Wella COLOR CHARM, HAIR COLOR Gel Permanent Tube Haircolor - Color : #1120 NORDIC BLONDE

[This review was collected as part of a promotion.] this stuff is the BEST. i use it to get my hair to an icy blonde color (pictures) and it's the only dye that has worked perfectly to get it there. the gel consistency makes it easy for my stylist to apply and it changes my hair color fast after bleaching. it's permanent too so it never washes out (: i won't use any other dye for my hair, this is it for me. 100% would recommend.

It's nice, I usually go with a 5nn or sometimes more Carmel color though. I'd suggest wella for highlights and they have cool colors too, if you want simi permanent fun. Although, when not using wella, I like Paul Mitchell color or Aveda. Any of those would be good, if not going to the salon. Choose these over a box hair dye please, use a mixing bowl and brush it looks more professional. Stay away from the box dyes at any store… use professional only color, same price just takes a little longer to do. If not in a salon.