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The Art and Business of Teaching Yoga (revised): The Yoga Professionals Guide to a Fulfilling Career

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Originally published in 2016,The Art and Business of Teaching Yogaimmediately became the essential resource for those looking to start or maintain a successful career in yoga. Since then, the landscape has changed. Online yoga and social media are now a crucial part of most teachers’ repertoires. Yoga teachers also face broad cultural shifts, an evolving environmental crisis, and resulting anxiety among students, all of which bring fresh challenges to their leadership and teaching abilities. This expanded edition will help you:

• plan dynamic classes, including engaging digital content
• build a loyal student base and become more financially stable
• optimize your own practice
• maintain a marketing plan and develop a unique brand
• teach yoga to facilitate ease and inspire creative action in a troubled world

CAAmy Ippolitiis a pioneer of advanced yoga education who has written for numerous publications. She teaches online for Yoga International and has taught at Omega Institute, Esalen, Kripalu, and the Telluride Yoga Festival.

Taro Smith, PhD,is a health and wellness entrepreneur who has directed digital yoga and meditation content strategy for Yoga International, Gaia, Glo, and other platforms.

Together, Ippoliti and Smith cofounded Vesselify, an online resource for yoga professionals. They live in Boulder, Colorado.

AmyIppoliti.com
Vesselify.com
“The Art and Business of Teaching Yoga(revised) is a powerful blueprint for self-care, personal practice, and innovative ideas for yoga teachers. Enlightening and educational, this book provides suggestions for post-pandemic yoga, including marketing tips and advice on using social media effectively. This book will help yoga teachers bring the magic of yoga to the fore!”
— Maya Breuer, yoga teacher (E-RYT 500)

“This much-needed resource lays out the fundamentals of teaching yoga in a real and approachable way. You won’t find any false promises inThe Art and Business of Teaching Yoga, and you will realize that, like any other business, teaching yoga takes work, discipline, and diligence. I thought I would never be interested in a ‘business’ book, but I picked up this book and couldn’t put it down. It is a great read from start to finish.”
— Colleen Saidman Yee, author ofYoga for Life

“Making a living as a yoga teacher requires entrepreneurial vision and business insight. In addition to helping teachers become more skillful with their craft,The Art and Business of Teaching Yogademystifies the business and marketing landscape of being a yoga professional — subjects that nearly every yoga professional can use more support with. This book will now be required reading for all my teacher training programs!”
— Jason Crandell, master yoga teacher trainer

“Amy and Taro are here to help you grow your teaching with care and poise. With guidance on everything from choosing your teaching medium, building content, and creating compelling sequences to prioritizing your personal practice, this book walks you through the shift from in-person to virtual teaching and beyond.”
— Elena Brower, bestselling author ofPractice YouandSoftening Time

“The modern transformation of yoga over the past fifty years has caused us to rethink its definition, purpose, and meaning. Amy Ippoliti and Taro Smith provide indispensable guidance for any student, teacher, or businessperson who aims to understand yoga then and now. Their hard-won experience, integrity, and insight are applied to yoga’s complex history, theory, and practice. Both accurate and accessible, this is the book to read if you want to teach yoga in
Ippoliti, Amy, Smith, Taro
ISBN: 9781608688784

Specs

Book format
Paperback
Fiction/nonfiction
Fiction
Genre
Health, Mind & Body
Pub date
2016
Pages
304
Reading level
Preschool

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The Art and Business of Teaching Yoga (revised): The Yoga Professionals Guide to a Fulfilling Career

Originally published in 2016,The Art and Business of Teaching Yogaimmediately became the essential resource for those looking to start or maintain a successful career in yoga. Since then, the landscape has changed. Online yoga and social media are now a crucial part of most teachers’ repertoires. Yoga teachers also face broad cultural shifts, an evolving environmental crisis, and resulting anxiety among students, all of which bring fresh challenges to their leadership and teaching abilities. This expanded edition will help you:

• plan dynamic classes, including engaging digital content
• build a loyal student base and become more financially stable
• optimize your own practice
• maintain a marketing plan and develop a unique brand
• teach yoga to facilitate ease and inspire creative action in a troubled world

CAAmy Ippolitiis a pioneer of advanced yoga education who has written for numerous publications. She teaches online for Yoga International and has taught at Omega Institute, Esalen, Kripalu, and the Telluride Yoga Festival.

