John Frieda Go Blonder Lightening Shampoo for Blonde Color-Treated Hair, Paraben Free, Phthalate Free, Silicone Free, Ammonia Free, Cruelty Free, Vegan Friendly Blonde Shampoo 8.3 oz Bottle

Hero image 0 of John Frieda Go Blonder Lightening Shampoo for Blonde Color-Treated Hair, Paraben Free, Phthalate Free, Silicone Free, Ammonia Free, Cruelty Free, Vegan Friendly Blonde Shampoo 8.3 oz Bottle, 0 of 12

Visit the John Frieda Store

John Frieda Go Blonder Lightening Shampoo for Blonde Color-Treated Hair, Paraben Free, Phthalate Free, Silicone Free, Ammonia Free, Cruelty Free, Vegan Friendly Blonde Shampoo 8.3 oz Bottle

Name: John Frieda Go Blonder Lightening Shampoo for Blonde Color-Treated Hair, Paraben Free, Phthalate Free, Silicone Free, Ammonia Free, Cruelty Free, Vegan Friendly Blonde Shampoo 8.3 oz Bottle
Brand: John Frieda
SKU: 48931582
Price: 16.5 USD
Availability: InStock
Rating: 4.6 (369 reviews)

4.6 stars out of 369 reviews

(4.6)|

369 ratings

John Frieda Go Blonder Lightening Shampoo for Blonde Color-Treated Hair, Paraben Free, Phthalate Free, Silicone Free, Ammonia Free, Cruelty Free, Vegan Friendly Blonde Shampoo 8.3 oz Bottle John Frieda Go Blonder Lightening Shampoo Blonde Color Treated Hair Paraben Free Phthalate Free Silicone Free Ammonia Free Cruelty Free Vegan Friendl John Frieda Sheer Blonde Go Blonder Lightening Conditioner 8 3 Fl Oz

Size:8.3

Actual Color:Shampoo

Key item features

GO BLONDER - Lighten and tone to maintain natural subtle tones and beautiful highlights
FROM THE BLONDE EXPERTS - This salon quality shampoo is paraben free, phthalate free, ammonia free and silicone free.
SAFE FOR COLOR-TREATED HAIR - John Frieda Go Blonder Shampoo is an ultimate blonde tone enhancer for color treated and natural hair, highlights and low lights.
CRUELTY FREE & VEGAN-FRIENDLY - This shampoo for blonde color-treated hair you can feel good about.
MADE WITH 50% RECYCLED MATERIAL - As part of the John Frieda Team’s commitment to making products that are ethically and sustainably responsible.

Specs

Ingredient preference
Ammonia-Free
Product line
Go Blonder
Scent
Citrus
Net content statement
8.3FL OZ
Active ingredients
salicylic acid
Shampoo & conditioner type
Daily Shampoos

Current price is $16.50$1.99/fl oz

Price when purchased online

Free 90-day returns

How do you want your item?

I want delivery savings with

Try 30 days of Free Shipping with Walmart+! Choose plan at checkout.

How do you want your item?

Columbus, 43215

Arrives by Tomorrow

Order within 4 hr 28 min

Sold by Ultimat

Fulfilled by Walmart

3.981818181818182 stars out of 5, based on 165 seller reviews(4.0)

Report an issue with this seller

Free 90-day returns

More seller options (1)

Starting from $18.64

Get free delivery, shipping and more*

*Restrictions apply

Try Walmart+ now

About this item

Product details

This shampoo for blonde hair is an expertly formulated blonde tone enhancer that gently lightens and boosts shine while cleansing. Infused with a citrus botanical blend, this formula nourishes and moisturizes to promote soft, smooth, healthy hair. Gently cleanse and lighten for bright, natural-looking blonde. This expertly formulated shampoo for blonde hair is the ultimate blonde tone enhancer, that gently lightens and boosts shine while cleansing. Infused with a citrus botanical blend this formula lightens and tones your hair while moisturizing and nourishing to promote soft, smooth, healthy hair when used with John Frieda's Go Blonder Conditioner. Use the John Frieda Go Blonder Shampoo and Conditioner and Go Blonder Lightening Spray for optimal, natural-looking lightening. Paraben Free, Phthalate Free, Silicone Free, Ammonia Free, Cruelty Free, Vegan Friendly hair lightening shampoo. John Frieda Go Blonder Shampoo enhances your blonde hair for bright, natural-looking blonde. The John Frieda Go Blonder Shampoo is safe for use on natural, color treated blonde, highlights and lowlights. Not recommended for white, platinum, or cooler blonde tones.

