Schwarzkopf Keratin Hair Dye 7.7 Medium Auburn, Permanent Hair Color, 1 Use
Schwarzkopf Keratin Hair Dye 7.7 Medium Auburn, Permanent Hair Color, 1 Use
Hero image 0 of Schwarzkopf Keratin Hair Dye 7.7 Medium Auburn, Permanent Hair Color, 1 Use, 0 of 9
Top rated for color shadeBest seller
Visit the Schwarzkopf Store

Schwarzkopf Keratin Hair Dye 7.7 Medium Auburn, Permanent Hair Color, 1 Use

4.6 stars out of 6938 reviews
(4.6)|
6,938 ratings
Schwarzkopf Keratin Hair Dye 7.7 Medium Auburn, Permanent Hair Color, 1 UseSchwarzkopf Keratin Color Permanent Hair Color 7 7 Medium Auburn Professional Quality Permanent Hair Dye Up to 100 Gray Coverage 1 ApplicationSchwarzkopf Keratin Color Permanent Hair Color 4 6 Intense Cocoa 1 Application Salon Inspired Permanent Hair Dye 80 Less Breakage vs Untreated Hair 1Schwarzkopf Keratin Color Permanent Hair Color 6 0 Delicate Praline 1 Application Salon Inspired Permanent Hair Dye 80 Less Breakage vs Untreated HaiKeratin Color 6 64 Champagne BrownSchwarzkopf Keratin Color Color Moisture Permanent Hair Color Cream 4 2 Dark BrownSchwarzkopf Keratin Color Permanent Hair Color 3 0 Espresso 1 Application Professionally Inspired Permanent Hair Dye 80 Less Breakage vs Untreated HaSchwarzkopf Keratin Color Permanent Hair Color 1 8 Ruby Noir 1 Application Professionally Inspired Permanent Hair Dye 80 Less Breakage vs Untreated HSchwarzkopf Keratin Color Permanent Hair Color Cream 3 11 Deep Dark BlueSchwarzkopf Keratin Color Permanent Hair Color 5 88 Deep Red 1 Application Professionally Inspired Permanent Hair Dye 80 Less Breakage vs Untreated HKeratin Color 4 88 Rich BordeauxSchwarzkopf Keratin Color Permanent Hair Color 1 1 Midnight Black 1 Application Salon Inspired Permanent Hair Dye 80 Less Breakage vs Untreated HairSchwarzkopf Keratin Color Permanent Hair Color 1 0 Black Onyx 1 Application Salon Inspired Permanent Hair Dye 80 Less Breakage vs Untreated Hair 100Schwarzkopf Keratin Color Permanent Hair Color 4 0 Cappuccino 1 Application Professionally Inspired Permanent Hair Dye 80 Less Breakage vs UntreatedSchwarzkopf Keratin Color Permanent Hair Color Cream 1 9 Rich CaviarSchwarzkopf Keratin Color Permanent Hair Color 5 0 Medium Brown 1 Application Salon Inspired Permanent Hair Dye 80 Less Breakage vs Untreated Hair 10
Hair Color Shade:7.7 Medium Auburn
1.0 Black Onyx, $11.97
1.1 Midnight Black, $11.97
1.8 Ruby Noir, $11.97
1.9 Rich Caviar, $11.97
3.0 Espresso, $11.97
4.0 Cappuccino, $11.97
4.6 Intense Cocoa, $11.97
4.88 Rich Bordeaux, $11.97
5.0 Medium Brown, $11.97
5.88 Deep Red, $11.97
6.0 Delicate Praline, $11.97
6.64 Champagne Brown, $11.97
selected, 7.7 Medium Auburn, $11.97
Multipack Quantity:1

Key item features

  • Our Keratin-infused permanent hair dye nourishes with rich, radiant, long-lasting color & 100% gray hair coverage
  • Our 3-step Bond Enforcing System helps strengthen for softer hair, making it 5x more resistant to breakage*
  • Our Schwarzkopf hair color includes pre-color serum with vitamin B6 & collagen to prime for even color
  • Designed for all hair textures, protects texture while delivering even color that doesn’t compromise curls or confidence
  • Hair dye kit includes pre-color serum, developer, color cream, anti-brass purple conditioner, gloves & instructions
  • For hair longer than shoulder length, use two boxes for full, even, complete hair coloring results
  • *Against combing breakage on damaged hair vs. a non-conditioning shampoo
Current price is $11.97
Price when purchased online
  • Free 90-day returns
Subscribe, Your usuals, on your schedule, Save time and stay stocked!, $11.97
Your usuals, on your schedule
Save time and stay stocked!
One-time purchase $11.97

How do you want your item?