Taro Smith, PhD,is a health and wellness entrepreneur who has directed digital yoga and meditation content strategy for Yoga International, Gaia, Glo, and other platforms.

Together, Ippoliti and Smith cofounded Vesselify, an online resource for yoga professionals. They live in Boulder, Colorado.

AmyIppoliti.com
Vesselify.com
“The Art and Business of Teaching Yoga(revised) is a powerful blueprint for self-care, personal practice, and innovative ideas for yoga teachers. Enlightening and educational, this book provides suggestions for post-pandemic yoga, including marketing tips and advice on using social media effectively. This book will help yoga teachers bring the magic of yoga to the fore!”
— Maya Breuer, yoga teacher (E-RYT 500)

“This much-needed resource lays out the fundamentals of teaching yoga in a real and approachable way. You won’t find any false promises inThe Art and Business of Teaching Yoga, and you will realize that, like any other business, teaching yoga takes work, discipline, and diligence. I thought I would never be interested in a ‘business’ book, but I picked up this book and couldn’t put it down. It is a great read from start to finish.”
— Colleen Saidman Yee, author ofYoga for Life

“Making a living as a yoga teacher requires entrepreneurial vision and business insight. In addition to helping teachers become more skillful with their craft,The Art and Business of Teaching Yogademystifies the business and marketing landscape of being a yoga professional — subjects that nearly every yoga professional can use more support with. This book will now be required reading for all my teacher training programs!”
— Jason Crandell, master yoga teacher trainer

“Amy and Taro are here to help you grow your teaching with care and poise. With guidance on everything from choosing your teaching medium, building content, and creating compelling sequences to prioritizing your personal practice, this book walks you through the shift from in-person to virtual teaching and beyond.”
— Elena Brower, bestselling author ofPractice YouandSoftening Time

“The modern transformation of yoga over the past fifty years has caused us to rethink its definition, purpose, and meaning. Amy Ippoliti and Taro Smith provide indispensable guidance for any student, teacher, or businessperson who aims to understand yoga then and now. Their hard-won experience, integrity, and insight are applied to yoga’s complex history, theory, and practice. Both accurate and accessible, this is the book to read if you want to teach yoga in
Ippoliti, Amy, Smith, Taro
ISBN: 9781608688784

