Schwarzkopf Igora Royal Ashy Cedar Permanent Color Creme - 5-21 Light Brown Ash Cendre

What it is: Schwarzkopf Professional's IGORA ROYAL ASHY CEDAR offers bold, neutralizing shades with a hint of coolness to create a divine brown tones. What it does: IGORA ROYAL ASHY CEDAR features a palette of cool brown shades, allowing stylists to create subtle, minimalist color shades for clients. The unique pigment mix works to counteract unwanted red/orange undertones, with strong neutralization during the lifting or highlighting process. Stylists can mix and match the coolness of ASHY CEDAR with the dusty EARTHY CLAY color line to create unique true-to-tuft color for clients. The IGORA ROYAL product range was developed alongside professional colorists to create true-to-swatch results, providing stylists with maximum creativity, bold color options and reliable coverage. Stylists can expect up to 100% white hair coverage with unparalleled color vibrancy and retention. The permanent color creme features lipid carriers that boost color pigment penetration and seal the hair's surface to maximize color retention and even out color distribution. What else you need to know: The Schwarzkopf Professional IGORA ROYAL ASHY CEDAR color line provides maximum color intensity and shine for beautiful cool-toned brunette shades.