

Sony Bravia XR 75-Inch Class X90L Full Array LED 4K HDR Google TV 2023 Model
Key item features
- Advanced Processing: The Cognitive Processor XR delivers wide dynamic contrast, detailed blacks, natural colors, and high peak brightness.
- Enhanced Contrast: Full Array LED backlight technology and XR Triluminos Pro provide high peak brightness and billions of accurate colors.
- Smart TV Features: Access all your favorite streaming apps with Google TV and use Google Assistant for voice commands. Supports Apple AirPlay.
- Gaming Excellence: HDMI 2.1 features like 4K/120, VRR, and ALLM, plus exclusive PS5 features for optimized gaming and streaming.
- Immersive Audio: Acoustic Multi-Audio and Dolby Atmos support deliver elevated sound that matches the picture.
- Upscaled Clarity: XR Clear Image and XR 4K Upscaling reduce noise and blur, enhancing HD and digital content to near-4K resolution.
- Flexible Design: Multi-position stand offers standard low-profile setting or raised to accommodate a soundbar, complementing your viewing environment.
- Eco-Friendly: Eco Dashboard allows easy adjustment of energy-efficiency settings individually or all at once.
Specs
- Screen size75 in
- Resolution3840 x 2160
- PlatformGoogle TV
- High dynamic range formatHDR10, HLG
- Refresh rate120 Hz
- Sound technologyDolby Atmos
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About this item
Product details
Vivid, bright, and crisp. See breathtakingly beautiful pictures full of realistic depth on the Full Array LED screen powered by Cognitive Processor XR of the Sony Bravia XR 75-Inch Class X90L Full Array LED 4K HDR Google TV.
Picture and Sound Precisely Aligned
Sound positioning tweeters, in addition to the TV speakers, elevates the sound so what you hear matches the picture you see.
The Entertainment You Love, With Help from Google
Google TV brings your favorite content from across your apps and subscriptions and organizes them just for you.
Game Time, Be Invincible
The BRAVIA XR TVs capture the awesome graphics and soundscapes of today’s games. Pair with PlayStation 5 for absolute immersion.
Beautifully Designed to Compliment Your Viewing Experience
Focus on the big picture with the minimalist design that fuses the screen and bezel into a single slate.
Designed with the Environment in Mind
Sony TVs are engineered to deliver a stunning design with the environment in mind.
Crisp and Bright, Enhanced Full Array LED
Lose yourself in pictures full of amazing contrast and real-life depth. A newly designed local dimming structure powered by Cognitive Processor XR brings scenes vividly to life.
Contrast Intensified, Depth Amplified
XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow. Peak brightness is higher than ever for sublime depth and detail.
Extended Color Volume, Now See Every Shade and Hue
Over a billion colors reproduced with the subtle differences seen in the real world. Powered by the Cognitive Processor XR, XR Triluminos Pro with a wide color spectrum delivers natural shades in every detail.
Less Noise, Less Blur, and More Clarity in Every Picture
XR Clear Image reduces noise by utilizing zone division and dynamic frame analysis and minimizes blur.
Everything Upscaled Close to 4K Quality
Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.
Intelligent Motion Processing for Smooth, Fast-Moving Action
XR OLED Motion combats blur by detecting and cross-analyzing key visual elements on successive frames. It creates and inserts extra frames between the originals for smoother, clearer action.
Synchronized Sound and Picture Harmony
Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR turns any sound immersive with a more precise sound position.
What You Hear Matches What You See
With Acoustic Multi-Audio, it feels as though the sound is coming from the right place in the scene, precisely matching visuals. Far more immersive than conventional TVs where sound comes from beneath the screen.
All Your Entertainment Upscaled to 4K
XR surround virtually creates surround sound using just the TV speakers for 3D audio without in-ceiling or up-firing speakers. The BRAVIA XR TVs are also compatible with Dolby Atmos.
Clear Voice, Precise Dialogue
Voice Zoom 2 detects voices, analyzes them, and improves their clarity. With enhanced filtering, ambient elements are suppressed, so you can hear even faint TV dialogue clearly.
