Gain Ultra Concentrated Liquid Fabric Softener, Original (138 fl oz, 204 loads)

This is the ideal fabric softener — its scent and the softness it leaves on clothes are unbeatable. It's absolutely worth the price. Not only does it help reduce environmental impact, but its effectiveness means you don't have to worry about residue. Plus, the packaging is thoughtfully designed to suit any household size, offering the perfect option whether your family is large or small.

For years, I didn't use fabric softener - just the sheets. I then saw a commercial about how softener can help protect clothing and tried a couple of different types of another name brand, and they were good. We loved the way Gain detergent smells so decided to order this one - it is wonderful - just wish they kept it in the store.