Sony 43” Class BRAVIA 3 LED 4K HDR Smart Google TV K-43S30, 2024 Model

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Sony 43” Class BRAVIA 3 LED 4K HDR Smart Google TV K-43S30, 2024 Model
Sony 43” Class BRAVIA 3 LED 4K HDR Smart Google TV K-43S30, 2024 Model
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Sony 43” Class BRAVIA 3 LED 4K HDR Smart Google TV K-43S30, 2024 Model

4 stars out of 116 reviews
(4.0)|
116 ratings

Key item features

  • Intelligent Processing: 4K HDR Processor X1 enhances every scene in real-time, boosting color, contrast, and clarity.
  • Vivid Colors: Triluminos Pro displays over a billion accurate colors for lifelike picture quality.
  • All-in-One Streaming: Access all your favorite streaming apps in one place with Google TV and Google Assistant.
  • Effortless Streaming: Stream easily with support for AirPlay 2 and Chromecast built-in.
  • Immersive Experience: Enjoy a cinematic viewing experience with 4K HDR, Dolby Vision, and Dolby Atmos support.
  • Enhanced Gaming: Exclusive PS5 features like Auto HDR Tone Mapping and Auto Genre Picture Mode optimize picture quality for gaming.
  • Clear Sound: X-Balanced Speaker and Dolby Atmos provide clear, natural sound for all your content.
  • Eco-Friendly: Eco Dashboard keeps all your energy efficiency settings in one place for easy management.
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Current price is $498.00
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Customer ratings & reviews

4 out of 5 stars
stars116 ratings93 reviews
How item rating is calculated
  1. 5 stars59% (69)
  2. 4 stars8% (9)
  3. 3 stars15% (17)
  4. 2 stars6% (7)
  5. 1 star12% (14)

Reviews summary

Pros
  • : Features sharp and vibrant color representation.
  • : Offers great quality at a lower cost.
  • : Setup process requires minimal assistance.
  • : Provides crystal clear images with great color.
Neutral
  • : Can be clear, but may produce echo or poor quality.
Cons
  • : Difficult to navigate and understand.
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Showing 1-3 of 93 reviews

Jul 3, 2025
Aros7
5 out of 5 stars review

Seller Verified Purchase

Best all-around TV

When it comes to affordable TVs, Sony wins hands down. Their long track record of reliability gives me confidence this TV will last for years. I wouldn't trust most budget brands—quality is often hit or miss, and usually a miss. Sony's entry-level TVs feel polished, well-built, and absolutely worth every penny. Highly recommended.

Review from sony.com
Helpful?7C252Z66XAIO5558569811
reply from Sony North America Customer Support

Hi Aros7, thank you so much for your thoughtful and enthusiastic review! We are immensely pleased to hear that you're enjoying your Sony - K43S30 and that its quality and reliability have earned your trust. It means a lot to us that you recognize the care we put into all of our models, we believe great performance and build quality shouldn't be exclusive to high-end TVs. We truly appreciate your recommendation and thank you for being part of the Sony family! Regards, Dominick

Sep 10, 2025
Kenneth
5 out of 5 stars review

Verified Purchase

Best buy for your buck

I purchased another brand of tv so I could watch a Saturday game on my new tv. The tv arrived and when I opened it up, I found it was an open box not a new tv and most of the components were missing. I immediately ordered this Sony as I've owned several in the past. Set up was extremely easy. Didn't have to fiddle with picture, contrast, hue, etc...It looked great right from the factory. The only downside is that the sound could be better. I have some blutooth computer speakers hooked up to it at the moment and it sounds great. Price was reasonable and you can't beat it for watching sports.

Helpful?7C252Z66XAIO5558569811
reply from SonyListens

Hello Kenneth,Thank you for choosing Sony!We're delighted to hear that your new Sony K-43S30 TV was easy to set up, looked great straight out of the box without any picture adjustments, and is a fantastic choice for watching sports. We're also glad your Bluetooth speakers are giving you the sound you prefer, and that you found the price reasonable. We truly appreciate your continued trust in Sony and are glad this experience has been smooth and enjoyable.Best regards, -Fred

Nov 30, 2025
Ali Akram
5 out of 5 stars review

Seller Verified Purchase

Exceeds my Expectations!

I have been always royal to Sony. I bought this TV when it was time to replace our 18 year old Sony TV. This TV exceeds my expectation in all features and I would highly recommend it. The fact that built-in speakers sound like a home theatre makes the experience even better! I am highly satisfied with this purchase!

Review from sony.com
Helpful?7C252Z66XAIO5558569811
reply from Sony North America Customer Support

Thank you for the fantastic Review, Ali Akram! We are absolutely delighted to hear about your experience with your new K-55S30 television! Your loyalty to Sony, spanning all the way back to your 18-year-old TV, means the world to us. It is incredibly rewarding to know that this new TV not only met but exceeded your expectations in all features. We especially appreciate you highlighting the exceptional sound quality. We design our TVs to deliver a full sensory experience, and we are thrilled that the built-in speakers provide an immersive, home theater-like sound that makes your viewing even better. Thank you again for your continued trust in Sony, for your strong recommendation, and for sharing your high satisfaction! Best regards, Gus, Sony North America Customer Support