Sony 43” Class BRAVIA 3 LED 4K HDR Smart Google TV K-43S30, 2024 Model
Sony 43” Class BRAVIA 3 LED 4K HDR Smart Google TV K-43S30, 2024 Model
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Sony 43” Class BRAVIA 3 LED 4K HDR Smart Google TV K-43S30, 2024 Model

4 stars out of 118 reviews
(4.0)|
118 ratings

Key item features

  • Intelligent Processing: 4K HDR Processor X1 enhances every scene in real-time, boosting color, contrast, and clarity.
  • Vivid Colors: Triluminos Pro displays over a billion accurate colors for lifelike picture quality.
  • All-in-One Streaming: Access all your favorite streaming apps in one place with Google TV and Google Assistant.
  • Effortless Streaming: Stream easily with support for AirPlay 2 and Chromecast built-in.
  • Immersive Experience: Enjoy a cinematic viewing experience with 4K HDR, Dolby Vision, and Dolby Atmos support.
  • Enhanced Gaming: Exclusive PS5 features like Auto HDR Tone Mapping and Auto Genre Picture Mode optimize picture quality for gaming.
  • Clear Sound: X-Balanced Speaker and Dolby Atmos provide clear, natural sound for all your content.
  • Eco-Friendly: Eco Dashboard keeps all your energy efficiency settings in one place for easy management.
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Current price is $498.00
Price when purchased online
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  • Free 30-day returns
$498.00
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Comparison Chart:
Screen Size43 inSony 43” Class BRAVIA 3 LED 4K HDR Smart Google TV K-43S30, 2024 Model43 inSamsung 43” Class Crystal UHD U8000FB 4K Smart TV 2025 - UN43U8000FBXZA43 inSony 43” class BRAVIA 2 II LED 4K HDR Smart Google TV K-43S20, 2025 Model50 inSony 50” Class BRAVIA 3 LED 4K HDR Smart Google TV K-50S30, 2024 Model50 inSony 50” class BRAVIA 2 II LED 4K HDR Smart Google TV K-50S20, 2025 Model65"VIZIO 65” Class 4K UHD LED HDR Limited Edition Smart TV (NEW) V4K65X-0875 inSamsung 75" Class Crystal UHD U7900F 4K Smart TV 2025 - UN75U7900FFXZA65 inSony 65” class BRAVIA 2 II LED 4K HDR Smart Google TV K-65S20, 2025 Model32"Sony 32” Class W830K 720p HD LED HDR TV with Google TV and Google Assistant-2022 Model32 inLG 32" Class HD LR60 Smart TV
Resolution4K UHDSony 43” Class BRAVIA 3 LED 4K HDR Smart Google TV K-43S30, 2024 Model4K UHD (2160p)Samsung 43” Class Crystal UHD U8000FB 4K Smart TV 2025 - UN43U8000FBXZA4K UHDSony 43” class BRAVIA 2 II LED 4K HDR Smart Google TV K-43S20, 2025 Model4K UHDSony 50” Class BRAVIA 3 LED 4K HDR Smart Google TV K-50S30, 2024 Model4K UHDSony 50” class BRAVIA 2 II LED 4K HDR Smart Google TV K-50S20, 2025 Model4K UHDVIZIO 65” Class 4K UHD LED HDR Limited Edition Smart TV (NEW) V4K65X-084K UHD 2160pSamsung 75" Class Crystal UHD U7900F 4K Smart TV 2025 - UN75U7900FFXZA4K UHDSony 65” class BRAVIA 2 II LED 4K HDR Smart Google TV K-65S20, 2025 Model720p HDSony 32” Class W830K 720p HD LED HDR TV with Google TV and Google Assistant-2022 Model720pLG 32" Class HD LR60 Smart TV
Display TechnologyLCDSony 43” Class BRAVIA 3 LED 4K HDR Smart Google TV K-43S30, 2024 ModelLEDSamsung 43” Class Crystal UHD U8000FB 4K Smart TV 2025 - UN43U8000FBXZALEDSony 43” class BRAVIA 2 II LED 4K HDR Smart Google TV K-43S20, 2025 ModelLCDSony 50” Class BRAVIA 3 LED 4K HDR Smart Google TV K-50S30, 2024 ModelLEDSony 50” class BRAVIA 2 II LED 4K HDR Smart Google TV K-50S20, 2025 ModelLEDVIZIO 65” Class 4K UHD LED HDR Limited Edition Smart TV (NEW) V4K65X-08LEDSamsung 75" Class Crystal UHD U7900F 4K Smart TV 2025 - UN75U7900FFXZALEDSony 65” class BRAVIA 2 II LED 4K HDR Smart Google TV K-65S20, 2025 ModelLEDSony 32” Class W830K 720p HD LED HDR TV with Google TV and Google Assistant-2022 ModelLEDLG 32" Class HD LR60 Smart TV
Refresh Rate60 HzSony 43” Class BRAVIA 3 LED 4K HDR Smart Google TV K-43S30, 2024 Model60 HzSamsung 43” Class Crystal UHD U8000FB 4K Smart TV 2025 - UN43U8000FBXZA60 HzSony 43” class BRAVIA 2 II LED 4K HDR Smart Google TV K-43S20, 2025 Model60 HzSony 50” Class BRAVIA 3 LED 4K HDR Smart Google TV K-50S30, 2024 Model60 HzSony 50” class BRAVIA 2 II LED 4K HDR Smart Google TV K-50S20, 2025 Model60 HzVIZIO 65” Class 4K UHD LED HDR Limited Edition Smart TV (NEW) V4K65X-0860 HzSamsung 75" Class Crystal UHD U7900F 4K Smart TV 2025 - UN75U7900FFXZA60 HzSony 65” class BRAVIA 2 II LED 4K HDR Smart Google TV K-65S20, 2025 Model60 HzSony 32” Class W830K 720p HD LED HDR TV with Google TV and Google Assistant-2022 Model60 HzLG 32" Class HD LR60 Smart TV
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Items may be delivered on different dates