Try 30 days for just $1! Choose annual plan at checkout.
How do you want your item?
Columbus, 43215
Arrives by Tomorrow
.
Order within 13 hr 31 min
Sold and shipped by Walmart.com
Free 90-day returns
This item is gift eligible
walmart plus

Try Walmart+ for just $1 & get a year for $75

T&C apply.
Claim offer now

About this item

Product details

Specifications

Indications

Directions

Warranty

Ingredients

Customer ratings & reviews

4.6 out of 5 stars
stars6,938 ratings2,754 reviews
How item rating is calculated
  1. 5 stars81% (5,599)
  2. 4 stars9% (637)
  3. 3 stars3% (236)
  4. 2 stars2% (138)
  5. 1 star5% (328)

Reviews summary

Pros
  • : Process is smooth and straightforward.
  • : Provides complete coverage of gray hair.
  • : Produces deep, intense color with good gray coverage.
  • : Covers grays thoroughly and evenly.
  • : Has a relatively pleasant scent.
Generated by AI

Customer images

  • +700 images
Filtered and sorted results would be available on the new 'Customer ratings & reviews' page.
Sort by |

Showing 1-3 of 2,754 reviews

Feb 2, 2026
Lilsliverfish
Item details
Hair color shade: 1.9 Rich Caviar
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Quick, easy and great color!

I received the Schwarzkopf Keratin Color product at a discount in exchanged for my honest opinion. I have used and liked Schwarzkopf products in the past, so, I was excited to try this new color. I chose Rich Caviar as I have rather dark brown hair, which rarely takes and color visibly. First off, I love that the product contained everything I needed for coloring my hair: a serum to prevent dry ends, the mixing and applicator bottle already filled with developer, the color of course, a conditioner for after to ensure best results, and a pair of gloves. The instructions are clear and simple, the mixing and application as well! There was no mess, no running, and the few spots that got color on them like on my arms right below the gloves or where I accidentally touched my counter cleaned off right away and easily with a little soap. The only downside for me was the smell after the thirty minutes of coloring time. It has a pretty strong chemical smell that even lingers a little bit after the rinsing process and the application of the conditioner. But, overall, I am very happy! I love the result, my hair felt great already while rinsing and now, too, after drying, and it looks great, too!

Helpful?5RC97EKB964M5303748151
Feb 2, 2026
Devi
Item details
Hair color shade: 1.1 Midnight Black
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

great product

The Schwarzkopf is very good product. hair dye is amazing the way it left my hair feeling smooth and bright after applying it.The coverage is great and super easy to apply! Packing is good.high recommended this hair dye. I received this product at a discount in exchange for my honest opinion.  

Helpful?5RC97EKB964M5303748151
Feb 3, 2026
Zuan
Item details
Hair color shade: 1.1 Midnight Black
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

10/10

The Schwarzkopf Keratin Color in Midnight Black (1.1) delivers professional-quality results while prioritizing hair health. Its standout feature, the Bond Enforcing System, is claimed to make hair up to five times stronger than untreated hair. The user-friendly, non-drip formula makes application simple and mess-free—even for beginners. After using it, my hair felt smooth and nourished, without any dryness, and the scent was mild and pleasant. Overall, it's an excellent option for anyone seeking a deep, striking black shade without compromising hair integrity. It offers a cost-effective and reliable way to maintain vibrant black hair at home. I received this product at a discount in exchange for my honest opinion.

Helpful?5RC97EKB964M5303748151

Frequently bought together

Schwarzkopf Keratin Hair Dye 7.7 Medium Auburn, Permanent Hair Color, 1 Use $11.97

Schwarzkopf Keratin Hair Dye 7.7 Medium Auburn, Permanent Hair Color, 1 Use
current price $11.97

Schwarzkopf Keratin Hair Dye 7.7 Medium Auburn, Permanent Hair Color, 1 Use

4.6 out of 5 Stars. 6938 reviews

Best seller Pantene Hair Serum, Split Ends Hair Treatment, for Damaged Hair, Miracle Rescue, 3.2 oz $7.97 $2.49/fl oz

Best seller
Pantene Hair Serum, Split Ends Hair Treatment, for Damaged Hair, Miracle Rescue, 3.2 oz
current price $7.97
$2.49/fl oz

Pantene Hair Serum, Split Ends Hair Treatment, for Damaged Hair, Miracle Rescue, 3.2 oz

4.5 out of 5 Stars. 737 reviews

Keratin Perfect Color Shampoo, Sulfate Free Shampoo, 12 oz $13.25 $1.10/fl oz

Keratin Perfect Color Shampoo, Sulfate Free Shampoo, 12 oz
current price $13.25
$1.10/fl oz

Keratin Perfect Color Shampoo, Sulfate Free Shampoo, 12 oz

4.6 out of 5 Stars. 87 reviews

KERAGEN - Volumizing Conditioner for Fine Hair with Keratin and Collagen, Sulfate Free 10 Oz - Add Thickness, Hydrates and Enhances Hair Volume, with Panthenol, Vitamins, and Jojoba Oil $17.28

KERAGEN - Volumizing Conditioner for Fine Hair with Keratin and Collagen, Sulfate Free 10 Oz - Add Thickness, Hydrates and Enhances Hair Volume, with Panthenol, Vitamins, and Jojoba Oil
current price $17.28
+$6.99 shipping

KERAGEN - Volumizing Conditioner for Fine Hair with Keratin and Collagen, Sulfate Free 10 Oz - Add Thickness, Hydrates and Enhances Hair Volume, with Panthenol, Vitamins, and Jojoba Oil

5 out of 5 Stars. 2 reviews
Current price is $50.47
Items may be delivered on different dates