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Sony K98XR50 BRAVIA 5 98" Mini LED 4K HDR TV (2025) Bundle with CPS Exclusive 26 Month Protection, Wall Mount, 2x HDMI Cables, Surge Adapter & Deco Gear Complete Home Theater Beginner's Guidebook $4,998.00
$4,99800current price $4,998.00Sony K98XR50 BRAVIA 5 98" Mini LED 4K HDR TV (2025) Bundle with CPS Exclusive 26 Month Protection, Wall Mount, 2x HDMI Cables, Surge Adapter & Deco Gear Complete Home Theater Beginner's Guidebook
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324.8 out of 5 Stars. 32 reviews


Sony 77” Class BRAVIA XR A80L 4K HDR OLED TV Smart Google TV XR77A80L- 2023 Model
Key item features
- Advanced Processing: The Cognitive Processor XR delivers wide dynamic contrast, detailed blacks, natural colors, and high peak brightness.
- OLED Excellence: Experience pure black, lifelike brightness, and billions of accurate colors with XR OLED Contrast Pro and XR Triluminos Pro.
- Smart TV Features: Access all your favorite streaming apps with Google TV and use voice commands with Google Assistant. Supports Apple AirPlay.
- Gaming Optimization: HDMI 2.1 features like 4K/120, VRR, and ALLM, plus exclusive PS5 features for optimized picture quality.
- Immersive Audio: Acoustic Surface Audio+ and Dolby Atmos provide true immersive sound from the entire screen, matching the on-screen action.
- Enhanced Entertainment: Enjoy cinematic content with Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode support.
- Eco-Friendly: The Eco Dashboard allows easy adjustment of energy-efficiency settings for a more sustainable viewing experience.
Specs
- Screen size77 in
- Resolution4K UHD
- DisplayOLED
- Refresh rate120 Hz
- BrandSony
- Television typeOLED TVs
Reviews summary
- : Displays vibrant colors with excellent detail.
- : Display features vivid and lifelike colors with excellent clarity.
- : Provides uncompromised innovation in home entertainment setup.
- : Setup is typically completed in around 10 minutes.
- : Features a visually appealing look.
- : Lacks advanced features and functionality.
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About this item
Product details
- Intelligent and powerful TV processing — The Cognitive Processor XR™ delivers a picture with wide dynamic contrast, detailed blacks, natural colors, and high peak brightness, replicating how we see the real world.
- OLED contrast and color – Pure black, lifelike brightness, and billions of accurate colors enhanced by XR OLED Contrast Pro™ and XR Triluminos Pro™.
- Premium smart TV – Get access to all your favorite streaming apps in one place with Google TV™, and simply use your voice to search and ask questions with Google Assistant™. Supports Apple AirPlay.
- Movies on us with BRAVIA CORE™ – Enjoy streaming high-quality 4K UHD movies included with the BRAVIA CORE™ app, exclusively on select Sony TVs.
- All your game settings in one place – Game Menu puts all your gaming picture settings and exclusive assist features in a single easy-to-manage interface.
- HDMI 2.1 gaming – Get the advantage in high-performance gaming with HDMI 2.1 features like 4K/120, VRR, and ALLM.
- Perfect for PlayStation® 5 – Take your gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized picture quality while gaming and streaming on your PS5® console.
- Enhanced entertainment – Enjoy engaging and immersive cinematic content the way the creators intended, with support for Dolby Vision®, IMAX® Enhanced, Netflix Adaptive Calibrated Mode, and more.
- The screen is the speaker – With Acoustic Surface Audio+™ and support for Dolby Atmos®, hear true immersive audio with actuators that vibrate to produce sound from the entire screen perfectly matching the action.
- Pairs perfectly with Sony soundbars – Acoustic Center Sync synchronizes the TV speakers with select Sony soundbars to reinforce the center speaker channel for clearer, fuller dialogue and more immersive sound.
- More clarity, less noise – Bring back lost texture and detail, with reduced noise and blur, and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image and XR 4K Upscaling.
- Intelligent motion handling – See blur-free picture quality in fast-moving sports and action-packed movies powered by XR OLED Motion.
- Multi-position stand – Beautifully designed to complement your viewing environment with three variations of flexibility – standard low-profile setting for immersive viewing, narrow furniture setting, or raised to accommodate a soundbar.
- Compatible with optional BRAVIA CAM – With Ambient Optimization Pro, the picture and sound automatically adjust according to your room environment and seating location. Additionally, you can video chat with family and friends using your big screen.
- All your Eco settings in one place – With the convenient Eco Dashboard, it’s easy to change your energy-efficiency settings individually or all in one go.
Specifications
Screen size
Resolution
Display
Refresh rate
Warranty
Warranty information
Warnings
Ingestion Hazard
State Chemical Disclosure
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Customer ratings & reviews
Reviews summary
- : Displays vibrant colors with excellent detail.
- : Display features vivid and lifelike colors with excellent clarity.
- : Provides uncompromised innovation in home entertainment setup.
- : Setup is typically completed in around 10 minutes.
- : Features a visually appealing look.
- : Lacks advanced features and functionality.
Customer images






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Showing 1-3 of 698 reviews
Seller Verified Purchase
Incredible Performance
I've had this TV for about a year now and I love using it every day. It performs amazingly with my PS5. It enhances all media I stream from this devise.
Hi Mprichard66, Thank you so much for the 5-star review! We're immensely pleased to hear that after a year, you are still loving and using your Sony - BRAVIA A80L every day! It's especially rewarding to know that the TV is performing amazingly and enhancing all the media you stream from your PS5. Enjoy the countless hours of immersive, high-quality gaming and entertainment! Thank you for choosing Sony. Regards, Dominick
Great TV
Won this tv as a raffle prize with a JBL Soundbar. Easy to set up and fits the room nicely. Great combo with superb picture and fabulous sound for sports, movies and docos.
Stunning!
[This review was collected as part of a promotion.] The 83" A80L is absolutely amazing! Picture/motion quality is next level! The sound on the tv is very impressive too with no need to rush and get a soundbar. This tv makes watching any movie, show or sports even more exciting. Everything looks so smooth and clear. Setting the tv up was a breeze too. Everything connected straight away for me through my google nest set up. I've had this tv for about 3 weeks and can't recommend this enough.