Customer ratings & reviews

4 out of 5 stars
stars118 ratings95 reviews
How item rating is calculated
  1. 5 stars60% (71)
  2. 4 stars8% (9)
  3. 3 stars14% (17)
  4. 2 stars6% (7)
  5. 1 star12% (14)

Reviews summary

Pros
  • : Features sharp and vibrant color representation.
  • : Offers great quality at a lower cost.
  • : Setup process requires minimal assistance.
  • : Provides crystal clear images with great color.
Neutral
  • : Can be clear, but may produce echo or poor quality.
Cons
  • : Difficult to navigate and understand.
Generated by AI

Customer images

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Showing 1-3 of 95 reviews

Feb 3, 2026
Yolande
Top Reviewer
Sold and shipped byDatavision Computer Video
5 out of 5 stars review

Verified Purchase

New way of watching TV on Google TV

The picture and images of every channel is so vivid and surreal. It is so beautiful and clear and amazingly graphic. The scene in every show or movie is so awesome that it makes you feel like you can actually feel or touch it as if you were there. Unbelievably stunning sharpness and color contrast!

Helpful?7C252Z66XAIO5558569811
reply from SonyListens

Hi Yolande, We could not be more pleased to hear how much you are enjoying the immersive visuals of your new BRAVIA 3! It is wonderful to know that the picture quality is transporting you right into the heart of the action.Our goal is to create an experience where the line between the screen and reality disappears. Hearing that the stunning sharpness and color contrast make you feel like you can reach out and touch the scene is the ultimate compliment to our processing technology. Whether you are watching a fast-paced movie or your favorite broadcast channel, we are glad the vivid and surreal imagery is providing that "amazingly graphic" detail you love.We really appreciate you being part of the Sony family and making us the centerpiece of your home entertainment.Regards, Dominick

Sep 10, 2025
Kenneth
5 out of 5 stars review

Verified Purchase

Best buy for your buck

I purchased another brand of tv so I could watch a Saturday game on my new tv. The tv arrived and when I opened it up, I found it was an open box not a new tv and most of the components were missing. I immediately ordered this Sony as I've owned several in the past. Set up was extremely easy. Didn't have to fiddle with picture, contrast, hue, etc...It looked great right from the factory. The only downside is that the sound could be better. I have some blutooth computer speakers hooked up to it at the moment and it sounds great. Price was reasonable and you can't beat it for watching sports.

Helpful?7C252Z66XAIO5558569811
reply from SonyListens

Hello Kenneth,Thank you for choosing Sony!We're delighted to hear that your new Sony K-43S30 TV was easy to set up, looked great straight out of the box without any picture adjustments, and is a fantastic choice for watching sports. We're also glad your Bluetooth speakers are giving you the sound you prefer, and that you found the price reasonable. We truly appreciate your continued trust in Sony and are glad this experience has been smooth and enjoyable.Best regards, -Fred

Jul 3, 2025
Aros7
5 out of 5 stars review

Seller Verified Purchase

Best all-around TV

When it comes to affordable TVs, Sony wins hands down. Their long track record of reliability gives me confidence this TV will last for years. I wouldn't trust most budget brands—quality is often hit or miss, and usually a miss. Sony's entry-level TVs feel polished, well-built, and absolutely worth every penny. Highly recommended.

Review from sony.com
Helpful?7C252Z66XAIO5558569811
reply from Sony North America Customer Support

Hi Aros7, thank you so much for your thoughtful and enthusiastic review! We are immensely pleased to hear that you're enjoying your Sony - K43S30 and that its quality and reliability have earned your trust. It means a lot to us that you recognize the care we put into all of our models, we believe great performance and build quality shouldn't be exclusive to high-end TVs. We truly appreciate your recommendation and thank you for being part of the Sony family! Regards, Dominick