GO BLONDER - Lighten and tone to maintain natural subtle tones and beautiful highlights
FROM THE BLONDE EXPERTS - This salon quality shampoo is paraben free, phthalate free, ammonia free and silicone free.
SAFE FOR COLOR-TREATED HAIR - John Frieda Go Blonder Shampoo is an ultimate blonde tone enhancer for color treated and natural hair, highlights and low lights.
CRUELTY FREE & VEGAN-FRIENDLY - This shampoo for blonde color-treated hair you can feel good about.
MADE WITH 50% RECYCLED MATERIAL - As part of the John Frieda Team’s commitment to making products that are ethically and sustainably responsible.

info:

We aim to show you accurate product information. Manufacturers, suppliers and others provide what you see here, and we have not verified it.

Specifications

Ingredient preference

Ammonia-Free

Product line

Go Blonder

Scent

Citrus

Net content statement

8.3FL OZ

Indications

Skin Care Concern

Tone Correction, Color Protection

Directions

Instructions

Work gently through wet hair, lather, rinse well and follow with Sheer Blonde® Go Blonder Lightening Conditioner. Use daily to optimize lightening.

Warranty

Warranty information

Please be aware that the warranty terms on items offered for sale by third party Marketplace sellers may differ from those displayed in this section (if any). To confirm warranty terms on an item offered for sale by a third party Marketplace seller, please use the 'Contact seller' feature on the third party Marketplace seller's information page and request the item's warranty terms prior to purchase.

Warranty url

http://www.lol.com

Ingredients

Water, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Lactic Acid, Glycol Distearate, Cetyl Alcohol, Betaine, Fragrance, Cocamidopropyl Betaine, Cocamide MEA, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Sodium Hydroxide, Disodium EDTA, Glycine, Malic Acid, PPG-9, Succinic Acid, Stearoxypropyl Dimethylamine, Yellow 10, C14- 28 Isoalkyl Acid, Glycerin, Hydrolyzed Keratin, Crocus Sativus Flower Extract, Curcuma Longa (Turmeric) Root Extract, C14-28 Alkyl Acid, Sodium Chloride, Propylene Glycol, Stearyl Alcohol, Orange 4, Vitis Vinifera (Grape) Juice Extract, Ext. Violet 2, Chamomilla Recutita (Matricaria) Flower Extract, Citrus Limon (Lemon) Fruit Extract, Helianthus Annuus (Sunflower) Extract, Alcohol, PEG40 Hydrogenated Castor Oil, Vitis Vinifera (Grape) Seed Extract, Methylchloroisothiazolinone, Methylisothiazolinone.

