Sony Bravia XR XR-75X90J - 75" Diagonal Class (74.5" viewable) LED-backlit LCD TV - Smart TV - Google TV - 4K UHD (2160p) 3840 x 2160 - HDR - Direct LED - black

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Sony Bravia XR XR-75X90J - 75" Diagonal Class (74.5" viewable) LED-backlit LCD TV - Smart TV - Google TV - 4K UHD (2160p) 3840 x 2160 - HDR - Direct LED - black
Sony Bravia XR XR-75X90J - 75" Diagonal Class (74.5" viewable) LED-backlit LCD TV - Smart TV - Google TV - 4K UHD (2160p) 3840 x 2160 - HDR - Direct LED - black
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Sony Bravia XR XR-75X90J - 75" Diagonal Class (74.5" viewable) LED-backlit LCD TV - Smart TV - Google TV - 4K UHD (2160p) 3840 x 2160 - HDR - Direct LED - black

4.5 stars out of 450 reviews
(4.5)|
450 ratings

Key item features

Key Features and Benefits:

  • Cognitive intelligence TV
    The BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a better experience that immerses you completely in the scene.
  • Precise 4K pictures, as perceived by the human eye
    Enjoy pictures that feel deep, natural and real. The revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with the Full Array LED panel, this technology creates ultra-realistic pictures full of lifelike contrast.
  • Turn any sound into a truly immersive experience
    Advanced speaker technology with Sony's Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately, whatever you're watching. Enjoy your entertainment in a better way with sound and pictures in perfect harmony.
  • A wide palette of naturally beautiful colors
    See colors that are natural and beautiful to the human eye. The Cognitive Processor XR enables Sony's unique display to access a wider palette and reproduce each color with the subtle differences seen in the real world. With extended hue and saturation, vivid shades, and realistic texture can be seen in the flowers. Even pale colors look realistic.
  • Real life depth with deep blacks and intense brightness
    Feel breathtaking contrast, just as in real life. The Cognitive Processor XR cross-analyzes data, enhancing pictures in the same way that the human eye focuses for real life color and depth. With XR Contrast Booster, bright areas are brighter and dark areas darker - no more details overwhelmed by shadow or lost in blown-out highlights
  • Recreating lost texture, the intelligent way
    Whatever the content or source, you'll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Sony's Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real-world picture quality.
  • Intelligent motion processing for fast-moving, blur-free scenes
    Watching sports and fast-moving movies just got a whole lot better. Sony's Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stay smooth, bright, and clear.
  • Sound from the screen, perfectly matching action
    For an audio experience that matches how people sense the world, XR Sound Position brings you the reality of sound behind the picture. With sound-positioning tweeters on this BRAVIA XR Full Array LED TV, sound matches precisely with what's on the screen for a truly immersive experience.
  • All your entertainment upscaled to 3D surround sound
    With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.
  • Voice Zoom 2 enhances voices for clearer dialog
    Hear TV dialog more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.
  • Beautifully designed for an immersive viewing experience
    Sony's minimalist one slate design embraces the screen in a single pane of glass that's naturally elegant and keeps you focused on the picture. This is a TV that looks and sounds beautiful, whether on a stand or mounted on a wall.
  • Supreme pictures and sound, whatever the environment
    Sit back and enjoy an enthralling viewing experience. Sony's unique ambient optimization technology with light sensor automatically adjusts picture and sound to your environment.
  • Enjoy studio quality entertainment, as the creator intended
    With a range of technologies that preserve the creator's intent including Netflix Calibrated mode, IMAX Enhanced and Dolby Vision, this TV reproduces all the drama and excitement of the director's imagination.

What's Included:

  • Table Top Stand
  • Voice Remote Control
  • Batteries
  • AC Power Cord
  • Operating Instructions
  • Quick Setup Guide
Current price is $1,898.00
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4.5 out of 5 stars
stars450 ratings449 reviews
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  1. 5 stars73% (328)
  2. 4 stars16% (71)
  3. 3 stars4% (20)
  4. 2 stars3% (14)
  5. 1 star4% (17)

