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Professional Practice Development: Meeting the Competitive Challenge, (Hardcover)
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About this item
- Professional Practice Development: Meeting the Competitive Challenge, (Hardcover)
- Author: Praeger
- ISBN: 9780275931025
- Format: Hardcover
- Publication Date: 1989-05-11
- Page Count: 273
At a glance
- Book format
- Hardcover
- Fiction/nonfiction
- Non-Fiction
- Genre
- Business & Investing
- Original publication date
- 1989-05-11
- Pages
- 273
- Edition
- 1
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Many professionals today, in a wide variety of fields, find themselves in need of the knowledge and skills that will permit them to build and maintain a successful practice. The current economic climate, changes in the rules of competitive advertising and client relations, and an overabundance of professionals have led to the need for improved skills in practice development. Professional Practice Development gives both practitioners and newcomers the practical information they need to compete for new clients and retain existing ones. With particular focus on traditional and non-traditional channels of communication, this step-by-step guide shows how to develop and implement strategies that lead to a flourishing practice.
Brody begins his study with a discussion of the unique situation professionals find themselves in today. Next, the book discusses planning, the importance of information, and the role of decision-making in building a practice. Further chapters explore the many kinds of communication that make a successful practice. The study addresses office environments, client communication, marketing strategies, envronmental assessment, and professional networking, and concludes with an overview on managing the entire process.- Professional Practice Development: Meeting the Competitive Challenge, (Hardcover)
- Author: Praeger
- ISBN: 9780275931025
- Format: Hardcover
- Publication Date: 1989-05-11
- Page Count: 273
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Specifications
Language
English
Publisher
Bloomsbury Academic
Book Format
Hardcover
Number of Pages
273
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