+ people's carts VIZIO 65" Class Quantum 4K QLED HDR Smart TV (M65Q6-L4) $378.00
In 200+ people's carts
$37800current price $378.00VIZIO 65" Class Quantum 4K QLED HDR Smart TV (M65Q6-L4)
85014.3 out of 5 Stars. 8501 reviewsLG 65 in C4 Series 4K OLED evo Smart TV with 2 Year Extended Warranty, OLED65C4PUA, New $1,239.00 Was $2,996.98
$1,23900current price $1,239.00, Was $2,996.98$2,996.98LG 65 in C4 Series 4K OLED evo Smart TV with 2 Year Extended Warranty, OLED65C4PUA, New
954.6 out of 5 Stars. 95 reviewsLG 55" C3 Series OLED evo 4K UHD, Smart webOS 23, ThinQ, AI, OLED55C3AUA - Black $1,050.84 Was $1,548.43
$1,05084current price $1,050.84, Was $1,548.43$1,548.43LG 55" C3 Series OLED evo 4K UHD, Smart webOS 23, ThinQ, AI, OLED55C3AUA - Black
LG 48" Class 4K UHDTV (2160p) Smart OLED TV (OLED48B4PUA) $800.00
$80000current price $800.00LG 48" Class 4K UHDTV (2160p) Smart OLED TV (OLED48B4PUA)
44.5 out of 5 Stars. 4 reviewsIn 200+ people's carts LG 86" 4K UHD UA75 AI Smart TV, 86UA7500 $748.00
In 200+ people's carts
$74800current price $748.00LG 86" 4K UHD UA75 AI Smart TV, 86UA7500
6584.3 out of 5 Stars. 658 reviewsLG OLED42C5PUA 42 Inch 4K OLED Ultra HD Smart TV with 3 Year Amber Protection Plan (2025) $929.99
6 optionsAvailable in additional 6 options$92999current price $929.99LG OLED42C5PUA 42 Inch 4K OLED Ultra HD Smart TV with 3 Year Amber Protection Plan (2025)
54.2 out of 5 Stars. 5 reviewsIn 200+ people's carts LG 43" 43UA7500ZUA 4K UHD UA75 AI Smart TV (2025) $152.00 Was $171.00 $3.54/ea
In 200+ people's carts
$15200current price $152.00, Was $171.00$171.00$3.54/eaLG 43" 43UA7500ZUA 4K UHD UA75 AI Smart TV (2025)
7984.3 out of 5 Stars. 798 reviewsLG OLED42C5PUA 42 Inch 4K OLED Ultra HD Smart TV with 2 Year Amber Protection Plan (2025) $896.99
6 optionsAvailable in additional 6 options$89699current price $896.99LG OLED42C5PUA 42 Inch 4K OLED Ultra HD Smart TV with 2 Year Amber Protection Plan (2025)
63.7 out of 5 Stars. 6 reviews
Customer ratings & reviews
Reviews summary
- : Displays with amazing clarity and sharpness.
- : Colors are crisp and vivid with excellent contrast.
- : Setup process is quick and easy to follow.
- : Provides high-quality stereo sound with good clarity.
- : Can be intuitive, but also cluttered and prone to syncing issues.
Customer images






+23 images
Showing 1-3 of 147 reviews
Seller Verified Purchase
Brilliant TV
Took a huge leap by going for a 77inch one, rather than a 75 inch. It's huge!! Sound - this is much better than I was expecting and you don't need a soundbar unless you want full surround sound with rear speakers. TV screen quality. It has a thing called Filmmaker mode for watching movies which is fantastic. It's exactly like being in the cinema. Screen glare and reflection - on a sunny day you do get a bit of reflection, but it's not a big deal, just shut your curtains. Ease of use. The remote is huge and has an annoying cursor which flies around the screen. Apart from that it is easy to setup The operating system. For a TV as expensive as this, one would have expected everything to be super quick, but it can be quite slow at times. This is true of all lg TVs using the webos system, but it's not a deal breaker. Summary. This is an excellent TV, which I bought at a substantial discount. Highly recommend. So much so that when I wanted a TV for my bedroom I went for another LG TV. I also found the LG website very useful too.
Verified Purchase
Once you go LG OLED...
Just as amazing as our LG OLED B2 65" we purchased from Wal-Mart previously, but bigger! If you haven't gone OLED yet, I cannot stress enough how beautiful the picture is! We wall mounted this 77" in our open concept den with full daylight front to rear and viewing is still a pleasure.
Seller Verified Purchase
LG in its own class in the TV world.
[This review was collected as part of a promotion.] Purchased this TV directly from LG. LG partners with a shipping company and delivery was smooth. Product arrived on time. The quality of this TV is incredible, useful features like split screen. The TV itself is light for its size and extremely flat. I love it honestly. I was always a Samsung guy but, there are levels to this, and LG is in a league of its own.
Hi, there. Thanks for taking the time to share your experience. It’s great to hear how much you’re enjoying your LG TV (OLED65B3PUA) model. The smooth delivery experience, ultra‑slim and lightweight design, and the incredible OLED picture quality really set this model apart. Features like split‑screen viewing add even more versatility, and it’s wonderful to hear that the performance has made such a strong impression — especially coming from years of using Samsung. LG’s OLED technology truly brings a new level of immersion. For more guidance, visit https://www.lg.com/us/support/product/lg-OLED65B3PUA.AUS. If you need further assistance, feel free to email lgdigitalcare@lg.sprinklrsupport.com. #LifesGood ❤️ ‑LG Digital Care Team ^Juvy
