Gain Ultra Concentrated Liquid Fabric Softener, Original (138 fl oz, 204 loads)

This is the ideal fabric softener — its scent and the softness it leaves on clothes are unbeatable. It's absolutely worth the price. Not only does it help reduce environmental impact, but its effectiveness means you don't have to worry about residue. Plus, the packaging is thoughtfully designed to suit any household size, offering the perfect option whether your family is large or small.

Gain Ultra Fabric softener works well and is economical. I generally use slightly less than suggested. I like buying the large size because I like having it last over a long period of time. Those little bottles just seem to be constantly replaced on the shopping list. An added plus is having it delivered free with my Sam's Plus card.