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Showing 1-3 of 449 reviews

Jun 3, 2025
Destroyer_Rick
5 out of 5 stars review

Seller Verified Purchase

Real-World Review: Sony Bravia XR X90J

Real-World Review: Sony Bravia XR X90J + PlayStation 5 By Rick Contreras | Gamer Dad | Musician | Long-Term User When I bought the Sony Bravia X90J and paired it with my PlayStation 5, I didn't just want a good picture—I wanted a true next-gen experience. I wanted something that felt like the future. At first, it wasn't quite that. It was solid, sure—but not game-changing. Over the last couple of years though, with updates and firmware rollouts, the experience has matured into something seriously impressive. ⸻ The Sony Bravia X90J – Starts Good, Grows Great Out of the box, the X90J gave me what I expected from a Sony mid-tier flagship: a clean, sharp 4K picture, solid HDR, and that rich Sony color palette. The blacks weren't OLED-level, but with full-array local dimming, the contrast still popped, especially in dark game scenes or cinematic sequences. Where it really started to shine was after a few software updates. Sony added better motion handling, improved the VRR (Variable Refresh Rate) support, and tightened the latency. Suddenly, this wasn't just a “good” TV—it became a legit gaming display. For PS5 titles like Spider-Man: Miles Morales, Ratchet & Clank: Rift Apart, or Horizon Forbidden West, the visuals feel immersive, fluid, and deep. The Google TV interface has gotten more stable too. It was a little clunky at launch, but now it's fast, intuitive, and packed with content. You can tell Sony put effort into long-term support. Standouts: • Excellent 4K HDR with Dolby Vision • HDMI 2.1 with 4K 120Hz, VRR, ALLM • Smart features that actually feel useful • Color accuracy and contrast above average for the price • Built for PS5 (it even auto-calibrates settings) Minor Downsides: • Limited viewing angles (this is a VA panel) • Only two HDMI 2.1 ports • Internal speakers are serviceable but lack real punch—definitely add a soundbar ⸻ The PlayStation 5 – Finally Growing Into Itself When I got the PS5, it was fast, quiet, and futuristic—but a little light on content. Now, a few years in, it's grown into its power. With massive titles and updated system software, it feels like a full platform. Games load lightning fast thanks to the SSD, and the DualSense controller is still one of the most immersive features ever added to a console. The adaptive triggers and haptic feedback turn average games into visceral experiences. And when paired with the Bravia X90J? It's like they're speaking the same language. The “Perfect for PS5” branding isn't just marketing—there are real perks, like automatic tone mapping and low-latency modes that kick in when the PS5 detects the Bravia. What Works: • Instant load times and buttery performance • Graphical fidelity that really shows off in 4K HDR • DualSense controller is next-level • Game library is finally stacked: exclusives like Demon's Souls, Returnal, Final Fantasy XVI, and more • Constant system improvements and new features like Discord integration and VRR support What Could Be Better: • Storage fills fast, especially with 100GB+ games • Some AAA titles still locked at 30fps without VRR support • The UI, while sleek, still needs small quality-of-life tweaks ⸻ The Combo Verdict: Worth It If you're looking for a full entertainment setup that handles both cinematic content and high-performance gaming, the Sony Bravia X90J and PS5 are a killer combo. They weren't perfect at launch, but Sony has been doing the long game right. Between system updates, firmware improvements, and expanded game libraries, the setup has only gotten better with time. Together, they feel cohesive—like two pieces of a larger vision. Final Rating: 9/10 The Verdict: Futureproof, immersive, and finally delivering on the promise of next-gen. If you already have both, you're in the sweet spot. If you're thinking of buying in, you won't regret it.

Review from sony.com
Helpful?72LTTLX9NWX0965359682
reply from Sony North America Customer Support

Hi Destroyer_Rick, we are incredibly pleased to hear such a comprehensive and insightful real-world review of the Sony BRAVIA X90J. We're glad you appreciate its strong performance in 4K, HDR, color and that software updates have improved its gaming capabilities. Your thoughts on the Google TV interface's stability and user experience are invaluable to us. It's great to know that our "Perfect for PS5" branding reflects real benefits, enhancing the connection between the console and your BRAVIA TV. Thank you for your valuable insights, your long-term dedication to our products and for sharing your 9/10 rating. Your experience helps reinforce our dedication to innovation. Thanks for choosing Sony! Sincerely, Stephanie

Jan 10, 2025
BecHDTV
5 out of 5 stars review

Seller Verified Purchase

SONY HD smart TV X90J - LOVE IT !

I bought this excellent HD smart TV about 3 years ago & have never had a single problem with it. Excellent colors, clarity, features & built in sound system. System setup & settings are easy to understand & adjust. Wall Mounted it & enjoy it from the living room & when cooking in the kitchen. It's has an easy to use SW interface for internet & works well when using with my HP laptop or my Apple iPhone. I have only had SONY HD TVs for the last 30 years & will continue that loyalty. Thank you !

Review from sony.com
Helpful?72LTTLX9NWX0965359682
reply from Sony North America Customer Support

Hi BecHDTV, great! We're glad you are enjoying your new TV! Thanks for choosing Sony. ~Earl

Jan 25, 2022
1181
5 out of 5 stars review

Seller Verified Purchase

Perfect Upgrade

Outstanding improvement from a 60" competing smart television to this Sony 75". Picture, sound, installation, setup, and controls are just excellent. Thank you Sony.

Review from sony.com
Helpful?72LTTLX9NWX0965359682
reply from Supplier Response

Hi 1181, we're glad you like the picture and sound quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl