Seventh Generation Concentrated Liquid Laundry Detergent Fragrance-Free, 40 fl oz

Just started using this on a regular basis, and I am duly impressed. 4 loads today, duvet, sheets, towels and they all came out better, they came out perfect! The cardboard packing is what caught my eye, but now I'm hooked on the contents too! No more softener.

I'm impressed that a laundry detergent, (and I don't like referring to it as DETERGENT) because this product from Seventh Generation is all natural and hypoallergenic and doesn't have harmful chemicles that can be released into the enviroment. And another great factore is how my husband sensitive skin didn't act up after washinv his clothes. Most of the time, when I've used other laundry detergents, his neck would break out around where his collars touch his neck and parts of his stomack and back. He didnt have these rashes after putting his shirts on or other clothing. Like his boxers. I've had to rinse his clothes twice in the past to make sure all the soap was rinsed out to avoid an allergic reaction. With the new Seventh Generation, Free & Clear 4X Concentrate and its made for sensitive skin, All Natural, AND fights stains, I didn't rinse twice. And my husbands clothes came out smelling fresh and the best part, he wasn't complaining about his neck itching. Not a peep. I was waiting for him to make a comment in either direction because I DIDN'Y TELL HIM ABOUT USING THIS PRODUCT. Call it phycosymatic, on his part but, I really wanted to see if he broke out or started itching his neck just because he knew, hus T Shirt had just been washed. He didn't itch or say anything so, I spoke up. I asked him if his neck itched. He said no, why? Thats when I told him that I just washed his shirts in Seventh Generation All Natural, Free & Clear laundry detergent. Theres that word again, I hate using. How can this be a detergent? As save as it is but effective to clean and refresh clothes and bedding, yet have zero chemicles? I'm not sure how they did it but, I'm a believer when my husband puts on his clean shirts and I don't have to hear him say, "did you rinse my shirts twice?" And, I feel good about the waste water, emptying out into the enviroment isn't harming the animals and plant life. Our rivers and streams. I feel great about being part of that community that is doing my part. I'm recommending anyone that has a family member or even the whole family, sensitive to hars detergents, to use Seventh Generation Free & Clear. Its all natural, free of dyes and has 4X the cleaning power. My laudry came out clean, smelling fresh and took out a few spots on my husbands T Shirt that he recently dropped some coffee on. It was a WHITE T SHIRT too! Thats amazing and powerful clean! This product is also dermatologist tested and MADE for sensitive skin.