Active Ingredients

salicylic acid

Warnings

State Chemical Disclosure

John Frieda

More items to consider

Based on what customers bought

Best seller SKIPPY Peanut Butter, Creamy, Plastic Jar 16.3 oz $2.98 18.3 ¢/oz
Best seller
Sponsored
current price $2.98
18.3 ¢/oz
SKIPPY Peanut Butter, Creamy, Plastic Jar 16.3 oz
4.6 out of 5 Stars. 7625 reviews
Save with
Pickup today
Delivery today
SNAP EBT eligible
John Frieda Sheer Blonde Highlight ACtivating Brightening Shampoo for Blonde Hair, 8.45 oz $11.75 Was $16.19 $1.38/fl oz
current price Now $11.75, Was $16.19
$1.38/fl oz
John Frieda Sheer Blonde Highlight ACtivating Brightening Shampoo for Blonde Hair, 8.45 oz
4.7 out of 5 Stars. 704 reviews
Save with
Shipping, arrives in 2 days
Sun In Hair Lightener Shine Enhancing Spray, Lemon, 4.7 oz (2 Pack) $7.66 $1.63/fl oz
current price $7.66
$1.63/fl oz
Sun In Hair Lightener Shine Enhancing Spray, Lemon, 4.7 oz (2 Pack)
4.6 out of 5 Stars. 165 reviews
Save with
Shipping, arrives tomorrow
John Frieda Sheer Blonde Highlight Activating Conditioner $10.45 $1.23/fl oz
current price $10.45
$1.23/fl oz
John Frieda Sheer Blonde Highlight Activating Conditioner
4.4 out of 5 Stars. 988 reviews
Save with
Shipping, arrives tomorrow
John Frieda Violet Crush Purple Shampoo for Brassy Blonde Hair, 8.3 fl oz $13.99 $1.69/fl oz
current price $13.99
$1.69/fl oz
John Frieda Violet Crush Purple Shampoo for Brassy Blonde Hair, 8.3 fl oz
4.5 out of 5 Stars. 5165 reviews
Shipping, arrives in 3+ days
L'Oreal Paris EverPure Sulfate Free Blonde Shampoo, Brightening, 8.5 fl oz $9.97 $1.17/fl oz
current price $9.97
$1.17/fl oz
L'Oreal Paris EverPure Sulfate Free Blonde Shampoo, Brightening, 8.5 fl oz
4.2 out of 5 Stars. 2448 reviews
Save with
Shipping, arrives today
Hask Blonde Care Purple Toning Shampoo, 12 fl oz. $14.19 $1.18/fl oz
current price $14.19
$1.18/fl oz
Hask Blonde Care Purple Toning Shampoo, 12 fl oz.
4.4 out of 5 Stars. 334 reviews
Shipping, arrives in 3+ days
100+ bought since yesterday Sun In Hair Lightener Shine Enhancing Spray, Lemon, Unisex, 4.7 oz $3.48 74.0 ¢/fl oz
100+ bought since yesterday
current price $3.48
74.0 ¢/fl oz
Sun In Hair Lightener Shine Enhancing Spray, Lemon, Unisex, 4.7 oz
4.6 out of 5 Stars. 829 reviews
Save with
Pickup today
Delivery today
Shipping, arrives today
John Frieda Vibrant Shine Conditioner Sulfate-Free Rosehip Oil, 8.45 Ounce $21.99 $2.60/fl oz
current price $21.99
$2.60/fl oz
John Frieda Vibrant Shine Conditioner Sulfate-Free Rosehip Oil, 8.45 Ounce
4.4 out of 5 Stars. 523 reviews
Save with
Shipping, arrives tomorrow
Sun In Hair Lightener, Tropical Breeze, 4.7 Ounce Spray $9.53
current price $9.53
Sun In Hair Lightener, Tropical Breeze, 4.7 Ounce Spray
4.6 out of 5 Stars. 63 reviews
Shipping, arrives in 3+ days
Best seller Clairol Nice'n Easy Permanent Hair Color Cream, 11 Ultra Light Blonde, Hair Dye, 1 Application $7.98
Best seller
current price $7.98
Clairol Nice'n Easy Permanent Hair Color Cream, 11 Ultra Light Blonde, Hair Dye, 1 Application
4.5 out of 5 Stars. 30987 reviews
Save with
Pickup today
Delivery today
500+ bought since yesterday Colgate Extra Clean Full Head Adult Manual Toothbrush, Medium $1.00
500+ bought since yesterday
current price $1.00
Colgate Extra Clean Full Head Adult Manual Toothbrush, Medium
4.6 out of 5 Stars. 4170 reviews
Save with
Pickup today
Delivery today
HASK Blonde Care Sulfate-Free Purple Toning 5-in-1 Leave-In Spray, 6 fl oz $15.68 $2.61/fl oz
current price $15.68
$2.61/fl oz
HASK Blonde Care Sulfate-Free Purple Toning 5-in-1 Leave-In Spray, 6 fl oz
4.4 out of 5 Stars. 35 reviews
Shipping, arrives in 3+ days
1000+ bought since yesterday Vaseline 100% Pure Petroleum Jelly Original Unscented Body Moisturizer for All Skin Dryness, 1.75 oz $2.50 $1.43/oz
1000+ bought since yesterday
current price $2.50
$1.43/oz
Vaseline 100% Pure Petroleum Jelly Original Unscented Body Moisturizer for All Skin Dryness, 1.75 oz
4.7 out of 5 Stars. 8081 reviews
Save with
Pickup today
Delivery today
Shipping, arrives today
Head & Shoulders Shampoo Classic Clean 12.5oz (Pack of 3) $21.99
Sponsored
current price $21.99
Head & Shoulders Shampoo Classic Clean 12.5oz (Pack of 3)
Save with
Shipping, arrives tomorrow
John Frieda Frizz Ease Moisture Barrier Firm Hold Hairspray 12 oz (Pack of 2) $22.99
Sponsored
current price $22.99
John Frieda Frizz Ease Moisture Barrier Firm Hold Hairspray 12 oz (Pack of 2)
4.6 out of 5 Stars. 28 reviews
Shipping, arrives in 3+ days
In 100+ people's carts Garnier SkinActive Micellar Cleansing Water All in 1 Waterproof Makeup Remover, Face Cleanser, 3.4 fl oz $3.82 Was $4.49 $1.12/fl oz
In 100+ people's carts
current price Now $3.82, Was $4.49
$1.12/fl oz
Garnier SkinActive Micellar Cleansing Water All in 1 Waterproof Makeup Remover, Face Cleanser, 3.4 fl oz
4.7 out of 5 Stars. 6346 reviews
Save with
Pickup today
Delivery today