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Specifications

Book format

Paperback

Fiction/nonfiction

Fiction

Genre

Health, Mind & Body

Pub date

2016

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Comparison Chart:
Book format	PaperbackThe Art and Business of Teaching Yoga (revised): The Yoga Professionals Guide to a Fulfilling Career	PaperbackTeaching Yoga, Second Edition: A Comprehensive Guide for Yoga Teachers and Trainers: A Yoga Alliance-Aligned Manual of A, (Paperback)	PaperbackPre-Owned Nature School Nature School: Planet Earth: Lessons and Activities to Inspire Children's Fascination with Our Planet, Book 3, (Paperback)	PaperbackThe Truth of Yoga: A Comprehensive Guide to Yoga's History, Texts, Philosophy, and Practices	PaperbackThe Yoga Sutras of Patajali: A New Edition, Translation, and Commentary	PaperbackThe Work Mindfulness Deck: 50 Simple Practices for Calm and Clarity, Wherever You Work	PaperbackSuperconsciousness By Practical Nada Yoga, (Paperback)	PaperbackYoga for Children--Yoga Cards: 50 Yoga Poses and Mindfulness Activities for Healthier, More Resilient Kids	PaperbackKPop Demon Hunters: the Official Poster Book (Paperback)	PaperbackPre-Owned Anatomy and Asana: Preventing Yoga Injuries (Spiral-bound) 0939616548 9780939616541
Fiction/nonfiction	FictionThe Art and Business of Teaching Yoga (revised): The Yoga Professionals Guide to a Fulfilling Career	Non-FictionTeaching Yoga, Second Edition: A Comprehensive Guide for Yoga Teachers and Trainers: A Yoga Alliance-Aligned Manual of A, (Paperback)	Non-FictionPre-Owned Nature School Nature School: Planet Earth: Lessons and Activities to Inspire Children's Fascination with Our Planet, Book 3, (Paperback)	FictionThe Truth of Yoga: A Comprehensive Guide to Yoga's History, Texts, Philosophy, and Practices	FictionThe Yoga Sutras of Patajali: A New Edition, Translation, and Commentary	FictionThe Work Mindfulness Deck: 50 Simple Practices for Calm and Clarity, Wherever You Work	Non-FictionSuperconsciousness By Practical Nada Yoga, (Paperback)	FictionYoga for Children--Yoga Cards: 50 Yoga Poses and Mindfulness Activities for Healthier, More Resilient Kids	FictionKPop Demon Hunters: the Official Poster Book (Paperback)	Non-FictionPre-Owned Anatomy and Asana: Preventing Yoga Injuries (Spiral-bound) 0939616548 9780939616541
Genre	Health, Mind & BodyThe Art and Business of Teaching Yoga (revised): The Yoga Professionals Guide to a Fulfilling Career	Health, Mind & BodyTeaching Yoga, Second Edition: A Comprehensive Guide for Yoga Teachers and Trainers: A Yoga Alliance-Aligned Manual of A, (Paperback)	Children's BooksPre-Owned Nature School Nature School: Planet Earth: Lessons and Activities to Inspire Children's Fascination with Our Planet, Book 3, (Paperback)	Health, Mind & BodyThe Truth of Yoga: A Comprehensive Guide to Yoga's History, Texts, Philosophy, and Practices	ReligionThe Yoga Sutras of Patajali: A New Edition, Translation, and Commentary	Literature & FictionThe Work Mindfulness Deck: 50 Simple Practices for Calm and Clarity, Wherever You Work	Health, Mind & BodySuperconsciousness By Practical Nada Yoga, (Paperback)	Health, Mind & BodyYoga for Children--Yoga Cards: 50 Yoga Poses and Mindfulness Activities for Healthier, More Resilient Kids	Literature & FictionKPop Demon Hunters: the Official Poster Book (Paperback)	Health, Mind & BodyPre-Owned Anatomy and Asana: Preventing Yoga Injuries (Spiral-bound) 0939616548 9780939616541
Pub date	2016The Art and Business of Teaching Yoga (revised): The Yoga Professionals Guide to a Fulfilling Career	2010Teaching Yoga, Second Edition: A Comprehensive Guide for Yoga Teachers and Trainers: A Yoga Alliance-Aligned Manual of A, (Paperback)	2025-01-01T20:52:46ZPre-Owned Nature School Nature School: Planet Earth: Lessons and Activities to Inspire Children's Fascination with Our Planet, Book 3, (Paperback)	2021-01-01T20:52:46ZThe Truth of Yoga: A Comprehensive Guide to Yoga's History, Texts, Philosophy, and Practices	2009-01-01T20:52:46ZThe Yoga Sutras of Patajali: A New Edition, Translation, and Commentary	2025-01-01T20:52:46ZThe Work Mindfulness Deck: 50 Simple Practices for Calm and Clarity, Wherever You Work	2023-05-06Superconsciousness By Practical Nada Yoga, (Paperback)	2018-07-24Yoga for Children--Yoga Cards: 50 Yoga Poses and Mindfulness Activities for Healthier, More Resilient Kids	1900-01-01T06:00:00ZKPop Demon Hunters: the Official Poster Book (Paperback)	-Pre-Owned Anatomy and Asana: Preventing Yoga Injuries (Spiral-bound) 0939616548 9780939616541

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The Truth of Yoga: A Comprehensive Guide to Yoga's History, Texts, Philosophy, and Practices $10.46 $10.46/cu ft

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The Yoga Sutras of Patajali: A New Edition, Translation, and Commentary $16.98 $16.98/cu ft

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