John Frieda Go Blonder Lightening Shampoo for Blonde Color-Treated Hair, Paraben Free, Phthalate Free, Silicone Free, Ammonia Free, Cruelty Free, Vegan Friendly Blonde Shampoo  8.3 oz Bottle
John Frieda Go Blonder Lightening Shampoo for Blonde Color-Treated Hair, Paraben Free, Phthalate Free, Silicone Free, Ammonia Free, Cruelty Free, Vegan Friendly Blonde Shampoo  8.3 oz Bottle
Hero image 0 of John Frieda Go Blonder Lightening Shampoo for Blonde Color-Treated Hair, Paraben Free, Phthalate Free, Silicone Free, Ammonia Free, Cruelty Free, Vegan Friendly Blonde Shampoo  8.3 oz Bottle, 0 of 12

John Frieda Go Blonder Lightening Shampoo for Blonde Color-Treated Hair, Paraben Free, Phthalate Free, Silicone Free, Ammonia Free, Cruelty Free, Vegan Friendly Blonde Shampoo  8.3 oz Bottle

4.6 stars out of 369 reviews
(4.6)|
369 ratings

Key item features

  • GO BLONDER -  Lighten and tone to maintain natural subtle tones and beautiful highlights
  • FROM THE BLONDE EXPERTS - This salon quality shampoo is paraben free, phthalate free, ammonia free and silicone free.
  • SAFE FOR COLOR-TREATED HAIR - John Frieda Go Blonder Shampoo is an ultimate blonde tone enhancer for color treated and natural hair, highlights and low lights.
  • CRUELTY FREE & VEGAN-FRIENDLY - This shampoo for blonde color-treated hair you can feel good about.
  • MADE WITH 50% RECYCLED MATERIAL - As part of the John Frieda Team’s commitment to making products that are ethically and sustainably responsible.
Current price is $16.50$1.99/fl oz
Price when purchased online
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4.6 out of 5 stars
stars369 ratings257 reviews
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Showing 1-3 of 257 reviews

Jan 18, 2012
SusieQues
5 out of 5 stars review

LOVEABLE, LIGHTENED, SALON-KISSED LOCKS!

[This review was collected as part of a promotion.] The first time I tried John Frieda's Lightening Shampoo and Conditioner with citrus and chamomile I fell in love with the heavenly scent. My hair was lighter after the first wash and every strand felt like I had been to the salon for a deep conditioning treatment.

Review from johnfrieda.com
Helpful?5LBMHUCQ0RUX48931582
Aug 12, 2025
WANDA
Top Reviewer
Item details
Size: 8.3
Color: Shampoo
Sold byAbit ProductsDelivered byWalmart
5 out of 5 stars review

Verified Purchase

Easy way to lighten your hair, make grey hair blonde, or, brighten your dull looking hair! I'm 72 and use it every wash! My old greying reddish color hair is an uplifting blondish color!! It took maybe 6 to 8 months to really change! My friends %26 family love it!! It wasn't all at once, very gradual on my reddish, greyish hair!!!

Helpful?5LBMHUCQ0RUX48931582
Oct 24, 2016
Karin
Walmart Associate
5 out of 5 stars review

Great Conditioner!

Love this product. My highlights were getting "brassy" and this helps lighten them up for the winter. Low cost alternative to getting a gloss at the salon. Also, it smells great and doesn't leave residue. I've been using it for years on and off in my shampoo rotation!

Helpful?5LBMHUCQ0RUX48931582

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