Sony XR98X90L 98" BRAVIA 4K HDR Full Array LED Smart TV with Google TV

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Sony XR98X90L 98" BRAVIA 4K HDR Full Array LED Smart TV with Google TV
Sony XR98X90L 98" BRAVIA 4K HDR Full Array LED Smart TV with Google TV
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Sony XR98X90L 98" BRAVIA 4K HDR Full Array LED Smart TV with Google TV

4.4 stars out of 81 reviews
(4.4)|
81 ratings

Key item features

  • Cognitive Processing: Cognitive Processor XR delivers wide dynamic contrast and natural colors, replicating real-world vision, and upscales HD content to near-4K with XR Clear Image.
  • Vivid Display: Full Array LED and XR Triluminos Pro provide deep blacks, high peak brightness, and billions of accurate colors for a lifelike picture.
  • Smart Entertainment: Google TV offers access to over 700,000 movies and TV episodes across 10,000+ apps, with voice search via Google Assistant.
  • Cinematic Experience: Supports Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode for engaging content as creators intended.
  • Gaming Optimization: Features HDMI 2.1 with 4K/120, VRR, and ALLM for smooth gameplay, plus a Game Menu for quick setting adjustments.
  • Exclusive Content: BRAVIA CORE provides access to Sony Pictures Entertainment titles and the largest IMAX Enhanced collection with included credits.
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Customer ratings & reviews

4.4 out of 5 stars
stars81 ratings81 reviews
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Reviews summary

Pros
  • : Displays incredibly detailed images.
  • : Provides extremely detailed images.
  • : Colors are bright with high contrast.
  • : Minimal effort required for setup process.
  • : Provides access to desired apps without additional devices.
Neutral
  • : Offers convenient features, but can be unreliable in performance.
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Showing 1-3 of 81 reviews

Sep 8, 2025
maskedherogodai
5 out of 5 stars review

Seller Verified Purchase

AMAZING TV

I honestly couldn't be happier with this TV! The Sony 75" BRAVIA XR X90L is absolutely stunning. The picture quality is crystal clear, colors pop, and everything just feels more alive—it's like watching movies in the theater but from my own couch. The size is perfect for really getting that big-screen experience, and it makes sports, games, and movies so much more exciting. The sound is surprisingly good too, and with Google TV built in, it's super easy to find and stream whatever I want without any hassle. Setup was smooth, and the design looks sleek and premium in my living room. Overall, this TV has totally upgraded my entertainment setup. I smile every time I turn it on—it's just that good. Highly recommend if you want something that feels like a real step up!

Review from sony.com
Helpful?6KA1QEAU01PG1082422353
reply from Sony North America Customer Support

Hi Maskedherogodai, We're so glad to hear that your Sony BRAVIA TV has brought such a stunning upgrade to your home entertainment setup! Thank you for sharing your fantastic 5-star rating—the crystal-clear picture quality and vibrant colors of the XR X90L, paired with its immersive big-screen experience and convenient Google TV features, truly make movie nights and sports feel like a special event. The premium design and surprisingly good sound add that perfect finishing touch to your living room. Thank you for choosing Sony—wishing you a brilliant day! DiegoV, Sony North America Customer Support

Jun 23, 2025
nlwoody
5 out of 5 stars review

Seller Verified Purchase

LESS THAN HAPPY WITH THE SET UP PROCESS`

I am extremely satisfied with the Sony Product line and have been a Sony customer for many years. I am very disappointed with the confusing very poor instructions for the "Setup Guide" that was provided. I worked in the mechanical design field for over 40 years and have been very proficient in reading and understanding instructions for assembly. This Setup Guide should be totally unacceptable to the Sony brand that I always knew. I even had trouble registering my TV on your website. Every step of my install has been a disappointment to say the least, I sorry to say, But the picture quality on my new TV is second to none.

Review from sony.com
Helpful?6KA1QEAU01PG1082422353
reply from Sony North America Customer Support

Hi nlwoody, Thank you so much for your many years as a loyal Sony customer, and for sharing your detailed feedback about your recent experience with the XR-65X90CL. We’re truly glad to know that the picture quality of your new TV met your expectations, but we are equally sorry to hear that the Setup Guide and online registration process did not. We sincerely apologize for any frustration caused by unclear instructions or by difficulties with registering your product online. Your feedback is important to us, especially as someone experienced with technical documentation, and it highlights areas where we must do better to deliver the quality experience Sony stands for. We continuously review customer comments like yours and work closely with our technical and support teams to improve our guides and the online registration flow. If you still need assistance with setup or registration, please know our Support Team is available and can walk you through any steps needed. We can also document your specific feedback to our product and documentation teams for further review and improvement, so experiences like yours can be prevented in the future. Thank you again for your valuable insight and for giving us the opportunity to improve. We hope you continue to enjoy the outstanding picture quality of your new TV, and please let us know if there’s anything we can do to further assist you. Best regards, Gus, Sony North America Customer Support

Jan 19, 2025
FoxFire83
5 out of 5 stars review

Seller Verified Purchase

Amazing TV

Ownd this tv for over a year and I've had zero issues. Tons of USEFULL Features, and can use almost all streaming apps. Picture quality is amazing and makes you feel like you could reach out and touch what's playing. A++ for Playstation specific features if you are a gamer.

Review from sony.com
Helpful?6KA1QEAU01PG1082422353
reply from Sony.com

Hi FoxFire83, Thank you so much for your wonderful review! We're thrilled to hear you're loving your Sony BRAVIA XR X90L TV. It’s fantastic that the picture quality and gaming features have enhanced your experience. Your feedback about the seamless streaming app compatibility is greatly appreciated. Thank you for choosing Sony! Enjoy more years of great moments with your TV! -Maria