BRAVIA and Sony Audio, the Dream Team
Take entertainment further by pairing your BRAVIA XR TV with Sony audio equipment. You will discover an unmatched audio-visual experience with outstanding
- Crisp and Bright, Enhanced Full Array LED: Lose yourself in pictures full of amazing contrast and real-life depth. A newly designed local dimming structure powered by Cognitive Processor XR brings scenes vividly to life
- Extended Color Volume, Now See Every Shade and Hue: Over a billion colors reproduced with the subtle differences seen in the real world. Powered by the Cognitive Processor XR, XR Triluminos Pro with a wide color spectrum delivers natural shades in every detail
- Clear Voice, Precise Dialogue: Voice Zoom 2 detects voices, analyzes them, and improves their clarity. With enhanced filtering, ambient elements are suppressed, so you can hear even faint TV dialogue clearly
- Connect with Your Alexa: Connect your Alexa-enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more
- Chromecast Built-In: Stream from your device. Easily cast movies, shows, photos, and more from your phone right to your TV
Specifications
Screen size
Resolution
Platform
High dynamic range format
Warranty
Warranty information
Warnings
Ingestion Hazard
State Chemical Disclosure
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Customer ratings & reviews
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Showing 1-3 of 363 reviews
Seller Verified Purchase
AMAZING TV
I honestly couldn't be happier with this TV! The Sony 75" BRAVIA XR X90L is absolutely stunning. The picture quality is crystal clear, colors pop, and everything just feels more alive—it's like watching movies in the theater but from my own couch. The size is perfect for really getting that big-screen experience, and it makes sports, games, and movies so much more exciting. The sound is surprisingly good too, and with Google TV built in, it's super easy to find and stream whatever I want without any hassle. Setup was smooth, and the design looks sleek and premium in my living room. Overall, this TV has totally upgraded my entertainment setup. I smile every time I turn it on—it's just that good. Highly recommend if you want something that feels like a real step up!
Hi Maskedherogodai, We're so glad to hear that your Sony BRAVIA TV has brought such a stunning upgrade to your home entertainment setup! Thank you for sharing your fantastic 5-star rating—the crystal-clear picture quality and vibrant colors of the XR X90L, paired with its immersive big-screen experience and convenient Google TV features, truly make movie nights and sports feel like a special event. The premium design and surprisingly good sound add that perfect finishing touch to your living room. Thank you for choosing Sony—wishing you a brilliant day! DiegoV, Sony North America Customer Support
Seller Verified Purchase
LESS THAN HAPPY WITH THE SET UP PROCESS`
I am extremely satisfied with the Sony Product line and have been a Sony customer for many years. I am very disappointed with the confusing very poor instructions for the "Setup Guide" that was provided. I worked in the mechanical design field for over 40 years and have been very proficient in reading and understanding instructions for assembly. This Setup Guide should be totally unacceptable to the Sony brand that I always knew. I even had trouble registering my TV on your website. Every step of my install has been a disappointment to say the least, I sorry to say, But the picture quality on my new TV is second to none.
Hi nlwoody, Thank you so much for your many years as a loyal Sony customer, and for sharing your detailed feedback about your recent experience with the XR-65X90CL. We’re truly glad to know that the picture quality of your new TV met your expectations, but we are equally sorry to hear that the Setup Guide and online registration process did not. We sincerely apologize for any frustration caused by unclear instructions or by difficulties with registering your product online. Your feedback is important to us, especially as someone experienced with technical documentation, and it highlights areas where we must do better to deliver the quality experience Sony stands for. We continuously review customer comments like yours and work closely with our technical and support teams to improve our guides and the online registration flow. If you still need assistance with setup or registration, please know our Support Team is available and can walk you through any steps needed. We can also document your specific feedback to our product and documentation teams for further review and improvement, so experiences like yours can be prevented in the future. Thank you again for your valuable insight and for giving us the opportunity to improve. We hope you continue to enjoy the outstanding picture quality of your new TV, and please let us know if there’s anything we can do to further assist you. Best regards, Gus, Sony North America Customer Support
Seller Verified Purchase
So far so good!
I bought the bravia xr75x90L. I got it mounted on the wall last night, so today is day one. So far I'm impressed with the picture, and the colors are amazing. I do have to say that for the money I paid I at least expect to get a remote that lights ups at night but, apparently the next module up has a nicer remote but I didn't buy the low end tv by any means.
Hi Bobby870, Thank you for your review of the Sony BRAVIA XR-75X90L. It's great to hear that the picture quality and color performance have impressed you on your first day with the TV. Regarding the remote, it's understandable to expect certain features like backlighting on a premium model. The X90L model doesn’t come with a backlit remote. It has a standard remote (RMF-TX810U) which features a simple, easy-to-use design that is effortless to clean. If backlighting on the remote is essential, the TX910U or TX920U remote can be purchased and paired with the TV. Despite this, it sounds like the TV itself is performing well, which is a positive note to start your experience with this model. Thanks for sharing your initial impressions and for choosing Sony! -Jess