Popular items in this category

Best selling items that customers love

Herbishh Purple Shampoo Bar for Blonde Hair with Biotin –Strengthen & Add Shine, For Grey Coverage, Color-treated & Highlighted Hair, Vegan & Sulfate-Free, 3.53 oz $10.99
Available in additional 6 options
Sponsored
current price $10.99
Options from $10.99 – $46.14
Herbishh Purple Shampoo Bar for Blonde Hair with Biotin –Strengthen & Add Shine, For Grey Coverage, Color-treated & Highlighted Hair, Vegan & Sulfate-Free, 3.53 oz
3 out of 5 Stars. 2 reviews
Save with
Shipping, arrives in 2 days
Luseta Color Brightening Color Correction Purple Shampoo for Blonde & Gray Hair - Sulfate Free Paraben Free Color Safe $17.61
Available in additional 2 options
Options
current price $17.61
Options from $17.61 – $31.00
Luseta Color Brightening Color Correction Purple Shampoo for Blonde & Gray Hair - Sulfate Free Paraben Free Color Safe
4.4 out of 5 Stars. 219 reviews
Shipping, arrives in 3+ days
Reduced price Intea Chamomile Shampoo - Premium Blonde Brightening Shampoo - Non-Ammonia, Easy Application for Natural or Dyed Hair - 8.5oz $15.12 Was $19.99
Reduced price
current price Now $15.12, Was $19.99
Intea Chamomile Shampoo - Premium Blonde Brightening Shampoo - Non-Ammonia, Easy Application for Natural or Dyed Hair - 8.5oz
3 out of 5 Stars. 1 reviews
Save with
Shipping, arrives in 2 days
Just Nutritive Enhancing Blonde Hair Shampoo, Safe for All Shades, Hydrates & Nourishes, 8oz $21.99
current price $21.99
Just Nutritive Enhancing Blonde Hair Shampoo, Safe for All Shades, Hydrates & Nourishes, 8oz
4.6 out of 5 Stars. 10 reviews
Shipping, arrives in 3+ days
John Frieda Sheer Blonde Highlight Shampoo Champ - 8.45 Oz $12.70
current price $12.70
John Frieda Sheer Blonde Highlight Shampoo Champ - 8.45 Oz
Shipping, arrives in 3+ days
John Frieda Sheer Blonde Highlight Activating Shampoo, 8.45 oz, Pack of 2 $26.15
current price $26.15
John Frieda Sheer Blonde Highlight Activating Shampoo, 8.45 oz, Pack of 2
5 out of 5 Stars. 3 reviews
Shipping, arrives in 3+ days
Just Nutritive Purple Hair Shampoo, Gray, White, Silver, Bleached Hair - Neutralizes Brassiness, Sulfate-Free, 8 oz $24.99
current price $24.99
Just Nutritive Purple Hair Shampoo, Gray, White, Silver, Bleached Hair - Neutralizes Brassiness, Sulfate-Free, 8 oz
4.6 out of 5 Stars. 21 reviews
Save with
Shipping, arrives in 2 days
John Frieda Violet Crush Purple Shampoo for Blondes, 10 fl oz $10.97 $1.10/fl oz
current price $10.97
$1.10/fl oz
John Frieda Violet Crush Purple Shampoo for Blondes, 10 fl oz
4.7 out of 5 Stars. 6 reviews
Save with
Shipping, arrives today
(2 pack) John Frieda Purple Shampoo, Violet Crush for Blondes, Womens Shampoo for Blonde Hair, 10 oz $21.94
Options
current price $21.94
(2 pack) John Frieda Purple Shampoo, Violet Crush for Blondes, Womens Shampoo for Blonde Hair, 10 oz
Save with
Pickup today
Delivery today
Shipping, arrives today
Nexxus Color Assure ProteinFusion Shampoo Silicone Free and Sulfate Free Shampoo For Color Treated Hair 13.5 oz, 2 Count $43.32 $21.66/ea
current price $43.32
$21.66/ea
Nexxus Color Assure ProteinFusion Shampoo Silicone Free and Sulfate Free Shampoo For Color Treated Hair 13.5 oz, 2 Count
3.3 out of 5 Stars. 9 reviews
Shipping, arrives in 3+ days
Bumble and Bumble Illuminated Blonde Shampoo 8.5 oz $31.55
current price $31.55
Bumble and Bumble Illuminated Blonde Shampoo 8.5 oz
4.9 out of 5 Stars. 8 reviews
Shipping, arrives in 3+ days
Soapbox Argan Oil Shampoo, Sulfate Free, Paraben Free, Silicone Free, Color Safe, Vegan, Frizz Control, 33.8 Fl Oz $19.99 Was $22.59
current price Now $19.99, Was $22.59
Soapbox Argan Oil Shampoo, Sulfate Free, Paraben Free, Silicone Free, Color Safe, Vegan, Frizz Control, 33.8 Fl Oz
4.5 out of 5 Stars. 100 reviews
Save with
Shipping, arrives in 2 days
Revlon Colorsilk Glowing Blonde Colorstay Moisturizing Shampoo 8.45 fl oz $7.97
current price $7.97
Revlon Colorsilk Glowing Blonde Colorstay Moisturizing Shampoo 8.45 fl oz
4.5 out of 5 Stars. 26 reviews
Save with
Shipping, arrives in 2 days
Clairol Shimmer Lights Blonde and Silver Shampoo , 31.5 oz Shampoo $21.99
current price $21.99
Clairol Shimmer Lights Blonde and Silver Shampoo , 31.5 oz Shampoo
4.3 out of 5 Stars. 7592 reviews
Save with
Shipping, arrives tomorrow
Soapbox Coconut Oil Shampoo, Sulfate Free, Paraben Free, Silicone Free, Color Safe, and Vegan Hair Shampoo (33.8 Ounces) $19.99 Was $22.59
current price Now $19.99, Was $22.59
Soapbox Coconut Oil Shampoo, Sulfate Free, Paraben Free, Silicone Free, Color Safe, and Vegan Hair Shampoo (33.8 Ounces)
4.5 out of 5 Stars. 2131 reviews
Save with
Shipping, arrives in 2 days
Lendan - Blue Shampoo - Blue Charge Shampoo - 300 ml - With Blue Pigments - Color Correcting - Neutralizes Yellow Tones - Deep Hair Hydration - Vegan $20.00
current price $20.00
Lendan - Blue Shampoo - Blue Charge Shampoo - 300 ml - With Blue Pigments - Color Correcting - Neutralizes Yellow Tones - Deep Hair Hydration - Vegan
Shipping, arrives in 3+ days
Bright Blonde Shampoo for Beautiful Color by Oribe for Unisex - 8.5 oz Shampoo $49.00
current price $49.00
Bright Blonde Shampoo for Beautiful Color by Oribe for Unisex - 8.5 oz Shampoo
Shipping, arrives in 3+ days

Customer ratings & reviews

4.6 out of 5 stars

stars369 ratings257 reviews

How item rating is calculated

Customer images

Filtered and sorted results would be available on the new 'Customer ratings & reviews' page.

Sort by |

Showing 1-3 of 257 reviews

Jan 18, 2012

SusieQues

5 out of 5 stars review

LOVEABLE, LIGHTENED, SALON-KISSED LOCKS!

[This review was collected as part of a promotion.] The first time I tried John Frieda's Lightening Shampoo and Conditioner with citrus and chamomile I fell in love with the heavenly scent. My hair was lighter after the first wash and every strand felt like I had been to the salon for a deep conditioning treatment.

Review from johnfrieda.com

Helpful?

Aug 12, 2025

WANDA

Top Reviewer

Item details

Size: 8.3

Color: Shampoo

Sold byAbit ProductsDelivered byWalmart

5 out of 5 stars review

Verified Purchase

Easy way to lighten your hair, make grey hair blonde, or, brighten your dull looking hair! I'm 72 and use it every wash! My old greying reddish color hair is an uplifting blondish color!! It took maybe 6 to 8 months to really change! My friends %26 family love it!! It wasn't all at once, very gradual on my reddish, greyish hair!!!

Helpful?

Oct 24, 2016

Karin

Walmart Associate

5 out of 5 stars review

Great Conditioner!

Love this product. My highlights were getting "brassy" and this helps lighten them up for the winter. Low cost alternative to getting a gloss at the salon. Also, it smells great and doesn't leave residue. I've been using it for years on and off in my shampoo rotation!

Helpful?

Rewards debit card.Earn 3% cash back, on up to $150spent each month.Terms apply.

Join OnePay Cash

Frequently bought together